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Course Description Course Name : Introduction To Business Management 2 Course Code : EAS104 Course Type : Compulsory Level of Course : First Cycle Year of Study : 1 Course Semester : Spring (16 Weeks) ECTS : 4 Name of Lecturer(s) : Prof.Dr. HÜSEYİN ÖZGEN Prof.Dr. AZMİ YALÇIN Asst.Prof.Dr. BAHATTİN KARADEMİR Learning Outcomes of the Course : Explains marketing, strategic marketing and marketing research concepts Explains product, product types, product life cycle and pricing Defines distribution and promotion concepts Explains accounting concept and equation Explains financial management concepts and using rates, break-even points and leverage analysis Explains money and banking systems Defines capital markets, stocks and bonds concepts Explains risk management, insurance and public relations concepts Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : This course aims to introduce basic concepts related to the business functions to students Course Contents : Marketing management, Product and Pricing, Distribution, Promotion, Accounting, Financial Management, Money and Banking, Capital Markets, Risk management and Public relations, Information systems and Decision making technics Language of Instruction : Turkish Work Place : The Course will be implemented in classroom where is decided by deanship.   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Marketing management Temel İşletmecilik Bilgisi (p. 249-262) Power point slayts´ll be used to tell the lecture by the professor. 2 Marketing management Temel İşletmecilik Bilgisi (p. 262-286) Power point slayts´ll be used to tell the lecture by the professor. 3 Product and Pricing Temel İşletmecilik Bilgisi (p. 287-296) Power point slayts´ll be used to tell the lecture by the professor. 4 Product and Pricing Temel İşletmecilik Bilgisi (p. 296-310) Power point slayts´ll be used to tell the lecture by the professor. 5 Distribution Temel İşletmecilik Bilgisi (p. 311-322) Power point slayts´ll be used to tell the lecture by the professor. 6 Promotion Temel İşletmecilik Bilgisi (p. 323-344) Power point slayts´ll be used to tell the lecture by the professor. 7 Accounting Temel İşletmecilik Bilgisi (p. 345-360) Power point slayts´ll be used to tell the lecture by the professor. 8 Midterm exam Studying for exam Multiple choice exam 9 Financial management Temel İşletmecilik Bilgisi (p. 361-377) Power point slayts´ll be used to tell the lecture by the professor. 10 Financial management Temel İşletmecilik Bilgisi (p. 377-396) Power point slayts´ll be used to tell the lecture by the professor. 11 Money and Banking Temel İşletmecilik Bilgisi (p. 397-414) Power point slayts´ll be used to tell the lecture by the professor. 12 Capital Markets Temel İşletmecilik Bilgisi (p. 398-415) Power point slayts´ll be used to tell the lecture by the professor. 13 Risk management and Public Relations Temel İşletmecilik Bilgisi (p. 429-446) Power point slayts´ll be used to tell the lecture by the professor. 14 Information systems and Decision making technics Temel İşletmecilik Bilgisi (p. 457-486) Power point slayts´ll be used to tell the lecture by the professor. 15 Projects presentations Preparings of projects Projects presentations 16/17 Final exam Studying for exam Multiple choice exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Özgen, H. ve Yalçın, A. 2011 "Temel İşletmecilik Bilgisi" Nobel Kitabevi, Ankara Required Course Material(s)   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Models problems with Mathematics, Statistics, and Econometrics 1 2 Explains Econometric concepts 1 3 Estimates the model consistently and analyzes & interprets its results 1 4 Acquires basic Mathematics, Statistics and Operation Research concepts 1 5 Equipped with the foundations of Economics, and develops Economic models 1 6 Describes the necessary concepts of Business 5 7 Acquires the ability to analyze, benchmark, evaluate and interpret at conceptual levels to develop solutions to problems 1 8 Collects, edits, and analyzes data 2 9 Uses a package program of Econometrics, Statistics, and Operation Research 0 10 Effectively works, take responsibility, and the leadership individually or as a member of a team 5 11 Awareness towards life-long learning and follow-up of the new information and knowledge in the field of study 5 12 Develops the ability of using different resources in the form of academic rules, synthesis the information gathered, and effective presentation in an area which has not been studied 4 13 Uses Turkish and at least one other foreign language, academically and in the business context 3 14 Good understanding, interpretation, efficient written and oral expression of the people involved 4 15 Questions traditional approaches and their implementation while developing alternative study programs when required 4 16 Recognizes and implements social, scientific, and professional ethic values 5 17 Follows actuality, and interprets the data about economic and social events 5 18 Improves himself/herself constantly by defining educational requirements considering interests and talents in scientific, cultural, art and social fields besides career development 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 3 42 Assesment Related Works     Homeworks, Projects, Others 1 10 10     Mid-term Exams (Written, Oral, etc.) 1 1 1     Final Exam 1 1 1 Total Workload: 96 Total Workload / 25 (h): 3.84 ECTS Credit: 4