DEGREE PROGRAMS  Associate's Degree (Short Cycle)  Bachelor’s Degree (First Cycle)  Master’s Degree (Second Cycle)

Course Description Course Name : Packaging Design Course Code : GRA409 Course Type : Compulsory Level of Course : First Cycle Year of Study : 4 Course Semester : Fall (16 Weeks) ECTS : 4 Name of Lecturer(s) : Learning Outcomes of the Course : Students learn to use different packaging materials. Students learn how to overlap design and material knowledge. Students learn how to relate brand and package. Analyzing consumer trends, learn to develop the right marketing strategy by designing the right package Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : none Aim(s) of Course : Packaging is a marketing object to meet the product with consumer, to protect the right storage conditions and provides the sale. A good packaging provides good brand presentation/promotion. Also, it´s a good way of advertising. In this course; material information for the design of packaging, industrial production techniques, brand-audience relationship, packaging and processing issues related to marketing strategies, effective and functional packaging designs intended to make the student. Course Contents : • Brand awareness and effects of package. • Selecting the coreect material • Proper design and marketing strategies • Packaging-consumer relationship Language of Instruction : Turkish Work Place : Fine Arts Faculty of Cukurova University, Graphic Design Department   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Giving breef about lesson and syllabus. Informing about the sources. Review of the sample works Lecture 2 Brand awareness Illustration sketches Lecture, Brain Storming, Discussion 3 Effects of packaging to brand awareness, Packaging and marketing techniques Illustration sketches Brain Storming, Evaluation, Discussion 4 Choice of packaging material for the product. Illustration sketches Brain Storming, Evaluation, Discussion 5 Industrial production techniques and material information Illustration sketches Drawing, Critics, Discussion 6 Packaging design suitable for storage conditions Design works Drawing, Critics, Discussion 7 Packaging and concept Design works Drawing, Critics, Discussion 8 Midterm: Deadline for the 1st project Preparetion for the Presentation Presentation of the Project 9 Package Design for General Product Design sketches Drawing, Evaluation, Discussion 10 Sketches for Package Design Design works Critics, Discussion 11 Design Process Design works Drawing, Critics, Discussion 12 Design Process Design works Drawing, Critics, Discussion 13 Design Process at digital platform Design works Drawing, Critics, Discussion 14 Design Process at digital platform Design works Drawing, Critics, Discussion 15 Preparation for the print and the evaluation Design Works, Preparetions Design Process, Discussion 16/17 Final Exam: Deadline for the 2nd project Preparetion for the Presentation Presentation of the Project   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Klimchuck, M.R., Krasovec, S.A. (2006). Packaging Design: Successful Product Branding from Concept to Shelf. New Jersey: John Wiley & Sons Inc. Hampshire, M., Stephenson, K. (2007). Packaging: DemoGraphics : Design Successful Packaging for Specific Customer Groups. Rockport Publishers. Armstrong, H. (t.y. ). Grafik Tasarım. İstanbul: Espas Sanat Kuram Yayınları Twemlow, A. (2008). Grafik Tasarım ne içindir?. İstanbul: Yem Yayın. Uçar, T.F. (2004). Görsel İletişim ve Grafik Tasarım. İstanbul: İnkılap Kitabevi. Harris, P., Ambrose, G. (2009). The Fundamentals of Graphic Design. AVA Publishing. Teker, U. (2009). Grafik Tasarım ve Reklam. İstanbul: Yorum Sanat Yayınevi. Required Course Material(s)   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 4 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Recognition of the basic elements and principles of art and design. 2 2 Recognition of national/international artistic and cultural elements which can effect Graphic design practices. 4 3 Following and using the current applications, innovations and technological devolopments in line with the visual communication world. 4 4 Identification of communication methods, communication elements and mass communication media 4 5 Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems. 4 6 Using the information of ther field with the practices of other diciplines. 3 7 Being competent in at least one foreign language to be able to understand and communicate in the field. 2 8 Using different materials, paints and technological tools in the process of design. 2 9 Using research methods, techniques and dialectic to make access to information. 4 10 Operating information and communication technologies effectively, both in learning process and design process. 3 11 Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. 3 12 Ability to work effectively and take responsibility during individual or group work. 3 13 Using time efficiently with planned, careful and disciplined work. 5 14 Ability to read, understand and interpret his/her acquirements with a critical perspective. 1 15 Having the self-confidence and ability of communicating, written, orally and visually. 1 16 Establishing effective communication with his/her colleagues, employers and persons he/she works with. 3 17 Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. 3 18 Being aware of the role and importance of graphic design in social life. 4 19 Taking responsibility in the use of correct language when designing. 4 20 Creating designs that serve its purpose, communicates successfully and reaches the target audience. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 4 56     Out of Class Study (Preliminary Work, Practice) 5 5 25 Assesment Related Works     Homeworks, Projects, Others 4 6 24     Mid-term Exams (Written, Oral, etc.) 1 1 1     Final Exam 1 1 1 Total Workload: 107 Total Workload / 25 (h): 4.28 ECTS Credit: 4