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| Course Description |
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| Course Name |
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Content Analysis |
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| Course Code |
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AS 411 |
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| Course Type |
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Optional |
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| Level of Course |
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First Cycle |
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| Year of Study |
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4 |
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| Course Semester |
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Fall (16 Weeks) |
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| ECTS |
: |
3 |
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| Name of Lecturer(s) |
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Assoc.Prof.Dr. HATİCE ÇUBUKÇU
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| Learning Outcomes of the Course |
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Defines and explains Content Analysis method.
Expresses the differences and similarities between Content Analysis and other methods employed in Socisl Sciences.
Explains weaknesses and strengths of the metod.
Displays awareness of the concepts of reliability and validity
Identifies suitable techniques for specific cases.
Obtains adequate type and amount of data for a prospective study suitable for the method employed.
Conducts a study using necessary steps of the method in question.
Displays sensitivity for ethical considerations throughout the whole research process.
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| Mode of Delivery |
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Face-to-Face |
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| Prerequisites and Co-Prerequisites |
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None |
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| Recommended Optional Programme Components |
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None |
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| Aim(s) of Course |
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The course which aims students to internalize and utilize Content Analysis Methododology-a widely used research tool in many areas of Social Sciences, will enable them by the end of the academic term, to deduce, evaluate and uncover the overt or implicit meanings of any human or technology-product that has a ontent through systematic and more objective ways. Students are also expected to conceptualize the qualitative data through both quantitative and qualitative perspectives in a scientific manner. |
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| Course Contents |
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Starting with the introduction of a brief historical development, the course presents the basic features of Content analysis as a research methodology employed in social sciences., along with the scope and functions of this method in comparison with some other research metohds in the field. Also presented are the different techniques employed under Content Analysis such as Frequency analysis, Categorical and Evaluative analysis etc. techniques. After familiarizing students with the given method through examining different research samples, and steps used during the analyses, they will be guided to carry on their individual research using the C.A method through classroom applications such as peer- discussions and tutorials by the instructor. |
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| Language of Instruction |
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Turkish |
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| Work Place |
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Classroom |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
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2 |
Functions and fields of application of Content Analysis |
Reading passage |
Lecture -discussions |
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3 |
Comparison of Content Analysis with other methods of Social research. Distinction between qualitative and quantitative investigation. |
Reading passage-Library research |
Presentation-small group discussion |
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4 |
Operation of the method 1:Analytical Description and encoding.
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Reading passage-Library research |
Presentation-small group discussion |
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5 |
Operations of the method 2: Inference-Reliability-Validity |
Exercises |
Presentation-small group work |
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6 |
Observation on various applicatins |
Reading passage-Library research |
small group work |
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7 |
Techniques of analysis: Frequency Analysis-Category analysis-Evaluative and others. |
Reading passages-exercises |
Presentation-small group work |
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8 |
MIDTERM EXAM |
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SIT DOWN EXAM |
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9 |
Research applications (individual basis):Defining the problem and the research question |
Preparing for the
TERM PROJECT |
Presentation-discussion |
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10 |
Determining the type and scope of the data and the method of data collection . Ethical considerations |
Term Project |
discussions-ınstructor feedback |
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11 |
Starting the analysis:Classification, codification, conceptualization of the data |
Term Project |
discussions-tutorial |
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12 |
Data analysis and evaluation |
Term Project |
discussions-tutorial |
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13 |
PRESENTATONS OF INDIVIDUAL STUDENT RESEARCH |
Term Project |
Presentation-peer feedback-assessment |
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14 |
PRESENTATONS OF INDIVIDUAL STUDENT RESEARCH |
Term Project |
Presentation-peer feedback-assessment |
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15 |
PRESENTATONS OF INDIVIDUAL STUDENT RESEARCH |
Term Project |
Presentation-peer feedback-assessment |
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16/17 |
FINAL EXAM |
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SITDOWN EXAM |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Gökçe , Orhan. İçerik Analizi - Kuramsal ve Pratik Bilgiler,SİYASAL KİTABEVİ
Aslan, A. Esra ;Tavşancıl, Ezel . Sözel, Yazılı ve Diğer Materyaller İçin İçerik Analizi ve Uygulama Örnekleri
Epsilon Yayınları / Eğitim Dizisi
Bilgin, Nuri. Sosyal Bilimlerde İçerik Analizi Teknikler ve Örnek Çalışmalar, Siyasal Kitabevi .
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| Required Course Material(s) |
Instructor´s notes
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
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Mid-term Exams (Written, Oral, etc.) |
1 |
60 |
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Homeworks/Projects/Others |
1 |
40 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
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Final Assessments
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100 |
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Rate of Final Assessments to Success
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60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
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1 |
Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. |
0 |
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2 |
Recognizes the national and global communication systems, the basic concepts, theories and principles. |
0 |
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3 |
Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication. |
4 |
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4 |
Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work. |
5 |
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5 |
Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. |
0 |
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6 |
Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions. |
0 |
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7 |
Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.). |
0 |
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8 |
From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology and so on. |
4 |
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9 |
As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets. |
4 |
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10 |
Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts. |
0 |
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11 |
Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad. |
0 |
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12 |
While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors. |
4 |
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13 |
Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy, |
0 |
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14 |
Identifies learning needs and future career plan and perform accordingly. |
0 |
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15 |
Has the knowledge of the legal framework related to the field. |
0 |
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16 |
Organizes and/or actively participates in the social, artistic and cultural activities, reports events. |
0 |
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17 |
Follows the local, national and international events with critical comments. |
4 |
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18 |
Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) |
0 |
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19 |
Is able to work in the group as well as having the competence of the individual work |
4 |
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20 |
Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning |
0 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
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Class Time (Exam weeks are excluded) |
14 |
2 |
28 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
1 |
14 |
| Assesment Related Works |
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Homeworks, Projects, Others |
1 |
18 |
18 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
2 |
2 |
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Final Exam |
1 |
2 |
2 |
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Total Workload: | 64 |
| Total Workload / 25 (h): | 2.56 |
| ECTS Credit: | 3 |
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