| Course Description |
|
| Course Name |
: |
Marketing Management |
|
| Course Code |
: |
ENM412 |
|
| Course Type |
: |
Compulsory |
|
| Level of Course |
: |
First Cycle |
|
| Year of Study |
: |
4 |
|
| Course Semester |
: |
Spring (16 Weeks) |
|
| ECTS |
: |
5 |
|
| Name of Lecturer(s) |
: |
Asst.Prof.Dr. MEVHİBE OYA ÇETİK
|
|
| Learning Outcomes of the Course |
: |
To learn the definiton of marketing and its scope and define modern marketing concepts
To learn factors affecting the marketing
To learn the stages of strategic marketing management and its stages
To learn about marketing and consumers and customers´ behavior
To manage to make a target market selection and learn sell forecasting
To learn how to compose a market mix for a product
|
|
| Mode of Delivery |
: |
Face-to-Face |
|
| Prerequisites and Co-Prerequisites |
: |
None |
|
| Recommended Optional Programme Components |
: |
None |
|
| Aim(s) of Course |
: |
Learn the marketing knowledge and techniques as an industrial engineer according to the changes of economic conditions in our country and use them for business targets. |
|
| Course Contents |
: |
To learn the basic principles of modern marketing management, its development process, the concepts of marketing mix and consumer characteristics |
|
| Language of Instruction |
: |
Turkish |
|
| Work Place |
: |
Classroom |
|
|
Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
|
1 |
The scope of marketing and modern marketing |
Reading of relevance references |
Lecture |
|
2 |
The micro and macro enviromental factors affecting the marketing |
Reading of relevance references, Research |
Lecture |
|
3 |
Process of marketing research |
Reading of relevance references |
Lecture |
|
4 |
Consumer markets and consumer behaviour |
Research |
Presentation |
|
5 |
Market segmentation and sale forecasting |
Research |
Presentation |
|
6 |
Elements of marketing mix (Product) |
Reading of relevance references |
Lecture, presentation |
|
7 |
Elements of marketing mix (Price) |
Research |
Presentation |
|
8 |
Marketing communication |
Research |
Presentation |
|
9 |
Midterm |
Exam preperation |
Exam |
|
10 |
On-line and direct marketing |
Research |
Presentation |
|
11 |
Physical distribution and its channels |
Research |
Presentation |
|
12 |
Marketing in service sector |
Research |
Presentation |
|
13 |
International marketing |
Reading of relevance references |
Lecture |
|
14 |
Projects´ presentations |
Preparation of original presentatnions |
Presentation |
|
15 |
Projects´ presentations |
Preparation of original presentatnions |
Presentation |
|
16/17 |
Final |
Exam preparation |
Exam |
|
|
| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Can collect and analyze data required for industrial engineering problems ,develops and evaluates alternative solutions. |
3 |
|
2 |
Has sufficient background on topics related to mathematics, physical sciences and industrial engineering. |
3 |
|
3 |
Gains ability to use the acquired theoretical knowledge on basic sciences and industrial engineering for describing, formulating and solving an industrial engineering problem, and to choose appropriate analytical and modeling methods. |
2 |
|
4 |
Gains ability to analyze a service and/or manufacturing system or a process and describes, formulates and solves its problems . |
4 |
|
5 |
Gains ability to choose and apply methods and tools for industrial engineering applications. |
3 |
|
6 |
Can access information and to search/use databases and other sources for information gathering. |
4 |
|
7 |
Works efficiently and takes responsibility both individually and as a member of a multi-disciplinary team. |
4 |
|
8 |
Appreciates life time learning; follows scientific and technological developments and renews himself/herself continuously. |
4 |
|
9 |
Can use computer software in industrial engineering along with information and communication technologies. |
3 |
|
10 |
Can use oral and written communication efficiently. |
5 |
|
11 |
Has a conscious understanding of professional and ethical responsibilities. |
4 |
|
12 |
Uses English skills to follow developments in industrial engineering and to communicate with people in his/her profession. |
4 |
|
13 |
Has a necessary consciousness on issues related to job safety and health, legal aspects of environment and engineering practice. |
0 |
|
14 |
Becomes competent on matters related to project management, entrepreneurship, innovation and has knowledge about current matters in industrial engineering. |
0 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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