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Institute of Social Science
>>Marketing (Masters without Thesis)
DEGREE PROGRAMS
Associate's Degree (Short Cycle)
Bachelor’s Degree (First Cycle)
Master’s Degree (Second Cycle)
1. Semester Course Plan
Code
Name
Compulsory/Optional
ECTS
MG43 700
Consumer Behavior
Compulsory
6
MG43 701
Marketing Management
Compulsory
6
MG43 702
Marketing Research
Compulsory
6
MG43 704
International Marketing
Compulsory
6
MG43 713
Product and Brand Management
Compulsory
6
Total ECTS: 30
2. Semester Course Plan
Code
Name
Compulsory/Optional
ECTS
MG43 705
Sales Management
Compulsory
5
MG43 706
Services Marketing
Compulsory
5
MG43 708
Advertising
Compulsory
5
MG43 711
Retail Business Management
Compulsory
5
MG43 715
Sustainable Marketing
Compulsory
4
MGP 700
Term Project
Compulsory
6
Total ECTS: 30