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Course Description Course Name : Retail Business Management Course Code : EMG43 709 Course Type : Compulsory Level of Course : Second Cycle Year of Study : 1 Course Semester : Spring (16 Weeks) ECTS : 5 Name of Lecturer(s) : Prof.Dr. FATMA DEMİRCİ OREL Learning Outcomes of the Course : Have recent theorical and practical background for retail industry. Learn the methods of making decision logically, analyzing and evaluating results of analyses in retail management. Have knowledge about types and management of retail businesses. Have knowledge about distribution channels and management of these channels in retailing industry. Mode of Delivery : Distant Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to discuss on concepts, strategies and practices of retailing and the development of retailing industry. Course Contents : This course consists of the sucjects related to marketing management process in retail businesses. Language of Instruction : Turkish Work Place : Electronic Environment   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Introduction to Retailing Reading related parts Lecture, examples 2 Concept of International Retailing and Internationalization in Retailing Reading related parts Lecture, examples 3 Marketing Environment in International Marketing Reading related parts Lecture, examples 4 Types of Retail Business Reading related parts Lecture, examples 5 Types of Retail Business Reading related parts Lecture, examples 6 Product Management, Category Planning amd Buying Process in Retail Businesses Reading related parts Lecture, examples 7 Pricing in Retail Stores Reading related parts Lecture, examples 8 Midterm Exam Studying for exam Written and multiple choice exam 9 Retail Marketing Communication Reading related parts Lecture, examples 10 Retail Marketing Communication Reading related parts Lecture, examples 11 International Retail Marketing Mix Reading related parts Lecture, examples 12 International Retail Marketing Mix Reading related parts Lecture, examples 13 Physical Planning, Atmosphere and Visual Presentation of Retail Businesses Reading related parts Lecture, examples 14 Entry Strategies to International Markets in Retailing Reading related parts Lecture, examples 15 Evaluation of Projects and Feedback Preparing Projects Evaluation, feedback and discussion 16/17 Final Exam Studying for exam Written and multiple choice exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Fatma DEMİRCİ OREL, Uluslararası Perakendecilik, Detay Yayıncılık, Ankara 2010.  Kenan Aydın, Perakende Yönetiminin Temelleri, Ankara, 2010. Required Course Material(s)  Perakendecilikle ilgili yerli ve yabancı kitaplar  Magazines such as Retail Türkiye, Satış Noktası, Arasta, Capital, Ekonomist, Private Label Magazine, Power, Journal of Retailing.  www.perakende.org ; www. retailing.com ; www.retailinginstitue.com ; www.plturkey.org/tr ; www.plma.com ; www.ampd.org   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Have ability to research on the science of marketing, to form the basis for the decision-making process. 5 2 Have ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 3 3 Have ability of planning, practising and contolling stages of marketing function. 5 4 Can understand marketing science as an interdisciplinary context systematically. 5 5 Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. 3 6 Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. 1 7 Can determine the appropriate methods to solve the marketing problems faced by the company. 5 8 Can implement marketing management methods through following the fundamental steps. 5 9 Can develop the capabilities of using database and statistical programmes to support decision-making process. 1 10 Can take responsibility as an individual and/or as a part of a team, can lead and work effectively. 5 11 Follow latest developments in the field of marketing and continiously update himself in recognition of the need for lifelong learning. 5 12 Have ability to benefit from different sources, synthesize the information obtained and present effectively in the framework of academic rules. 5 13 Have abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. 5 14 Have ability to inquiry traditional approach, practice and methods and, if he considers it necessary, to develop and implement new ways of working. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 3 42 Assesment Related Works     Homeworks, Projects, Others 1 15 15     Mid-term Exams (Written, Oral, etc.) 1 15 15     Final Exam 1 15 15 Total Workload: 129 Total Workload / 25 (h): 5.16 ECTS Credit: 5