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| Course Description |
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| Course Name |
: |
Business Communication |
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| Course Code |
: |
MG 405 |
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| Course Type |
: |
Compulsory |
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| Level of Course |
: |
First Cycle |
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| Year of Study |
: |
4 |
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| Course Semester |
: |
Fall (16 Weeks) |
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| ECTS |
: |
6 |
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| Name of Lecturer(s) |
: |
Prof.Dr. ÜNAL AY
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| Learning Outcomes of the Course |
: |
Gain understanding about the fundementals of business communication
Learn how to plan, compose and edit business messages
Perform tasks concerning direct requests, routine, good news, bad news and persuasive messages
Understand how to prepare for short and long reports
Write résumés and cover letters as well as prepare for job interviews
Performs oral presentations and speeches
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| Mode of Delivery |
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Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
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| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
: |
To provide students with required writing, reading, speaking and listening skills in order to enhance their problem-solving and teamwork capabilities within organizational settings. |
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| Course Contents |
: |
Business communication concepts, importance of business communication, different kinds of communication, message communicating, report writing, building resumes, presentation skills |
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| Language of Instruction |
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Turkish |
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| Work Place |
: |
Course will be implemented in class decided by deanship. |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
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1 |
Communicating successfully in organizations and understanding business communications |
Reading relevant chapters |
Lecture and PPT slides |
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2 |
Communication process |
Reading relevant chapters |
Lecture and PPT slides |
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3 |
Planning business messages |
Reading relevant chapters |
Lecture and PPT slides |
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4 |
Planning business messages |
Reading relevant chapters |
Lecture and PPT slides |
|
5 |
Composing business messages |
Reading relevant chapters |
Lecture and PPT slides |
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6 |
Correcting business mesages |
Reading relevant chapters |
Lecture and PPT slides |
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7 |
Writing bad news and persuasive messages |
Reading relevant chapters |
Lecture and PPT slides |
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8 |
Mid-term |
Studying for exam |
Multiple choice exam |
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9 |
Writing bad news and persuasive messages |
Reading relevant chapters |
Lecture and PPT slides |
|
10 |
Short messages |
Reading relevant chapters |
Lecture and PPT slides |
|
11 |
Planning long reports |
Reading relevant chapters |
Lecture and PPT slides |
|
12 |
Resumes |
Reading relevant chapters |
Lecture and PPT slides |
|
13 |
Job interviews |
Reading relevant chapters |
Lecture and PPT slides |
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14 |
Listening, interviewing and conducting meetings; Giving speeches and oral presentations |
Reading relevant chapters |
Lecture and PPT slides |
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15 |
Overview |
Overview |
Lecture and PPT slides |
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16/17 |
Final |
Studying for exam |
Multiple choice exam |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 John V. Thill and Courtland L. Bovee. (1996). Excellence in Business Communication, (Third Edt.) New York: McGraw Hill Book Company.
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| Required Course Material(s) | |
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
|
Mid-term Exams (Written, Oral, etc.) |
1 |
60 |
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Homeworks/Projects/Others |
0 |
40 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
| |
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Final Assessments
|
100 |
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Rate of Final Assessments to Success
|
60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Use the basic enterprise resource planning (ERP) softwares |
1 |
|
2 |
List and define the concepts of business management, and explain their relations to each other |
1 |
|
3 |
List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. |
1 |
|
4 |
List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. |
2 |
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5 |
Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. |
3 |
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6 |
Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. |
3 |
|
7 |
Determine appropriate methods to solve business problems |
5 |
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8 |
Evaluate the results that are obtained from applications of business management methods |
5 |
|
9 |
Use the basic numerical and statistical softwares |
1 |
|
10 |
Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning |
4 |
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11 |
Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. |
5 |
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12 |
Use Turkish and at least one foreign language in accordance with the requirements in academic and business context |
5 |
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13 |
Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format |
5 |
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14 |
Question traditional approaches, methods and implementations; develop and implement alternative methods when required |
5 |
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15 |
Recognize and apply social, scientific and professional ethical values. |
5 |
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16 |
Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives |
4 |
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17 |
Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses |
3 |
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18 |
Take initiative individually or/and as a member of a team, lead and work effectively |
5 |
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19 |
As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. |
3 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
|
Class Time (Exam weeks are excluded) |
14 |
3 |
42 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
7 |
98 |
| Assesment Related Works |
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Homeworks, Projects, Others |
0 |
0 |
0 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
1 |
1 |
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Final Exam |
1 |
1 |
1 |
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Total Workload: | 142 |
| Total Workload / 25 (h): | 5.68 |
| ECTS Credit: | 6 |
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