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| Course Description |
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| Course Name |
: |
Typography 1 |
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| Course Code |
: |
GRA215 |
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| Course Type |
: |
Compulsory |
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| Level of Course |
: |
First Cycle |
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| Year of Study |
: |
2 |
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| Course Semester |
: |
Fall (16 Weeks) |
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| ECTS |
: |
4 |
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| Name of Lecturer(s) |
: |
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| Learning Outcomes of the Course |
: |
Recognizes letters styles with typographic expression
Creates his/her typographic designs according to the characteristics of letters
Is able to select the text styles for the purposes of the design.
Is able to create typographic designs for every field of graphic design
Is able to offer unique and creative typographic approaches by following technological advances.
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| Mode of Delivery |
: |
Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
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| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
: |
To introduce typography which is one of the main elements of visual communication, by the letter forms, styles, characteristics of font families. |
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| Course Contents |
: |
Fundamentals and principles of typography, tools and techniques will be introduced through practical projects. |
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| Language of Instruction |
: |
Turkish |
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| Work Place |
: |
Graphic Design Studios in Faculty of Fine Arts, Cukurova University |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
|
1 |
Structural Features of the letter and writing characters, Classifications of Typefaces, text-messaging, text-to-image, text - ground relationships. Space Layout Letter, Word Space Layout, Line Space Layout, explaining issues blocking systems |
Sample Application Research |
Lecture |
|
2 |
Project - 1 dimensions in the field, cross-sectional form of a figure to be taken as a typographic element |
Research |
Lectures, brainstorming, Sketch review |
|
3 |
Project - 1 The creation of a graphic product on the basis of the figures taken from the cross-section. |
Sketch Works |
Brainstorming, Evaluation of sketches |
|
4 |
Project - 1 From the cross-section and the required accuracy of the information with the organization of the figure is a graphical expression of typographic design of the product. |
Design Studies |
Brainstorming, Sketch evaluation, Discussion |
|
5 |
Project - 1 finalization and presentation. |
Design Studies |
Implementation, Evaluation and Discussion |
|
6 |
Project - 2 On the basis of a concept of experimental typography and visual editing. |
Design Studies |
Implementation, Evaluation and Discussion |
|
7 |
Project - 2 On the basis of a concept sketch work of experimental typography and visual editing. |
Design Studies |
Implementation, Evaluation and Discussion |
|
8 |
Mid-term exam |
Preparation Presentation Drawings |
Project Delivery and Presentation |
|
9 |
Project - 2 Experimental typography and image editing application on the basis of a concept. |
Design Studies |
Implementation, Evaluation and Discussion |
|
10 |
Project - 2 finalization and presentation. |
Design Studies |
Implementation, Evaluation and Discussion |
|
11 |
Project - 3 A advertising poster of gathering information for the selected font. |
Research |
Lecture, Observation, Research, Presentation. |
|
12 |
Project - 3 A advertising poster of studies for the selected font. |
Design Studies |
Implementation, Evaluation and Discussion |
|
13 |
Project - 3 Application of selected advertising poster sketch digitally. |
Design Studies |
Implementation, Evaluation and Discussion |
|
14 |
Project - 3 Studies the implementation of in digital media. |
Design Studies |
Implementation, Evaluation and Discussion |
|
15 |
Project - 3 finalization and presentation. |
Design Studies |
Implementation, Evaluation and Discussion |
|
16/17 |
Final Exam |
Preparation Presentation Drawings |
Project Delivery and Presentation |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 - CARTER, R., Day, B., Meggs, P. Typographic Design: Form and Communication
- BECER, E. (2007), Modern Sanat ve Yeni Tipografi, Ankara: Dost Kitabevi Yayınları
- AMBROS, G. and HARRİS, P., Tipografinin Temelleri, Literatür Yayınları
- AMBROS, G. and HARRİS, P., Görsel Tipografi Sözlüğü, Literatür Yayınları
- SARIKAVAK, N. K., Tipografinin Temelleri, Doruk Yayınları
- SARIKAVAK, N. K., Sayısal Tipografi: Batı’da ve Ülkemizde Sayısal Harf/Font Tasarımcıları, Başkent Üniversitesi Yayınları
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| Required Course Material(s) | |
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
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Mid-term Exams (Written, Oral, etc.) |
1 |
60 |
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Homeworks/Projects/Others |
3 |
40 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
| |
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Final Assessments
|
100 |
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Rate of Final Assessments to Success
|
60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Recognition of the basic elements and principles of art and design. |
2 |
|
2 |
Recognition of national/international artistic and cultural elements which can effect Graphic design practices. |
4 |
|
3 |
Following and using the current applications, innovations and technological devolopments in line with the visual communication world. |
4 |
|
4 |
Identification of communication methods, communication elements and mass communication media |
4 |
|
5 |
Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems. |
4 |
|
6 |
Using the information of ther field with the practices of other diciplines. |
3 |
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7 |
Being competent in at least one foreign language to be able to understand and communicate in the field. |
2 |
|
8 |
Using different materials, paints and technological tools in the process of design. |
2 |
|
9 |
Using research methods, techniques and dialectic to make access to information. |
4 |
|
10 |
Operating information and communication technologies effectively, both in learning process and design process. |
3 |
|
11 |
Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. |
3 |
|
12 |
Ability to work effectively and take responsibility during individual or group work. |
3 |
|
13 |
Using time efficiently with planned, careful and disciplined work. |
5 |
|
14 |
Ability to read, understand and interpret his/her acquirements with a critical perspective. |
1 |
|
15 |
Having the self-confidence and ability of communicating, written, orally and visually. |
1 |
|
16 |
Establishing effective communication with his/her colleagues, employers and persons he/she works with. |
3 |
|
17 |
Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. |
3 |
|
18 |
Being aware of the role and importance of graphic design in social life. |
4 |
|
19 |
Taking responsibility in the use of correct language when designing. |
4 |
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20 |
Creating designs that serve its purpose, communicates successfully and reaches the target audience. |
5 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
|
Class Time (Exam weeks are excluded) |
14 |
4 |
56 |
|
Out of Class Study (Preliminary Work, Practice) |
3 |
6 |
18 |
| Assesment Related Works |
|
Homeworks, Projects, Others |
3 |
8 |
24 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
1 |
1 |
|
Final Exam |
1 |
1 |
1 |
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Total Workload: | 100 |
| Total Workload / 25 (h): | 4 |
| ECTS Credit: | 4 |
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