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Course Description Course Name : Public Opinion Strategies and Practices Course Code : AS 316 Course Type : Optional Level of Course : First Cycle Year of Study : 3 Course Semester : Spring (16 Weeks) ECTS : 3 Name of Lecturer(s) : Asst.Prof.Dr. GÜLNURKAPLAN ESEN Learning Outcomes of the Course : Acquires ınterpretation of Public Relations, its planning, and its implementations. Studies history and development of Public Relations and its implementations. Plans and manages Public Relations implementations. Positions and coordinates Public Relations implementations in written/visual and verbal communications. Prepares and implements Public Relations projects for different sectors. Comprehends and manages the organisation of Public Relations Agency. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The course aims to transfer the theorical information to the practice with focusing on the public relations campaign and its steps, the technics and examples which are used in public relations, the tools and activities that are used in public relations. With using the examples of public events, and the student-agencies, students will be able to prepare a public relations campaign and become qualified in this field. Course Contents : The main terms and definitions in Public Relations, the campaign process and its steps in public relations, the examples of public relations campaigns, public relations implementations in written/visual and verbal communications, media strategies and relations, press conference/press release/press invitations, product communications and placements, exhibition and fair organizing, in-house PR, reputation management, crisis management, corporate affairs and lobbying activities, global public relations, e-public relations will be discussed, and public relations projects will be prepared by the students. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Introduction to Public Relations. An overview to main terms and definitions. Reading of literature Brainstorming – Oral discussion 2 Campaign Process and Steps. Analyzing, Researching, Creating Scenarios to Solve a Problem. Reading of literature Brainstorming – Oral discussion 3 Strategic Planning. Term of Target Audience, and Identification of Target Audience. Definition of Strategies and Budget Planning. Reading of literature Brainstorming – Oral discussion 4 Examining of Public Relations Implementations and their Examples. Reading of literature Brainstorming – Oral discussion 5 Public Relations Implementations in Written/Visual and Verbal Communications Reading of literature Brainstorming – Oral discussion 6 Media Strategies, and Media Relations. Reading of literature Brainstorming – Oral discussion 7 Public Relations Implementations: Press Conference and Press Release, Press Invitations, Product Communications and Product Placement Activities. Reading of literature Brainstorming – Oral discussion 8 Mid-term exam Taught course subjects Written exam 9 Speeches for Press/Campaign Presentation Technics. Exhibitions, Fairs and Organizations. Reading of literature Brainstorming – Oral discussion 10 Campaign Implementations, Control, and Evalution. Reading of literature Brainstorming – Oral discussion 11 Public Relations Implementations in In-house PR, Reputation Management, Crisis Management, Corporate Affairs and Lobbying Activities. Reading of literature Brainstorming – Oral discussion 12 Global Public Relations Implementations, e-PR Implementations. PR Company Organization, Operation, and Choosing. Reading of literature Brainstorming – Oral discussion 13 Preparing of Campaign Project assignment Brainstorming – Oral discussion - Presentation 14 Preparing of Campaign Project assignment Brainstorming – Oral discussion - Presentation 15 Preparing of Campaign Project assignment Brainstorming – Oral discussion - Presentation 16/17 Final exam Taught course subjects Written exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Filiz Balta Peltekoğlu (2007). Halkla İlişkiler Nedir, İstanbul: Beta Yayınları.  Ayla Okay & Aydemir Okay (2001). Halkla İlişkiler: Kavram Strateji ve Uygulamaları, İstanbul: Der Yayınları.  Ceyda Aydede (2003). Halkla İlişkiler Kampanyaları, 3. Baskı, İstanbul: MediaCat Yayınları.  Aydemir Okay & Ayla Okay (2010). Halkla İlişkiler ve Medya, MediaCat Yayınları, 3.baskı, İstanbul.  Denis McQuail (2005). İletişim Modelleri, çev. Konca Yumlu, İstanbul: İmge Kitabevi. Required Course Material(s)  Related Articles and On-line Resources  Anthony Davis (2006). Halkla İlişkilerin ABC’si, İstanbul: Kapital Medya Hizmetleri.  Uluslararası Halkla İlişkiler Derneği Altın Kitap Serisi (12 Kitap), Rota Yayınları, İstanbul.  Sema Becerikli (2005). Uluslararası Halkla İlişkiler, Ankara: Nobel Yayınları.   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 75     Homeworks/Projects/Others 1 25 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. 2 2 Recognizes the national and global communication systems, the basic concepts, theories and principles. 2 3 Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication. 5 4 Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work. 2 5 Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. 4 6 Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions. 5 7 Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.). 4 8 From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology and so on. 1 9 As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets. 3 10 Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts. 5 11 Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad. 0 12 While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors. 2 13 Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy, 4 14 Identifies learning needs and future career plan and perform accordingly. 5 15 Has the knowledge of the legal framework related to the field. 0 16 Organizes and/or actively participates in the social, artistic and cultural activities, reports events. 5 17 Follows the local, national and international events with critical comments. 2 18 Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) 4 19 Is able to work in the group as well as having the competence of the individual work 5 20 Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning 2 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 2 28     Out of Class Study (Preliminary Work, Practice) 14 1 14 Assesment Related Works     Homeworks, Projects, Others 1 20 20     Mid-term Exams (Written, Oral, etc.) 1 5 5     Final Exam 1 5 5 Total Workload: 72 Total Workload / 25 (h): 2.88 ECTS Credit: 3