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| Course Description |
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| Course Name |
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Persuasion and Modern Rhetoric |
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| Course Code |
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ILT406 |
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| Course Type |
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Compulsory |
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| Level of Course |
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First Cycle |
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| Year of Study |
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4 |
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| Course Semester |
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Spring (16 Weeks) |
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| ECTS |
: |
5 |
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| Name of Lecturer(s) |
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Assoc.Prof.Dr. HATİCE ÇUBUKÇU
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| Learning Outcomes of the Course |
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Defines the concept of persuasion within the socio-psychological frame.
Identifies basic theories related to behavior change.
Recognizes the impact of the factors related to the interactants (source and audience)
Explains roles of external factors such as social, political, cultural that may have impact on the specific persuasion process,
Analyzes samples of compliance-gaining discourse and identifies the patterns of development.
Exhibits a critical attitude towards compliance gaining discourse practices.
Demonstrates simple samples of compliance gaining discourse
Demonstrates the skill of using non-verbal ingredients of compliance gaining discourse.
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| Mode of Delivery |
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Face-to-Face |
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| Prerequisites and Co-Prerequisites |
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ILT303 Text Analysis
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| Recommended Optional Programme Components |
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None |
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| Aim(s) of Course |
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The course aims to familiarize students with the concept of persuasion, in the classical expression of the term and so called term of today,“compliance –gaining discourse” along with the related theoretical aspects and principles which will enable students to recognize linguistic and non linguistic compliance-gaining structures in the public,institutional and interpersonal discourse and hence develop necessary skills not only to produce such discourses but also to resist through anti -discourses. |
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| Course Contents |
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Starting with a brief introduction of the concept of persuasion through a historical perspective grounded in the Aristotelian rhetoric, the course will include the presentation of the related theoretical aspects, principles and models of compliance-gaining discourse basically focusing on the impact of the features/aims of the interactants (the source and the target audience) and socio cultural factors such as education and Mass media etc. Also how compliance-gaining discourse operates in the cases of assymmetrical or symmetrical power relationship and ethical issues will be of important consideration while authentic texts will be used in and out class applications.
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| Language of Instruction |
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Turkish |
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| Work Place |
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Classroom |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
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1 |
The concept of Persuasion in the Classical Age.
Aristotelian Rhetoric
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Lecture |
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2 |
Basic components of rhetorical Speech .
Communication Model.
Figurative Language |
Reading text |
Lecture-
Discussion |
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3 |
Key concepts:
- Behavior
-Attitude
-Motivation |
Reading text |
Lecture -
Video clip |
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4 |
Theories of Behavior change1 |
HW: Application and reporting: a case study |
Lecture-
Discussion |
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5 |
Theories of Behavior change 2 |
HW 2: Application and reporting: a case study |
Student presentations in small groups |
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6 |
Modern Rhetoric and Compliance- gaining discourse
-submission
-compliance
-giving consent
-rejection
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Setting up the Term Project topic |
Lecture-
Role Play |
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7 |
MID TERM EXAM |
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|
8 |
Impact of speaker related factors on the persuasion process:
mental capabilities-educational background ,personality -social distance and power. |
HW 3: A case study |
Lecture-
Role Play |
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9 |
Impact of speaker related factors (CONT.)
-Gender
-committment to one´s own opinions
-Motivational state
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HW 3: A case study report |
Lecture |
|
10 |
Factors related to the object of Perception
-And affective factors (emotions)in Compliance- gaining |
HW: Reading text |
Lecture-
Role Play (pairwork) |
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11 |
Compliance- gaining strategies in political discourse |
HW: Reading text |
Lecture-
Video clip-
Group Discussions |
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12 |
Logical Fallacies in Compliance- gaining |
HW: application |
application on samples |
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13 |
Logical Fallacies in Compliance- gaining in TV commercials.. |
HW: Reading text |
Lecture-
application on samples |
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14 |
Ethical considerations in persuasive/Compliance- gaining discourse
- a critical approach |
HW: application and report |
Lecture-
application on samples |
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15 |
revision |
HAND IN THE TERM PROJECT |
elicitation
discussion |
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16/17 |
FINAL EXAM |
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SIT DOWN EXAM |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Jones, J. Arthur, S. ve Norman, R.: Principles of Guidence, New York, McGraw-Hill.
Nirenberg, Jesse, S.: (1994), İkna Etme Sanatı, Çev. C. Seyitcemaloğlu, İstanbul, Say Yayınları.
Karaoğlu, Mustafa: (1996), Tansu Çiller ve Söylemi, Mersin, Saray Yayıncılık.
Cialdin, Robert B (1998) İknanın Psikolojisi (translated by Fevzi Yalım) MediaCat yay.
Vitale, Joe (2001) Kelimelerle İkna Etmenin Yolları (Joe) MediaCat yay.
Forward, Suzan. : (1998), Duygusal Şantaj, Çev. Ulaş Kaplan, İstanbul, Altın Kitaplar Yayınevi.
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| Required Course Material(s) | |
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
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Mid-term Exams (Written, Oral, etc.) |
1 |
60 |
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Homeworks/Projects/Others |
5 |
40 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
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Final Assessments
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100 |
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Rate of Final Assessments to Success
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60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
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1 |
Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. |
0 |
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2 |
Recognizes the national and global communication systems, the basic concepts, theories and principles. |
0 |
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3 |
Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication. |
4 |
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4 |
Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work. |
3 |
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5 |
Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. |
4 |
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6 |
Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions. |
0 |
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7 |
Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.). |
0 |
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8 |
From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology and so on. |
4 |
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9 |
As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets. |
4 |
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10 |
Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts. |
0 |
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11 |
Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad. |
0 |
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12 |
While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors. |
2 |
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13 |
Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy, |
0 |
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14 |
Identifies learning needs and future career plan and perform accordingly. |
0 |
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15 |
Has the knowledge of the legal framework related to the field. |
0 |
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16 |
Organizes and/or actively participates in the social, artistic and cultural activities, reports events. |
0 |
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17 |
Follows the local, national and international events with critical comments. |
3 |
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18 |
Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) |
4 |
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19 |
Is able to work in the group as well as having the competence of the individual work |
3 |
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20 |
Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning |
0 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
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Class Time (Exam weeks are excluded) |
14 |
3 |
42 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
2 |
28 |
| Assesment Related Works |
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Homeworks, Projects, Others |
5 |
7 |
35 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
4 |
4 |
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Final Exam |
1 |
4 |
4 |
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Total Workload: | 113 |
| Total Workload / 25 (h): | 4.52 |
| ECTS Credit: | 5 |
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