| Course Description |
|
| Course Name |
: |
Entrepreneurship |
|
| Course Code |
: |
MG 387 |
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| Course Type |
: |
Optional |
|
| Level of Course |
: |
First Cycle |
|
| Year of Study |
: |
3 |
|
| Course Semester |
: |
Fall (16 Weeks) |
|
| ECTS |
: |
5 |
|
| Name of Lecturer(s) |
: |
Prof.Dr. ÜNAL AY
Assoc.Prof.Dr. MEHMET TURAN
|
|
| Learning Outcomes of the Course |
: |
Define entrepreneurship and indicate its importance for economic development
Prepare a business plan for a new company
Improve ways analytically and critically to look for new entrepreneurial opportunities
Demonstrate how to analyze industries and sectors
|
|
| Mode of Delivery |
: |
Face-to-Face |
|
| Prerequisites and Co-Prerequisites |
: |
None |
|
| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
: |
This is a course designed to help students to set up and manage their own companies. Basically the cours aims to expose students alternative employment opportunities other than working for private or public companies. |
|
| Course Contents |
: |
Enterpreneur, Enterpreneurship, Business idea, Business plan, Business opportunities |
|
| Language of Instruction |
: |
Turkish |
|
| Work Place |
: |
Course will be implemented in class decided by deanship. |
|
|
Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
|
1 |
Definition of entrepreneur and entrepreneurship
|
Reading related chapters |
Lecture and PPT slides
|
|
2 |
Identifying and testing business opportunities
|
Reading related chapters |
Lecture and PPT slides
|
|
3 |
Scanning the sectors of the economy
|
Reading related chapters |
Lecture and PPT slides
|
|
4 |
Identifying customer preferences
|
Reading related chapters |
Lecture and PPT slides
|
|
5 |
Designing products and services for the marketplace
|
Reading related chapters |
Lecture and PPT slides
|
|
6 |
Protection of product and services
|
Reading related chapters |
Lecture and PPT slides
|
|
7 |
Distributing products and services
|
Reading related chapters |
Lecture and PPT slides
|
|
8 |
Mid-term |
Studying for exam |
Multiple choice exam |
|
9 |
Building the start-up team
|
Reading related chapters |
Lecture and PPT slides
|
|
10 |
Assessing the finacial needs of the new venture
|
Reading related chapters |
Lecture and PPT slides
|
|
11 |
Preparing a business plan
|
Reading related chapters |
Lecture and PPT slides
|
|
12 |
Sources of money to start and grow the business
|
Reading related chapters |
Lecture and PPT slides
|
|
13 |
Planning and organizing business growth
|
Reading related chapters |
Lecture and PPT slides
|
|
14 |
Reaching the customer and financial planning
|
Reading related chapters |
Lecture and PPT slides
|
|
15 |
Student presentations |
Preparings of projects |
Projects presentations |
|
16/17 |
Final exam |
Studying for exam |
Multiple choice exam |
|
|
| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Use the basic enterprise resource planning (ERP) softwares |
5 |
|
2 |
List and define the concepts of business management, and explain their relations to each other |
4 |
|
3 |
List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. |
4 |
|
4 |
List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. |
4 |
|
5 |
Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. |
2 |
|
6 |
Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. |
1 |
|
7 |
Determine appropriate methods to solve business problems |
3 |
|
8 |
Evaluate the results that are obtained from applications of business management methods |
4 |
|
9 |
Use the basic numerical and statistical softwares |
1 |
|
10 |
Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning |
4 |
|
11 |
Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. |
3 |
|
12 |
Use Turkish and at least one foreign language in accordance with the requirements in academic and business context |
4 |
|
13 |
Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format |
3 |
|
14 |
Question traditional approaches, methods and implementations; develop and implement alternative methods when required |
4 |
|
15 |
Recognize and apply social, scientific and professional ethical values. |
5 |
|
16 |
Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives |
5 |
|
17 |
Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses |
5 |
|
18 |
Take initiative individually or/and as a member of a team, lead and work effectively |
4 |
|
19 |
As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. |
3 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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