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| Course Description |
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| Course Name |
: |
Advertising Photography |
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| Course Code |
: |
GRA206 |
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| Course Type |
: |
Compulsory |
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| Level of Course |
: |
First Cycle |
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| Year of Study |
: |
2 |
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| Course Semester |
: |
Spring (16 Weeks) |
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| ECTS |
: |
4 |
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| Name of Lecturer(s) |
: |
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| Learning Outcomes of the Course |
: |
-Outdoor photography and filming techniques to recognize the studio environment.
-Photo interpret the principles of design.
-To apply technical knowledge of portraits and fashion photography.
-Dominant color adjustment and retouching techniques may be effective.
-Contrasts show pictures taken in a studio setting or outdoors.
-Be able to create topics and practical issues in a photo shooting.
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| Mode of Delivery |
: |
Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
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| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
: |
The purpose of this course, students gain professional experience in different areas to provide advertising photography, photographic studies is to train students the ability to use effectively in graphic design applications. |
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| Course Contents |
: |
Advertising Photography analysis, Professional Shooting Techniques, Lighting Principles, The use of artificial and natural light, White Balance, Perspective Control lenses, Virtual Tour Photography, After shooting Image Processing Techniques, Panoramic Photography, Advanced image processing techniques,
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| Language of Instruction |
: |
Turkish |
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| Work Place |
: |
CU Faculty of Fine Arts Photo Studio |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
|
1 |
Introduction |
research |
Lecture, question and answer, Demonstration, Observation |
|
2 |
Panoramic Virtual Tour Photography and Photo |
research |
Lecture, question and answer, Demonstration, Observation |
|
3 |
Project 1: Panoramic Photography - Practice |
Case Study Research |
Lecture, question and answer, Demonstration, Observation |
|
4 |
Project 2: Virtual Tour Application - Application |
Case Study Research |
Lecture, question and answer, Demonstration, Observation |
|
5 |
Project 2 Continued |
design Studies |
Lecture, question and answer, Demonstration, Observation |
|
6 |
Creative Lighting Techniques: artificial and natural light |
research |
Lecture, question and answer, Demonstration, Observation |
|
7 |
Project 3: Check your photograph Fashion, Project Selection |
Case Study Research |
Lecture, question and answer, Demonstration, Observation |
|
8 |
Midterm Exam |
Presentation Preparation |
Project Delivery and Presentation |
|
9 |
Project 3 Continued |
design Studies |
Lecture, question and answer, Demonstration, Observation |
|
10 |
Project 3 Continued |
design Studies |
Lecture, question and answer, Demonstration, Observation |
|
11 |
Presentation |
Presentation Preparation |
Lecture, question and answer, Demonstration, Observation |
|
12 |
Project 4: Photographic Magazine Cover: Project Proposals |
Case Study Research |
Lecture, question and answer, Demonstration, Observation |
|
13 |
Project 4: Layout Study |
design Studies |
Lecture, question and answer, Demonstration, Observation |
|
14 |
Layout Selection Application |
design Studies |
Lecture, question and answer, Demonstration, Observation |
|
15 |
Presentation |
Presentation Preparation |
Lecture, question and answer, Demonstration, Observation |
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16/17 |
final |
Presentation Preparation |
Project Delivery and Presentation |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Adobe Photoshop CS5 for Photographers: A professional image editor´s guide to the creative use of Photoshop for the Macintosh and PC Martin Evening
Fundamentals of creative photography, David Prakel, Literature Publishing / Academic Foundations Series,
Creative Advertising: Ideas and Techniques from the World´s Best Campaigns Mario Pricken Thames & Hudson Paperback - May 26, 2008
ASMP Professional Business Practices in Photography, American Society of Media Photographers, Allworth Press, 7th edition, 2008, ISBN-13: 978-1581154979
Shudder, Osman. Advertising Photography in the Age of Digital Technology, Issue Yayınları2012, Istanbul, ISBN: 978-975-605-02-0096-6
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| |
| Required Course Material(s) | |
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
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Mid-term Exams (Written, Oral, etc.) |
1 |
60 |
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Homeworks/Projects/Others |
3 |
40 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
| |
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Final Assessments
|
100 |
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Rate of Final Assessments to Success
|
60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Recognition of the basic elements and principles of art and design. |
4 |
|
2 |
Recognition of national/international artistic and cultural elements which can effect Graphic design practices. |
4 |
|
3 |
Following and using the current applications, innovations and technological devolopments in line with the visual communication world. |
4 |
|
4 |
Identification of communication methods, communication elements and mass communication media |
2 |
|
5 |
Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems. |
5 |
|
6 |
Using the information of ther field with the practices of other diciplines. |
3 |
|
7 |
Being competent in at least one foreign language to be able to understand and communicate in the field. |
2 |
|
8 |
Using different materials, paints and technological tools in the process of design. |
2 |
|
9 |
Using research methods, techniques and dialectic to make access to information. |
1 |
|
10 |
Operating information and communication technologies effectively, both in learning process and design process. |
4 |
|
11 |
Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. |
3 |
|
12 |
Ability to work effectively and take responsibility during individual or group work. |
5 |
|
13 |
Using time efficiently with planned, careful and disciplined work. |
5 |
|
14 |
Ability to read, understand and interpret his/her acquirements with a critical perspective. |
2 |
|
15 |
Having the self-confidence and ability of communicating, written, orally and visually. |
2 |
|
16 |
Establishing effective communication with his/her colleagues, employers and persons he/she works with. |
3 |
|
17 |
Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. |
3 |
|
18 |
Being aware of the role and importance of graphic design in social life. |
3 |
|
19 |
Taking responsibility in the use of correct language when designing. |
4 |
|
20 |
Creating designs that serve its purpose, communicates successfully and reaches the target audience. |
5 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
|
Class Time (Exam weeks are excluded) |
14 |
4 |
56 |
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Out of Class Study (Preliminary Work, Practice) |
3 |
6 |
18 |
| Assesment Related Works |
|
Homeworks, Projects, Others |
3 |
6 |
18 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
1 |
1 |
|
Final Exam |
1 |
1 |
1 |
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Total Workload: | 94 |
| Total Workload / 25 (h): | 3.76 |
| ECTS Credit: | 4 |
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