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| Course Description |
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| Course Name |
: |
Advertising Graphic |
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| Course Code |
: |
GRA311 |
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| Course Type |
: |
Compulsory |
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| Level of Course |
: |
First Cycle |
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| Year of Study |
: |
3 |
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| Course Semester |
: |
Fall (16 Weeks) |
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| ECTS |
: |
5 |
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| Name of Lecturer(s) |
: |
|
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| Learning Outcomes of the Course |
: |
To learn how to work in a creative team
Knowledge acquisition and use of research methods.
Be able to practice the knowledge gained in the design and research methods to use to obtain the dialectical relationship.
Using the Graphic design principles and methods to create a product.
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| Mode of Delivery |
: |
Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
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| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
: |
Introduction to the basic concepts of advertising, advertising discipline, with research and campaign planning and implementation of creative thinking. |
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| Course Contents |
: |
Definition and types of advertising and provide information about product and service introductions, advertising campaigns, analyzing creative advertising campaigns and the attitudes of designers. |
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| Language of Instruction |
: |
Turkish |
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| Work Place |
: |
Graphic Design Studios in Faculty of Fine Arts, Cukurova University |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
|
1 |
Meeting and giving information about the course content |
Sample design review |
Lecturing |
|
2 |
The notion and importance of Advertisement |
Research |
Lecture, Brain Storming |
|
3 |
Advertising: definition, types, purpose |
Research |
Lecture, Brain Storming |
|
4 |
Advertising Media |
Research |
Lecture, Brain Storming |
|
5 |
Generating working groups as the logic of agency teams. Groups will start their preparations for the advertising campaigns, according to the information described in creative brief. |
Research |
Practicing, Evaluation, Brain Storming, Discussion |
|
6 |
Groups will make brainstorming and researches on the advertising campaign. They will generate idea sketches by using the methods of creativity through sample case-studies |
Research |
Practicing, Evaluation, Brain Storming, Discussion |
|
7 |
Reviews of the sample design cases, taking out some creation tips of them |
Research |
Practicing, Evaluation, Brain Storming, Discussion |
|
8 |
Midterm |
Reading the source |
Written Exam |
|
9 |
Project 1 -Sketching studies for sellected desing products throug their advertising campaigns. |
Research |
Lecture, Brain Storming |
|
10 |
Project 1 -Sketching studies for sellected desing products throug their advertising campaigns. |
Design works |
Practicing, Evaluation, Brain Storming, Discussion |
|
11 |
Project 1 – Design process through the sketches |
Design works |
Practicing, Evaluation, Brain Storming, Discussion |
|
12 |
Project 1 – Design process through the sketches |
Design works |
Practicing, Evaluation, Brain Storming, Discussion |
|
13 |
Project 2 – Making researches and generating idea sketches for another advertising product |
Sketching |
Practicing, Evaluation, Brain Storming, Discussion |
|
14 |
Project 2 – Design process through the sketches |
Design works |
Practicing, Evaluation, Brain Storming, Discussion |
|
15 |
Project 2 – Design process through the sketches |
Design works |
Practicing, Evaluation, Brain Storming, Discussion |
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16/17 |
Final Exam: Presentation of design projects |
Preparetion for the presentation |
Presentation |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Grafik Tasarımda Üretim Teknikleri? , Emre BECER
Görsel iletişim ve Grafik tasarım.E. Becer
Teknik çizim ve Perspektif H.Kılıçkan,
Archive Magazine, Fotoshop Magazin, Grafik Tasarım, Etiket dergileri.
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| |
| Required Course Material(s) | |
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
|
Mid-term Exams (Written, Oral, etc.) |
1 |
60 |
|
Homeworks/Projects/Others |
4 |
40 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
| |
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Final Assessments
|
100 |
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Rate of Final Assessments to Success
|
60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Recognition of the basic elements and principles of art and design. |
2 |
|
2 |
Recognition of national/international artistic and cultural elements which can effect Graphic design practices. |
4 |
|
3 |
Following and using the current applications, innovations and technological devolopments in line with the visual communication world. |
4 |
|
4 |
Identification of communication methods, communication elements and mass communication media |
4 |
|
5 |
Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems. |
4 |
|
6 |
Using the information of ther field with the practices of other diciplines. |
3 |
|
7 |
Being competent in at least one foreign language to be able to understand and communicate in the field. |
2 |
|
8 |
Using different materials, paints and technological tools in the process of design. |
2 |
|
9 |
Using research methods, techniques and dialectic to make access to information. |
4 |
|
10 |
Operating information and communication technologies effectively, both in learning process and design process. |
3 |
|
11 |
Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. |
3 |
|
12 |
Ability to work effectively and take responsibility during individual or group work. |
3 |
|
13 |
Using time efficiently with planned, careful and disciplined work. |
5 |
|
14 |
Ability to read, understand and interpret his/her acquirements with a critical perspective. |
1 |
|
15 |
Having the self-confidence and ability of communicating, written, orally and visually. |
1 |
|
16 |
Establishing effective communication with his/her colleagues, employers and persons he/she works with. |
3 |
|
17 |
Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. |
3 |
|
18 |
Being aware of the role and importance of graphic design in social life. |
4 |
|
19 |
Taking responsibility in the use of correct language when designing. |
4 |
|
20 |
Creating designs that serve its purpose, communicates successfully and reaches the target audience. |
5 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
|
Class Time (Exam weeks are excluded) |
14 |
4 |
56 |
|
Out of Class Study (Preliminary Work, Practice) |
4 |
6 |
24 |
| Assesment Related Works |
|
Homeworks, Projects, Others |
4 |
9 |
36 |
|
Mid-term Exams (Written, Oral, etc.) |
1 |
1 |
1 |
|
Final Exam |
1 |
1 |
1 |
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Total Workload: | 118 |
| Total Workload / 25 (h): | 4.72 |
| ECTS Credit: | 5 |
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