| Course Description |
|
| Course Name |
: |
International Marketing |
|
| Course Code |
: |
MG 463 |
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| Course Type |
: |
Optional |
|
| Level of Course |
: |
First Cycle |
|
| Year of Study |
: |
4 |
|
| Course Semester |
: |
Fall (16 Weeks) |
|
| ECTS |
: |
6 |
|
| Name of Lecturer(s) |
: |
InstructorDr. DENİZ MÜFTÜOĞLU ZEREN
|
|
| Learning Outcomes of the Course |
: |
Define global markets and actors of these markets.
Define theories of global marketing.
Define opportunities of global market.
Have ability of developing global marketing strategies.
Specify problems faced by global marketing programs and search for solutions.
Find out research methods and datas gathered by international marketing research.
Evaluate international marketing strategies and develop appropriate products for export.
Have knowledge about insurance, customs, logicstics and banking processes in export.
Can define important variables of launching products in foreign markets.
|
|
| Mode of Delivery |
: |
Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
|
| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
: |
The aim of this course is to guide students to understand concepts and organizations in international marketing and learning theoretical fundamentals of international marketing practices. |
|
| Course Contents |
: |
This course consists of the subjects of definition and scope of international marketing, international marketing environment, 4P in international marketing, entry strategies for international markets. |
|
| Language of Instruction |
: |
Turkish |
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| Work Place |
: |
Classroom |
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|
Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
|
1 |
Concepts of International Marketing and International Trade |
Reading related parts from course book |
Lecture and discussions |
|
2 |
Process of Internationalization and Globalization |
Reading related parts from course book |
Lecture and discussions |
|
3 |
Economic Environment |
Reading related parts from course book, examining related reports and statistics. |
Lecture and discussions |
|
4 |
Cultural Environment |
Reading related parts from course book. |
Lecture and discussions |
|
5 |
Political and Legal Environment |
Reading related parts from course book. |
Lecture and discussions |
|
6 |
Technological Environment |
Reading related parts from course book. |
Lecture and discussions. |
|
7 |
Entry Strategies to International Markets |
Reading related parts from course book. |
Lecture and discussions |
|
8 |
Mid-term Exam |
Preparing for exam. |
Multiple Choice Exam |
|
9 |
Product Strategies |
Reading related parts from course book. |
Lecture and discussions |
|
10 |
Price Strategies |
Reading related parts from course book. |
Lecture and discussions |
|
11 |
Logistics |
Reading related parts from course book. |
Lecture and discussions |
|
12 |
Promotion Strategies |
Reading related parts from course book. |
Lecture and discussions |
|
13 |
Export Payment and Delivery Systems |
Reading related parts from course book. |
Lecture and discussions |
|
14 |
Project Presentations |
Preparing for presentation. |
Presentations |
|
15 |
Project Presentations |
Preparing for presentation. |
Presentations |
|
16/17 |
Final Exam |
Preparing for exam. |
Multiple Choice Exam |
|
|
| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Use the basic enterprise resource planning (ERP) softwares |
0 |
|
2 |
List and define the concepts of business management, and explain their relations to each other |
5 |
|
3 |
List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. |
2 |
|
4 |
List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. |
4 |
|
5 |
Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. |
2 |
|
6 |
Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. |
4 |
|
7 |
Determine appropriate methods to solve business problems |
5 |
|
8 |
Evaluate the results that are obtained from applications of business management methods |
5 |
|
9 |
Use the basic numerical and statistical softwares |
0 |
|
10 |
Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning |
5 |
|
11 |
Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. |
5 |
|
12 |
Use Turkish and at least one foreign language in accordance with the requirements in academic and business context |
5 |
|
13 |
Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format |
5 |
|
14 |
Question traditional approaches, methods and implementations; develop and implement alternative methods when required |
5 |
|
15 |
Recognize and apply social, scientific and professional ethical values. |
5 |
|
16 |
Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives |
5 |
|
17 |
Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses |
5 |
|
18 |
Take initiative individually or/and as a member of a team, lead and work effectively |
5 |
|
19 |
As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. |
0 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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