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Course Description Course Name : Sustainable Marketing Course Code : MG3 706 Course Type : Optional Level of Course : Second Cycle Year of Study : 1 Course Semester : Spring (16 Weeks) ECTS : 4 Name of Lecturer(s) : Prof.Dr. SERAP ÇABUK Learning Outcomes of the Course : Defines internal and external environment of business. Understands green marketing concept and plan required practices for sustainability. Realizes differences between green washing and green marketing. Embraces more sustainable business models. Has ability of creating demand for real green products. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to design new marketing system that satisfies contemporary social needs and understand consumer demands for sustainable world system. Course Contents : This course consists of the subjects related to concept and scope of sustainable marketing. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Sustainable Development, Sustainable Marketing, Social Marketing Reading related parts from required materials Lecture and discussion 2 Green Business and Green Brand Aspects, Corporate Reputation and Social Responsibility Reading related parts from required materials Lecture and discussion 3 Sustainable Marketing Environment Reading related parts from required materials Lecture and discussion 4 Responsible Consuming and Green Consumer, Voluntary Simplicity Reading related parts from required materials Lecture and discussion 5 Green Marketing Strategies and Green Marketing Mix, Products and Services Reading related parts from required materials Lecture and discussion 6 Green Marketing Strategies and Green Marketing Mix, Promotion and Pricing Reading related parts from required materials Lecture and discussion 7 Green Marketing Strategies and Green Marketing Mix, Delivery and Supply Chains Reading related parts from required materials Lecture and discussion 8 Mid-term Exam Studying for exam Exam 9 Green Marketing and Regulations Reading related parts from required materials Lecture and discussion 10 Green Marketing and Green Washing Reading related parts from required materials Lecture and discussion 11 Sustainable practices: Sustainable life, sustainable houses, sustainable agriculture Reading related parts from required materials Lecture and discussion 12 New Designing of Sustainable Marketing Reading related parts from required materials Lecture and discussion 13 Green Entrepreneurship Reading related parts from required materials Lecture and discussion 14 Presentations Preparing for presentation Presentations 15 Presentations Preparing for presentation Presentations 16/17 Final Exam Studying for exam Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Sustainability Marketing, A Global Perspective,F.M. Belz& K.Peattie Required Course Material(s)  Küçük Güzeldir, E. Schumacher  Tercih Sizin, Al Gore, EkoIQ Yayınları  Dünyanın Durumu 2011, Worlwatch Institute, Türkiye İş Bankası, Tema Kültür yayınları  Tükenen Dünya, Al Gore, Siren yayınları  YeşilPazarlama Manifestosu, John Grant, MediaCat Yayınları   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Has the ability to list, describe and explain the relationship between the terms which belong to financial management, accounting management, production management, marketing management, management organization and numerical methods. 3 2 Has the ability to list,describe the basic theoretical models of business administration, and explain the aim of usage of the models; indicate the strength and weakness of each model and/or methods 3 3 Determines the appropriate methods to solve the problems faced by the company. 5 4 Implements business management methods through following the fundamental steps 4 5 Uses the basic techniques of financial analysis to achieve the best result 3 6 Takes responsibility as an indivicual and/or as a part of a team, can lead and work effectively. 5 7 In recognition of the need for lifelong learning and continuous self-renewal, tracks the latest developments in the field of business administration. 5 8 Has ability to use different sources in academic circumstances , synthesize the information obtained in a new field of business administration and present effectively 5 9 Uses Turkish and at least one foreign language in accordance with the requirements of academic life and work life. 5 10 Has ability to inquire and apply the traditional methods,and ability to develop and implement new ways of working if necessary. 5 11 Has ability to research on the science of business administration, to form the basis for the decision-making process. 5 12 Has ability ro determine the business management approaches, application and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 5 13 Explains how to create the basic theoretical models of business and new management in literature and how to implement numarical and statistics methods. 3 14 Has the ability to explain and interpret the data which is obtained as a result of constitution/ application of theoretical models of business management. 3 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 2 28 Assesment Related Works     Homeworks, Projects, Others 1 10 10     Mid-term Exams (Written, Oral, etc.) 1 10 10     Final Exam 1 10 10 Total Workload: 100 Total Workload / 25 (h): 4 ECTS Credit: 4