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Course Description Course Name : Consumer Behaviour Course Code : MG 360 Course Type : Optional Level of Course : First Cycle Year of Study : 3 Course Semester : Spring (16 Weeks) ECTS : 5 Name of Lecturer(s) : Prof.Dr. SERAP ÇABUK Learning Outcomes of the Course : Define the factors that affect consumer behaviors. Find out how to develop effective marketing strategies by understanding the effects of external and personal factors on consumer buying decision process. Learn the stages of the consumer buying decision process. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to get students to comprehend consumers, consumer decision process, buying process and the factors of these processes. Course Contents : This course consists of the subjects of consumer decision process, internal and external factors of this process. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Introduction to Consumer Behavior Reading related parts from required materials. Lecture and discussions 2 Consumer Behavior Models and Consumer Behavior-Marketing Strategies Relationship Reading related parts from required materials. Lecture and discussions 3 Learning and Memory Reading related parts from required materials. Lecture and discussions 4 Motivation and Involvement Reading related parts from required materials. Lecture and discussions 5 Sensations and Perception Reading related parts from required materials. Lecture and discussions 6 Attitudes and Emotions Reading related parts from required materials. Lecture and discussions 7 Personality and Ego Reading related parts from required materials. Lecture and discussions 8 Mid-term Exam Preparing for exam Written and multiple choice exam 9 Values and Life-Style Reading related parts from required materials. Lecture and discussions 10 Family, Group Dynamics, Reference Groups Reading related parts from required materials. Lecture and discussions 11 Personal Effects and Diffusion of Innovations Reading related parts from required materials. Lecture and discussions 12 Social Class and Culture Reading related parts from required materials. Lecture and discussions 13 Consumer Buying Process Reading related parts from required materials. Lecture and discussions 14 Consumer Buying Process Reading related parts from required materials. Lecture and discussions 15 Presentations of Projects Preparing for presentations Presentations 16/17 Final Exam Preparing for exam Written and multiple choice exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Tüketici Davranışları, Yavuz Odabaşı & Gülfidan Barış (2002), MediaCat Akademi, İstanbul. Required Course Material(s)  Capital, Power, İnfomag, Pazarlama Dünyası, Marketing Türkiye, vb. güncel yayınlar   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Use the basic enterprise resource planning (ERP) softwares 0 2 List and define the concepts of business management, and explain their relations to each other 5 3 List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. 5 4 List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. 4 5 Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. 0 6 Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. 0 7 Determine appropriate methods to solve business problems 5 8 Evaluate the results that are obtained from applications of business management methods 5 9 Use the basic numerical and statistical softwares 0 10 Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning 5 11 Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. 5 12 Use Turkish and at least one foreign language in accordance with the requirements in academic and business context 5 13 Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format 5 14 Question traditional approaches, methods and implementations; develop and implement alternative methods when required 5 15 Recognize and apply social, scientific and professional ethical values. 5 16 Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives 5 17 Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses 5 18 Take initiative individually or/and as a member of a team, lead and work effectively 5 19 As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. 0 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 4 56 Assesment Related Works     Homeworks, Projects, Others 1 15 15     Mid-term Exams (Written, Oral, etc.) 1 10 10     Final Exam 1 10 10 Total Workload: 133 Total Workload / 25 (h): 5.32 ECTS Credit: 5