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| Course Description |
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| Course Name |
: |
Theory of Design |
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| Course Code |
: |
GRS318 |
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| Course Type |
: |
Optional |
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| Level of Course |
: |
First Cycle |
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| Year of Study |
: |
3 |
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| Course Semester |
: |
Spring (16 Weeks) |
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| ECTS |
: |
2 |
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| Name of Lecturer(s) |
: |
Instructor DERVİŞ İLKER GÜL
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| Learning Outcomes of the Course |
: |
Explains the basic concepts of graphic design and design evaluation.
Specifies requirements for design evaluation.
Knows design evaluation principles and methods.
Makes Graphic Design reviews.
Knows Graphic Design and application issues.
Develops recommendations for the solution of Graphic Design and application issues.
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| Mode of Delivery |
: |
Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
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| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
: |
To teach graphic design problems and solutions, understand the acquire the necessary knowledge and experience to solve these problems. |
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| Course Contents |
: |
Grasping the solutions for the problems encountered on graphic design implementation, reviewing those solutions by consedering design principles and components while gathering knowledge and experiences from GRA 472 Graphic Design II and from other courses that offers knowledge on marketing strategies and graphic design projects. |
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| Language of Instruction |
: |
Turkish |
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| Work Place |
: |
Graphic Design Studios in Faculty of Fine Arts, Cukurova University |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
|
1 |
Givving a Brief on the content of the lesson |
Research |
Lecturing |
|
2 |
What is Semiotic? Overview to the Theory of Semiotics |
Reading the source |
Lecturing, Discussion |
|
3 |
Pierce theory of semiotics;
The shower, Showing, Interpreter
Iconic display (sign), Symbolic indicator (symbol), symptomatic indication (symptom |
Reading the source |
Lecturing, Discussion |
|
4 |
Semiotics and Interpretation
(Roland Barthes)
Metaphor-metonomi-mit |
Reading the source |
Lecturing, Discussion |
|
5 |
Semiotics and Interpretation
(Roland Barthes)
Metaphor-metonomy-myth |
Reading the source |
Lecturing, Discussion |
|
6 |
Semiotics and Interpretation
(Roland Barthes)
Denotation, connotation, myth, studyum, punctum |
Reading the source |
Lecturing, Discussion |
|
7 |
Semiotics and Interpretation
(Roland Barthes)
Denotation, connotation, myth, studyum, punctum |
Reading the source |
Lecturing, Discussion |
|
8 |
Midterm Exam |
Reading the source |
Written Exam |
|
9 |
Uses of indicators in different disciplines.
By the social negotiation factor, distinctive Indicators in various artistic disciplines
(Cinema and the Stage Arts) |
Reading the source |
Lecturing, Discussion |
|
10 |
Uses of indicators in different disciplines.
(Painting, Sculpture and the Plastic Arts) |
Reading the source |
Lecturing, Discussion |
|
11 |
Distinctive Indicators in Visual Communication
(Analysis of varios Designs in Publications, Posters, Logo and Signs acording to Semiotics Theory) |
Reading the source |
Lecturing, Discussion |
|
12 |
Sample design reviews on Press, Poster and Logo Designs |
Preparing Research Paper |
Presentation, Discussion |
|
13 |
Sample design reviews on Press, Poster and Logo Designs |
Preparing Research Paper |
Presentation, Discussion |
|
14 |
Sample design reviews on Press, Poster and Logo Designs |
Preparing Research Paper |
Presentation, Discussion |
|
15 |
General Discussion on the Theory of Semiotics |
Preparing Research Paper |
Evaluation, Discussion |
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16/17 |
Final Exam |
Reading the source |
Written Exam |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 - Armstrong, Helen, Grafik Tasarım Kuramı, Espas Yayınları, 2012
- BARTHES, Roland, Göstergebilimsel Serüven, YKY Yayınları, İstanbul 2005.
- Fiske, John, İletişim Çalışmalarına Giriş, Bilim ve Sanat Yayınları, Ankara 2003.
- Barfield, L. (1993) The User Interface, Consepts and Design. Addison-Wesley Publishing Company, Oxford.
- Rubinstein, R. (1988) Digital Typography. An Introduction to Type and Composition for Computer System Design. Addison-Wesley Publishing Company, USA.
- Turnbull, T. ve Russell V. (1964) The Graphics of Communication. Rinehard Winston Inc. NewYork
- Baer, K. (2008) Information Design Workbook, Massauchussets: Rockport Publishers.
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| |
| Required Course Material(s) | |
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
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Mid-term Exams (Written, Oral, etc.) |
1 |
60 |
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Homeworks/Projects/Others |
2 |
40 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
| |
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Final Assessments
|
100 |
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Rate of Final Assessments to Success
|
60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Recognition of the basic elements and principles of art and design. |
5 |
|
2 |
Recognition of national/international artistic and cultural elements which can effect Graphic design practices. |
5 |
|
3 |
Following and using the current applications, innovations and technological devolopments in line with the visual communication world. |
0 |
|
4 |
Identification of communication methods, communication elements and mass communication media |
5 |
|
5 |
Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems. |
4 |
|
6 |
Using the information of ther field with the practices of other diciplines. |
5 |
|
7 |
Being competent in at least one foreign language to be able to understand and communicate in the field. |
0 |
|
8 |
Using different materials, paints and technological tools in the process of design. |
0 |
|
9 |
Using research methods, techniques and dialectic to make access to information. |
4 |
|
10 |
Operating information and communication technologies effectively, both in learning process and design process. |
4 |
|
11 |
Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. |
3 |
|
12 |
Ability to work effectively and take responsibility during individual or group work. |
0 |
|
13 |
Using time efficiently with planned, careful and disciplined work. |
0 |
|
14 |
Ability to read, understand and interpret his/her acquirements with a critical perspective. |
5 |
|
15 |
Having the self-confidence and ability of communicating, written, orally and visually. |
4 |
|
16 |
Establishing effective communication with his/her colleagues, employers and persons he/she works with. |
0 |
|
17 |
Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. |
4 |
|
18 |
Being aware of the role and importance of graphic design in social life. |
5 |
|
19 |
Taking responsibility in the use of correct language when designing. |
0 |
|
20 |
Creating designs that serve its purpose, communicates successfully and reaches the target audience. |
3 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
|
Class Time (Exam weeks are excluded) |
14 |
2 |
28 |
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Out of Class Study (Preliminary Work, Practice) |
2 |
4 |
8 |
| Assesment Related Works |
|
Homeworks, Projects, Others |
2 |
6 |
12 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
1 |
1 |
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Final Exam |
1 |
1 |
1 |
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Total Workload: | 50 |
| Total Workload / 25 (h): | 2 |
| ECTS Credit: | 2 |
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