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| Course Description |
|
| Course Name |
: |
Business Communication |
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| Course Code |
: |
KON228 |
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| Course Type |
: |
Compulsory |
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| Level of Course |
: |
Sub-Level (Undergraduate Degree) |
|
| Year of Study |
: |
2 |
|
| Course Semester |
: |
Spring (16 Weeks) |
|
| ECTS |
: |
4 |
|
| Name of Lecturer(s) |
: |
Asst.Prof.Dr. MEHMET CİHAN YAVUZ
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| Learning Outcomes of the Course |
: |
Understands the communication concept
Knows techniques that makes verbal, non-verbal, written communication better
Knows basic negotiation methods
Learns basic business etiquette and protocol skills
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|
| Mode of Delivery |
: |
Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
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| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
: |
Giving basic comunication skills and communication techniques to the students. |
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| Course Contents |
: |
Introduction to communication, verbal communication, listening techniques, written communication, letters, body language, negotiation, public relations, basic business etiquette and protocol. |
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| Language of Instruction |
: |
Turkish |
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| Work Place |
: |
Classroom 102 |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
|
1 |
Introduction to Communication |
Reading related chapter of the textbook |
Lecture, role playing, homework |
|
2 |
Communication process and components |
Reading related chapter of the textbook |
Lecture, role playing, homework |
|
3 |
Communication types |
Reading related chapter of the textbook |
Lecture, role playing, homework |
|
4 |
Verbal Communication |
Reading related chapter of the textbook |
Lecture, role playing, homework |
|
5 |
Listening Skills |
Reading related chapter of the textbook |
Lecture, role playing, homework |
|
6 |
Written Communication |
Reading related chapter of the textbook |
Lecture, role playing, homework |
|
7 |
Graphical Communication |
Reading related chapter of the textbook |
Lecture, role playing, homework |
|
8 |
Midterm exam |
Reading textbook and lecture notes |
Written exam |
|
9 |
Managerial Communication |
Reading related chapter of the textbook |
Lecture, role playing, homework |
|
10 |
Organizational Communication |
Reading related chapter of the textbook |
Lecture, role playing, homework |
|
11 |
Mass Comminication |
Reading related chapter of the textbook |
Lecture, role playing, homework |
|
12 |
Public Relations |
Reading related chapter of the textbook |
Lecture, role playing, homework |
|
13 |
Target Group in Public Relations |
Reading related chapter of the textbook |
Lecture, role playing, homework |
|
14 |
Public Relations Tools |
Reading related chapter of the textbook |
Lecture, role playing, homework |
|
15 |
Business etiquette and protocol |
Reading related chapter of the textbook |
Lecture, role playing, homework |
|
16/17 |
Final Exam |
Reading textbook and lecture notes |
Written exam |
|
|
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Effective Communication-Chris Roebuck
Communication-Stuart Sillars
Public relations and Communication-Ahmet Yatkın, Ümmühan Nazan Yatkın
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| |
| Required Course Material(s) | |
|
|
|
Assessment Methods and Assessment Criteria |
|
Semester/Year Assessments |
Number |
Contribution Percentage |
|
Mid-term Exams (Written, Oral, etc.) |
1 |
50 |
|
Homeworks/Projects/Others |
3 |
50 |
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Total |
100 |
|
Rate of Semester/Year Assessments to Success |
40 |
| |
|
Final Assessments
|
100 |
|
Rate of Final Assessments to Success
|
60 |
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Total |
100 |
|
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Understands basic terms of business, comprehends strategical, tactical and operational aspects and local, national, international and global aspects of business management. |
4 |
|
2 |
Has sufficient knowledge and conscious about issues which interest society such as job security, worker health, social security rights, quality control and management and protection of natural and cultural environment. |
3 |
|
3 |
Comprehends, explains and applies planning, organization, execution, coordination and control management of accommodation enterprises. |
4 |
|
4 |
Has the skill of nominal and statistical research and thinking skill, predicts results of decisions to be taken and makes correct estimations, considers cause-effect relationship, has the skill of analytical thinking and develops strategical approach. |
0 |
|
5 |
Is open to innovation and change, enterprising, has the behavior of life long learning, thinks analytically, uses modern methods and technologies of business primarily information technologies. |
0 |
|
6 |
Has basic computer using knowledge and knowledge about information systems used in hotel management and has the skill of using these softwares. |
0 |
|
7 |
Has quality conscious, executes and completes qualified works and makes and manages activities for the improvement of employees under his/her responsibility. |
5 |
|
8 |
Creates solution and takes responsibility in unpredictable and complex situations about hotel management, travel management and other touristic managements. |
4 |
|
9 |
Thinks critically, creates alternative solutions and obtains information from different resources and makes analyzes; has the capability of considering social, scientific and ethical values about announcement and interpretation of results. |
5 |
|
10 |
Comprehends legal, social and moral responsibilites of business life and perceives social transformation. |
3 |
|
11 |
Has the capability of verbal and written communication in Turkish, speaks correctly and effectively, conveys information and thoughts in a way that others can understand, has the skill of interpretation and criticism, has high persuasiveness. |
5 |
|
12 |
Is prone to teamwork, has leadership skills and skill of communicating with experts in other fields and specializes in specific field of a tourism enterprise and also has sufficient knowledge about other departments. |
5 |
|
13 |
Evaluates concepts, ideas and data in tourism management with scientific methods, determines and analyzes complex problems and subjects, develops suggestions. |
3 |
|
14 |
Understands socio-economic structure of tourism and within this scope its importance for the country and designs skills about investment of a new enterprise to be founded in otherfields of tourism and service sector. |
0 |
|
15 |
Knows sectoral conditions to cope with continuous fluctuation depending on flexible demands in a tourist facility and has the knowledge to use and evaluate tools which would analyze a tourism management together with its internal and external environment. |
0 |
|
16 |
Additional to vocational development, through his/her interest and traits, in scientific, social, cultural and artistic areas, contuniously develops himself/herself by determining his/her learning needs. |
5 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
|
Class Time (Exam weeks are excluded) |
14 |
2 |
28 |
|
Out of Class Study (Preliminary Work, Practice) |
14 |
1 |
14 |
| Assesment Related Works |
|
Homeworks, Projects, Others |
3 |
10 |
30 |
|
Mid-term Exams (Written, Oral, etc.) |
1 |
10 |
10 |
|
Final Exam |
1 |
10 |
10 |
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Total Workload: | 92 |
| Total Workload / 25 (h): | 3.68 |
| ECTS Credit: | 4 |
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