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  Course Description
Course Name : Typography 2

Course Code : GRA216

Course Type : Compulsory

Level of Course : First Cycle

Year of Study : 2

Course Semester : Spring (16 Weeks)

ECTS : 4

Name of Lecturer(s) :

Learning Outcomes of the Course : Recognize letters styles with typographic expression
Create his/her typographic designs According to the characteristics of letters
Can select the text styles for the purposes of the design.
Can create typographic designs for every field of graphic design
Can offer unique and creative typographic approaches by following technological advances.

Mode of Delivery : Face-to-Face

Prerequisites and Co-Prerequisites : None

Recommended Optional Programme Components : None

Aim(s) of Course : it has been purposed with this course, to introduce typography which is one of the main elements of visual communication, by the letter forms, styles, characteristics of font families.

Course Contents : Fundamentals and principles of typography, tools and techniques will be introduced through practical projects.

Language of Instruction : Turkish

Work Place : Graphic Design Studios in Faculty of Fine Arts, Cukurova University


  Course Outline /Schedule (Weekly) Planned Learning Activities
Week Subject Student's Preliminary Work Learning Activities and Teaching Methods
1 Giving information about the aim of the course and the grading system. research Lecture
2 Project - 1 Typographic logo and logotype design for the identity of a city, for example the review. research Lecture
3 Project - 1 Evaluation of the sketches for the design of typographic logo and logotype. Sketch Works Implementation, Evaluation and Discussion
4 Project - 1 Implementation of the work done in digital media Design Studies Implementation, Evaluation and Discussion
5 Project - 1 Implementation of the work done in digital media Design Studies Implementation, Evaluation and Discussion
6 Project - 1 finalization and exhibition Design Studies Implementation, Evaluation and Discussion
7 Project - 2 Launch of event for the identity of the selected city posters, brochures, billboards and press advertisements announcement of typographic design of both products Design Studies Implementation, Evaluation and Discussion
8 Mid-term exam Preparation Presentation Drawings Project Delivery and Presentation
9 Project - 2 Evaluation of the sketches for the design of typographic announcement. Design Studies Implementation, Evaluation and Discussion
10 Project - 2 The announcement of the studies for the design of typographic be digital medium. Design Studies Implementation, Evaluation and Discussion
11 Project - 3 City ID for the rhythm, stain, balance, composition, color values ??were made ??considering a press typographic visual use. Design Studies Implementation, Evaluation and Discussion
12 Project - 3 sketch work for Press ad Sketch Works Implementation, Evaluation and Discussion
13 Project - 3 Press the implementation of ad in digital media for the sketch works. Design Studies Implementation, Evaluation and Discussion
14 Project - 3 Press the implementation of ad in digital media for the sketch works. Design Studies Implementation, Evaluation and Discussion
15 Project - 3 finalization Design Studies Implementation, Evaluation and Discussion
16/17 Final Exam Preparation Presentation Drawings Project Delivery and Presentation


  Required Course Resources
Resource Type Resource Name
Recommended Course Material(s)  - CARTER, R., Day, B., Meggs, P. Typographic Design: Form and Communication - BECER, E. (2007), Modern Sanat ve Yeni Tipografi, Ankara: Dost Kitabevi Yayınları - AMBROS, G. and HARRİS, P., Tipografinin Temelleri, Literatür Yayınları - AMBROS, G. and HARRİS, P., Görsel Tipografi Sözlüğü, Literatür Yayınları - SARIKAVAK, N. K., Tipografinin Temelleri, Doruk Yayınları - SARIKAVAK, N. K., Sayısal Tipografi: Batı’da ve Ülkemizde Sayısal Harf/Font Tasarımcıları, Başkent Üniversitesi Yayınları
Required Course Material(s)


  Assessment Methods and Assessment Criteria
Semester/Year Assessments Number Contribution Percentage
    Mid-term Exams (Written, Oral, etc.) 1 60
    Homeworks/Projects/Others 3 40
Total 100
Rate of Semester/Year Assessments to Success 40
 
Final Assessments 100
Rate of Final Assessments to Success 60
Total 100

  Contribution of the Course to Key Learning Outcomes
# Key Learning Outcome Contribution*
1 Recognition of the basic elements and principles of art and design. 2
2 Recognition of national/international artistic and cultural elements which can effect Graphic design practices. 4
3 Following and using the current applications, innovations and technological devolopments in line with the visual communication world. 4
4 Identification of communication methods, communication elements and mass communication media 4
5 Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems. 4
6 Using the information of ther field with the practices of other diciplines. 3
7 Being competent in at least one foreign language to be able to understand and communicate in the field. 2
8 Using different materials, paints and technological tools in the process of design. 2
9 Using research methods, techniques and dialectic to make access to information. 4
10 Operating information and communication technologies effectively, both in learning process and design process. 3
11 Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. 3
12 Ability to work effectively and take responsibility during individual or group work. 3
13 Using time efficiently with planned, careful and disciplined work. 5
14 Ability to read, understand and interpret his/her acquirements with a critical perspective. 1
15 Having the self-confidence and ability of communicating, written, orally and visually. 1
16 Establishing effective communication with his/her colleagues, employers and persons he/she works with. 3
17 Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. 3
18 Being aware of the role and importance of graphic design in social life. 4
19 Taking responsibility in the use of correct language when designing. 4
20 Creating designs that serve its purpose, communicates successfully and reaches the target audience. 5
* Contribution levels are between 0 (not) and 5 (maximum).

  Student Workload - ECTS
Works Number Time (Hour) Total Workload (Hour)
Course Related Works
    Class Time (Exam weeks are excluded) 14 4 56
    Out of Class Study (Preliminary Work, Practice) 3 6 18
Assesment Related Works
    Homeworks, Projects, Others 3 8 24
    Mid-term Exams (Written, Oral, etc.) 1 1 1
    Final Exam 1 1 1
Total Workload: 100
Total Workload / 25 (h): 4
ECTS Credit: 4