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Institute of Social Science >>Marketing (Masters without Thesis)

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 Associate's Degree (Short Cycle)


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 Master’s Degree (Second Cycle)

  Programme Information
About the Programme : The aim of the program is to train the employees and executive candidates of public and private sector at all levels who will have knowledge of the basic principles, strategies, techniques and foundations of marketing and capabilites on analytical thinking, problem solving and decision-making for marketing. For this purpose, graduates in business administration and the other areas are welcome to apply the Master´s Programme in Marketing. 

Qualification Awarded : The students who have successfully accomplished this program gain the master’s degree of Marketing (Non-Thesis Programme). 

Level of Qualification : Second Cycle (Master’s Degree) 

Specific Admission Requirements : The students can apply to this program providing ALES score, grade point averages and interview in accordance with the regulations of “Çukurova University Graduate Education and Examination Committee” and can pursue their education in their or in related fields. 
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Specific Arrangements for Recognition of Prior Learning : Recognition of previous learning in this programme is implemented according to the rules and regulations of Çukurova University Social, Health and Science Institutes. 
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Qualification Requirements and Regulations : In order to graduate from this programme, the students are required to successfully complete all the courses with a minimum average grade point of 3.00 out of 4.00. 

Profile of the Programme : Master´s Programme in Marketing of Çukurova University differs from many others Marketing Master´s Programmes with its academic stuff, infrastructure of classrooms and materials, interactive lecture environment with students from professional business life and proximity to business world in Adana, one of the most developed city in Turkey. 

Key Learning Outcomes : Please click here for Key Learning Outcomes.

Occupational Profile of Graduates : The graduates of this programme work in private and public sector as a manager or different title, particularly in departments related to marketing. 

Access to Further Studies : The graduates of this program are eligible to apply for admission to obtain a PhD degree in their or related fields if they pass the evaluation process designated according to the “Regulations of Çukurova University Graduate Studies”, which includes a required ALES score and an adequate English language proficiency. 

Course Structure Diagram with Credits : Please click here for Course Structure Diagram with Credits.

Assessment and Grading : In this program, the exams and evaluation are conducted according to regulations of “Çukurova University Graduate Education and Examination Committee”. 
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Graduation Requirements : Graduation requirements are as defined in part of "Requirements and regulations of acquired degree". 

Mode of Study : This programme is a Full Time programme.  

Programme Director : Prof. Dr. SERAP ÇABUK  

Course-Programme Key Learning Outcomes Matrix : Please click here for Course-Programme Key Learning Outcomes Matrix.