| Information |
| Theoretical |
 Have ability of planning, practising and contolling stages of marketing function.
Can understand marketing science as an interdisciplinary context systematically.
|
|
| Applied |
Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area.
Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods.
|
| Skills |
| Conceptual/Cognitive |
Can determine the appropriate methods to solve the marketing problems faced by the company.
Can implement marketing management methods through following the fundamental steps.
|
|
| Applied |
Can develop the capabilities of using database and statistical programmes to support decision-making process.
|
| Personal and Professional Qualifications |
| Competence to Work Independently and Take Responsibility |
Can take responsibility as an individual and/or as a part of a team, can lead and work effectively.
|
|
| Learning Competency |
Follow latest developments in the field of marketing and continiously update himself in recognition of the need for lifelong learning.
|
|
| Communication and Social Competence |
Have ability to benefit from different sources, synthesize the information obtained and present effectively in the framework of academic rules.
Have abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language.
|
|
| Field-Specific and Professional Competence |
Have ability to inquiry traditional approach, practice and methods and, if he considers it necessary, to develop and implement new ways of working.
Have ability to research on the science of marketing, to form the basis for the decision-making process.
Have ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims.
|
|