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Course Description Course Name : Marketing Management Course Code : MG3 700 Course Type : Compulsory Level of Course : Second Cycle Year of Study : 1 Course Semester : Fall (16 Weeks) ECTS : 4 Name of Lecturer(s) : Prof.Dr. FATMA DEMİRCİ OREL Learning Outcomes of the Course : Defines the strategic importance of marketing in management Uses modern marketing techniques and concepts. Implements required evaluations for strategic marketing plan. Writes report at professional level and present it effectively. Follows global marketing literature. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing oppourtunities and problems. Course Contents : This course consists of the subjects of definition and scope of marketing, consumer behavior, product, price, place and promotion. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Marketing and Marketing Thought Reading related parts from required materials Lecture and discussion 2 Approaches to Marketing- Marketing Environment Reading related parts from required materials Lecture and discussion 3 Status and Competition Analysis- Competition Strategies Reading related parts from required materials Lecture and discussion 4 Markets and Consumer Behavior Reading related parts from required materials Lecture and discussion 5 Markets and Consumer Behavior Reading related parts from required materials Lecture and discussion 6 Specifying of Target Market and Growth Strategies Reading related parts from required materials Lecture and discussion 7 Product Policies Reading related parts from required materials Lecture and discussion 8 Midterm Exam Studying for exam Written and multiple choice exam 9 Product Policies Reading related parts from required materials Lecture and discussion 10 Price Decisions Reading related parts from required materials Lecture and discussion 11 Distribution Channels Reading related parts from required materials Lecture and discussion 12 Promotion Decisions Reading related parts from required materials Lecture and discussion 13 Promotion Decisions Reading related parts from required materials Lecture and discussion 14 Presentations Preparing for presentation Presentations 15 Presentations Preparing for presentation Presentations 16/17 Final Exam Studying for exam Written and multiple choice exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Ahmet Hamdi İslamoğlu, Pazarlama Yönetimi, Beta Yayınları, İstanbul, 2006. Required Course Material(s)  Philip Kotler, Kotler ve Pazarlama, Sistem Yayıncılık, İstanbul, 2000.  William D. Perreault, Joseph Cannon ve Joremo McCarthy, Pazarlamanın Temelleri, Ed. Asım Günal Önce, Nobel Yayınevi, Ankara, 2013.  Ömer Torlak, Remzi Altunışık, Pazarlama Stratejileri, Beta Yayınları, 2012.   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Has the ability to list, describe and explain the relationship between the terms which belong to financial management, accounting management, production management, marketing management, management organization and numerical methods. 3 2 Has the ability to list,describe the basic theoretical models of business administration, and explain the aim of usage of the models; indicate the strength and weakness of each model and/or methods 3 3 Determines the appropriate methods to solve the problems faced by the company. 5 4 Implements business management methods through following the fundamental steps 5 5 Uses the basic techniques of financial analysis to achieve the best result 3 6 Takes responsibility as an indivicual and/or as a part of a team, can lead and work effectively. 5 7 In recognition of the need for lifelong learning and continuous self-renewal, tracks the latest developments in the field of business administration. 5 8 Has ability to use different sources in academic circumstances , synthesize the information obtained in a new field of business administration and present effectively 5 9 Uses Turkish and at least one foreign language in accordance with the requirements of academic life and work life. 5 10 Has ability to inquire and apply the traditional methods,and ability to develop and implement new ways of working if necessary. 5 11 Has ability to research on the science of business administration, to form the basis for the decision-making process. 5 12 Has ability ro determine the business management approaches, application and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 5 13 Explains how to create the basic theoretical models of business and new management in literature and how to implement numarical and statistics methods. 3 14 Has the ability to explain and interpret the data which is obtained as a result of constitution/ application of theoretical models of business management. 3 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 2 28 Assesment Related Works     Homeworks, Projects, Others 1 10 10     Mid-term Exams (Written, Oral, etc.) 1 10 10     Final Exam 1 10 10 Total Workload: 100 Total Workload / 25 (h): 4 ECTS Credit: 4