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Course Description Course Name : Public Relations Course Code : SYB319 Course Type : Compulsory Level of Course : Sub-Level (Undergraduate Degree) Year of Study : 3 Course Semester : Fall (16 Weeks) ECTS : 3 Name of Lecturer(s) : Instructor İREMKAVASOĞLU Learning Outcomes of the Course : Knows the basic concepts of public relations. Explains the development of public relations in the historical process. Defines the management and organization of public relations. Interprets the practises of public relations in different sectors. Lists the techniques used in public relations. Realizes the new concepts and crisis management in public relations. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of the course is to explain the meaning and importance of public relations in sport management science. Course Contents : The concepts and development of public relations, public relations management, the organizations of public relations. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 The concept of public relations making use of the references related to the subject Lecture, Discussion, Question & Answer, Observation 2 The development of public relations making use of the references related to the subject Lecture, Discussion, Question & Answer, Observation 3 Public relations management making use of the references related to the subject Lecture, Discussion, Question & Answer, Observation 4 The organizations of public relations making use of the references related to the subject Lecture, Discussion, Question & Answer, Observation 5 Public Relations Ambient and Tools making use of the references related to the subject Lecture, Discussion, Question & Answer, Observation 6 Public relations: Internal and external organization making use of the references related to the subject Lecture, Discussion, Question & Answer, Observation 7 Public relations and communication making use of the references related to the subject Lecture, Discussion, Question & Answer, Observation 8 Mid-term Exam preparation for the exam 9 Public relations in public institutions making use of the references related to the subject Lecture, Discussion, Question & Answer, Observation 10 Public relations in private sector making use of the references related to the subject Lecture, Discussion, Question & Answer, Observation 11 Public relations in sports businesses making use of the references related to the subject Lecture, Discussion, Question & Answer, Observation 12 New concepts in the public relations making use of the references related to the subject Lecture, Discussion, Question & Answer, Observation 13 Public relations and crisis management making use of the references related to the subject Lecture, Discussion, Question & Answer, Observation 14 General revision making use of the references related to the subject Lecture, Discussion, Question & Answer, Observation 15 General revision making use of the references related to the subject Lecture, Discussion, Question & Answer, Observation 16/17 Final Exam preparation for the exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Tengilimioğlu, D., Öztürk, Y., İşletmelerde Halkla İlişkiler, Seçkin Yay., 2004.  Yatkın A., Halkla İlişkiler ve İletişim, Nobel Yay., 2003.  Ekenci, G., İmamoğlu, A.F., Spor İşletmeciliği, Nobel Yay., 2002.  Özodaşık, M., Banar, Ş. Halkla İlişkiler ve İletişim, AÖF Yay., 2012  Demir ve diğ., Halkla İlişkiler Yönetimi, AÖF Yay., 2012.  Pira, A., Sohodol, Ç., Kriz Yönetimi Halkla İlişkiler Açısından Bir Değerlendirme, 2004. Required Course Material(s)   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 100     Homeworks/Projects/Others 0 0 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Acts appropriately with professional ethical standards 2 2 Defines the sport organization in our country and explains their problems. 0 3 Understands the knowledge, skills and values related to sport organizations’ management at the highest level. 2 4 Analysis the internal and external environment of sport organizations, solves its problems and makes decisions in accordance with the changing conditions. 0 5 Practises the management functions and organization principle to sport organization 0 6 Has the skills of active listening, empathy, self-expression, and use of communication technology for effective interpersonal communication. 2 7 In additon to occupational skills, develops himself on scientific, cultural and artistic areas according to his own abilities and needs. 3 8 Recognizes the sports facilities and technologies, follows their progress and uses information technology in accordance with the sport sciences. 0 9 Has knowledge about human anatomy and physiology. 0 10 Understands how managerial decision-making process is affected by the organizational culture and ethical values of sport organization. 2 11 Acquires the knowledge and the culture of sport, adopts the philosophy of Olympism, has the skills of explaining and spreading this philosophy in society. 0 12 Understands and interprets the technical tactics and managerial skills of chosen sports branch. 0 13 Uses the communiction skills in the sport organization management process. 5 14 Develops the financial strategies for sport organizations, evaluates the budget, revenue sources and expenditure, explains the elements of sports marketing. 2 15 Has an active role in individual and group activities and successfully finishes the tasks in group work in sports areas. 3 16 Becomes sensitive and tolerant of athletes about multicultural and diversity issues. 0 17 Uses educational technology effectively to reach training and performance goals. 2 18 Has the ability to search, discover, create alternative solutions, reach information, think critically and engage in productive discussions for personal and professional growth. 3 19 Acts colloboratively and cooperatively with her/his colleagues in work place 1 20 Knows the importance of nutrition for health and performance. 0 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 2 28     Out of Class Study (Preliminary Work, Practice) 14 2 28 Assesment Related Works     Homeworks, Projects, Others 0 0 0     Mid-term Exams (Written, Oral, etc.) 1 5 5     Final Exam 1 10 10 Total Workload: 71 Total Workload / 25 (h): 2.84 ECTS Credit: 3