DEGREE PROGRAMS  Associate's Degree (Short Cycle)  Bachelor’s Degree (First Cycle)  Master’s Degree (Second Cycle)

Course Description Course Name : Services Marketing Course Code : MG 410 Course Type : Optional Level of Course : First Cycle Year of Study : 4 Course Semester : Spring (16 Weeks) ECTS : 6 Name of Lecturer(s) : Assoc.Prof.Dr. HİLAL İNAN Learning Outcomes of the Course : Understand different features of services and have knowledge about new service development processes and their importance. Develop product, price, place and promotion strategies for services and have knowledge about extended marketing mix. Have knowledge about strategies that can be used for demand and capacity management. Learn the concept of services and dimensions of service quality. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The purpose of this course is to understand the services and the marketing strategies for services which require distinctive approaches. Course Contents : This course consists of the subjects of definition and scope of services, basic characteristics of services, marketing mix for services, demand and capacity management and service quality. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Definition of Service Concept Reading related parts form required materials. Lecture, examples from daily life 2 Distinctive Features of Services Reading related parts form required materials. Lecture, examples from daily life 3 Distinctive Features of Services Reading related parts form required materials. Lecture, examples from daily life 4 Classification of Services Reading related parts form required materials. Lecture, examples from daily life 5 Understanding Service Products Reading related parts form required materials. Lecture, examples from daily life 6 Pricing of Services Reading related parts form required materials. Lecture, examples from daily life 7 Promoting of Services Reading related parts form required materials Lecture, examples from daily life 8 Mid-term Exam Preparing for exam Multiple Choice Exam 9 Delivery of Services Reading related parts form required materials. Lecture, examples from daily life 10 Expanded Marketing Mix Elements Reading related parts form required materials. Lecture, examples from daily life 11 Expanded Marketing Mix Elements Reading related parts form required materials. Lecture, examples from daily life 12 Demand and Capacity Management Reading related parts form required materials. Lecture, examples from daily life 13 Demand and Capacity Management Reading related parts form required materials. Lecture, examples from daily life 14 Services Qualitty Reading related parts form required materials. Lecture, examples from daily life 15 Services Qualitty Reading related parts form required materials. Lecture, examples from daily life 16/17 Final Exam Preparing for exam Multiple Choice Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Hizmet Pazarlaması, Yar.Doç.Dr. Hilal İNAN, Nobel Kitabevi, 2010 Required Course Material(s)  Hizmet Pazarlaması, Prof.Dr. Sevgi Ayşe ÖZTÜRK, 8.Baskı, Ekin Basın Yayın Dağıtım, 2008  Hizmet Pazarlaması, Prof. Dr. Orhan İçöz, Turhan Kitabevi Yayınları, 2005, Ankara  Hizmet Pazarlaması, Doç. Dr. Kasım Karahan, Beta Basım Yayım Dağıtım A. Ş. Ekim 2000, İstanbul   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 0 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Use the basic enterprise resource planning (ERP) softwares 0 2 List and define the concepts of business management, and explain their relations to each other 5 3 List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. 3 4 List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. 3 5 Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. 1 6 Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. 1 7 Determine appropriate methods to solve business problems 5 8 Evaluate the results that are obtained from applications of business management methods 5 9 Use the basic numerical and statistical softwares 1 10 Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning 5 11 Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. 5 12 Use Turkish and at least one foreign language in accordance with the requirements in academic and business context 5 13 Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format 5 14 Question traditional approaches, methods and implementations; develop and implement alternative methods when required 5 15 Recognize and apply social, scientific and professional ethical values. 5 16 Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives 5 17 Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses 5 18 Take initiative individually or/and as a member of a team, lead and work effectively 4 19 As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. 0 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 4 56 Assesment Related Works     Homeworks, Projects, Others 0 0 0     Mid-term Exams (Written, Oral, etc.) 1 20 20     Final Exam 1 25 25 Total Workload: 143 Total Workload / 25 (h): 5.72 ECTS Credit: 6