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| Course Description |
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| Course Name |
: |
Advertising |
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| Course Code |
: |
MG 474 |
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| Course Type |
: |
Optional |
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| Level of Course |
: |
First Cycle |
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| Year of Study |
: |
4 |
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| Course Semester |
: |
Spring (16 Weeks) |
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| ECTS |
: |
6 |
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| Name of Lecturer(s) |
: |
InstructorDr. DENİZ MÜFTÜOĞLU ZEREN
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| Learning Outcomes of the Course |
: |
Define functions of advertisement in an organization.
Define importance of advertisement in promotiom mix.
Plan advertisement campaigns.
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| Mode of Delivery |
: |
Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
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| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
: |
The aim of this course is to enable students to have experience about advertisement management and advertisement production by practising. |
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| Course Contents |
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This course consists of the subjects related to advertisement, advertisement tools, advertisement campaign process. |
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| Language of Instruction |
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Turkish |
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| Work Place |
: |
Classroom |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
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1 |
Definitions of Advertisement, History of Advertisement, Economic and Social Dimensions od Advertisement, Classification of Advertisement |
Reading related parts from required materials |
Lecture and discussions |
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2 |
Advertising, Ad Agencies, Advertisers |
Reading related parts from required materials |
Lecture and discussions |
|
3 |
Printed Advertisements |
Reading related parts from required materials |
Lecture and discussions |
|
4 |
Electronic Advertisements |
Reading related parts from required materials |
Lecture and discussions |
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5 |
Direct Mail, Sales Promotions, Opendoor Ad Tools |
Reading related parts from required materials |
Lecture and discussions |
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6 |
The Concept of Campaign and The Importance of Creativity |
Reading related parts from required materials |
Lecture and discussions |
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7 |
Production Process of Printed Ads |
Reading related parts from required materials |
Lecture and discussions |
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8 |
Mid-term Exam |
Preparing for exam |
Exam |
|
9 |
Production Process of Electronic Ads |
Reading related parts from required materials |
Lecture and discussions |
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10 |
Media Planning and Buying |
Reading related parts from required materials |
Lecture and discussions |
|
11 |
Evaluation of Ad Efficiency |
Reading related parts from required materials |
Lecture and discussions |
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12 |
Advertisement Ethics and Regulations |
Reading related parts from required materials |
Lecture and discussions |
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13 |
Presentations of Campaigns |
Preparing for presentation |
Presentations |
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14 |
Presentations of Campaigns |
Preparing for presentation |
Presentations |
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15 |
Presentations of Campaigns |
Preparing for presentation |
Presentations |
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16/17 |
Final Exam |
Preparing for exam |
Exam |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Reklamcılık, Temel Kavramlar, Prof.Dr.Muazzez Babacan, BETA Yayıncılık, 2008
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| |
| Required Course Material(s) |
Arens, F.William, 2002, Contemporary Advertising, International Ed.
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
|
Mid-term Exams (Written, Oral, etc.) |
1 |
60 |
|
Homeworks/Projects/Others |
1 |
40 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
| |
|
Final Assessments
|
100 |
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Rate of Final Assessments to Success
|
60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Use the basic enterprise resource planning (ERP) softwares |
0 |
|
2 |
List and define the concepts of business management, and explain their relations to each other |
5 |
|
3 |
List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. |
2 |
|
4 |
List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. |
5 |
|
5 |
Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. |
1 |
|
6 |
Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. |
4 |
|
7 |
Determine appropriate methods to solve business problems |
5 |
|
8 |
Evaluate the results that are obtained from applications of business management methods |
3 |
|
9 |
Use the basic numerical and statistical softwares |
0 |
|
10 |
Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning |
5 |
|
11 |
Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. |
5 |
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12 |
Use Turkish and at least one foreign language in accordance with the requirements in academic and business context |
5 |
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13 |
Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format |
5 |
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14 |
Question traditional approaches, methods and implementations; develop and implement alternative methods when required |
5 |
|
15 |
Recognize and apply social, scientific and professional ethical values. |
5 |
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16 |
Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives |
5 |
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17 |
Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses |
5 |
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18 |
Take initiative individually or/and as a member of a team, lead and work effectively |
5 |
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19 |
As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. |
0 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
|
Class Time (Exam weeks are excluded) |
14 |
3 |
42 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
3 |
42 |
| Assesment Related Works |
|
Homeworks, Projects, Others |
1 |
25 |
25 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
15 |
15 |
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Final Exam |
1 |
15 |
15 |
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Total Workload: | 139 |
| Total Workload / 25 (h): | 5.56 |
| ECTS Credit: | 6 |
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