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Course Description Course Name : Advertising Course Code : EMG43 708 Course Type : Compulsory Level of Course : Second Cycle Year of Study : 1 Course Semester : Spring (16 Weeks) ECTS : 5 Name of Lecturer(s) : InstructorDr. DENİZ MÜFTÜOĞLU ZEREN Learning Outcomes of the Course : Can define functions of advertisement in an organization Can plan advertisement campaigns. Can define importance of advertisement for promotion mix. Mode of Delivery : Distant Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to enable students to have experience about advertisement management and advertisement production by practising. Course Contents : This course consists of the subjects related to advertisement, advertisement tools, advertisement campaign process. Language of Instruction : Turkish Work Place : Electronic Environment   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Definitions of Advertisement, History of Advertisement, Economic and Social Dimensions od Advertisement, Classification of Advertisement Reading related parts from required materials Lecture, examples 2 Definitions of Advertisement, History of Advertisement, Economic and Social Dimensions od Advertisement, Classification of Advertisement Reading related parts from required materials Lecture, examples 3 Advertising, Ad Agencies, Advertisers Reading related parts from required materials Lecture, examples 4 Advertising, Ad Agencies, Advertisers Reading related parts from required materials Lecture, examples 5 Printed Advertisements Reading related parts from required materials Lecture, examples 6 Electronic Advertisements Reading related parts from required materials Lecture, examples 7 Direct Mail, Sales Promotions, Opendoor Ad Tools Reading related parts from required materials Lecture, examples 8 Midterm Exam Studying for exam Exam 9 Direct Mail, Sales Promotions, Opendoor Ad Tools Reading related parts from required materials Lecture, examples 10 The Concept of Campaign and The Importance of Creativity Reading related parts from required materials Lecture, examples 11 Production Process of Printed Ads Reading related parts from required materials Lecture, examples 12 Production Process of Electronic Ads Reading related parts from required materials Lecture, examples 13 Media Planning and Buying Reading related parts from required materials Lecture, examples 14 Measurement of Ad Efficiency, Advertisement Ethics and Regulations Reading related parts from required materials Lecture, examples 15 Evaluation of Projects Preparing a project Feedback for students 16/17 Final Exam Studying for exam Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Reklamcılık, Temel Kavramlar, Prof.Dr.Muazzez Babacan, BETA Yayıncılık, 2008 Required Course Material(s)  Arens, F.William, 2002, Contemporary Advertising, International Ed., McGraw-Hill Pazarlama Estetiği, Bernd Schmitt, Alex Simonson,Sistem Yayıncılık,200 Kadınlar Ne ister?, Berenice Kanner, MediaCat yayınları   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Have ability to research on the science of marketing, to form the basis for the decision-making process. 3 2 Have ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 3 3 Have ability of planning, practising and contolling stages of marketing function. 3 4 Can understand marketing science as an interdisciplinary context systematically. 5 5 Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. 3 6 Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. 1 7 Can determine the appropriate methods to solve the marketing problems faced by the company. 4 8 Can implement marketing management methods through following the fundamental steps. 4 9 Can develop the capabilities of using database and statistical programmes to support decision-making process. 1 10 Can take responsibility as an individual and/or as a part of a team, can lead and work effectively. 5 11 Follow latest developments in the field of marketing and continiously update himself in recognition of the need for lifelong learning. 5 12 Have ability to benefit from different sources, synthesize the information obtained and present effectively in the framework of academic rules. 5 13 Have abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. 5 14 Have ability to inquiry traditional approach, practice and methods and, if he considers it necessary, to develop and implement new ways of working. 4 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 2 28 Assesment Related Works     Homeworks, Projects, Others 1 15 15     Mid-term Exams (Written, Oral, etc.) 1 15 15     Final Exam 1 15 15 Total Workload: 115 Total Workload / 25 (h): 4.6 ECTS Credit: 5