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| Course Description |
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| Course Name |
: |
Introduction To Business Management 2 |
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| Course Code |
: |
EAS104 |
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| Course Type |
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Compulsory |
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| Level of Course |
: |
First Cycle |
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| Year of Study |
: |
1 |
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| Course Semester |
: |
Spring (16 Weeks) |
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| ECTS |
: |
4 |
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| Name of Lecturer(s) |
: |
Prof.Dr. HÜSEYİN ÖZGEN
Prof.Dr. AZMİ YALÇIN
Assoc.Prof.Dr. KEMAL CAN KILIÇ
Asst.Prof.Dr. BAHATTİN KARADEMİR
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| Learning Outcomes of the Course |
: |
Explain marketing, strategic marketing and marketing research
Explain product, prodcut types, prodcut life cycle and pricing
Define concepts of Distribution and promotion
Explain accounting concept and basic accounting equation
Explain concepts of financial management and use basic financial ratios
Explain money and banking systems
Define concepts of capital markets, stocks and bonds
Define concepts of risk management, insurance and public relations
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| Mode of Delivery |
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Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
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| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
: |
This course aims to provide basic concepts of business functions to students |
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| Course Contents |
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Marketing Management, Product and Pricing, Distribution, Promotion, Accounting, Financial Management, Money and Banking, Capital Markets, Risk Management, Public Relations, Information Systems, Decision Technics |
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| Language of Instruction |
: |
Turkish |
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| Work Place |
: |
The Course will be implemented in classroom where is decided by deanship.
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
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1 |
Marketing Management |
Temel İşletmecilik Bilgisi Kitabı (p. 249-262) |
Power point slayts´ll be used to tell the lecture by the professor. |
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2 |
Marketing Management |
Temel İşletmecilik Bilgisi Kitabı (p. 262-286) |
Power point slayts´ll be used to tell the lecture by the professor. |
|
3 |
Product and Pricing |
Temel İşletmecilik Bilgisi Kitabı (p. 287-296) |
Power point slayts´ll be used to tell the lecture by the professor. |
|
4 |
Product and Pricing |
Temel İşletmecilik Bilgisi Kitabı (p. 296-310) |
Power point slayts´ll be used to tell the lecture by the professor. |
|
5 |
Distribution |
Temel İşletmecilik Bilgisi Kitabı (p. 311-322) |
Power point slayts´ll be used to tell the lecture by the professor. |
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6 |
Promotion |
Temel İşletmecilik Bilgisi Kitabı (p. 323-344) |
Power point slayts´ll be used to tell the lecture by the professor. |
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7 |
Accounting |
Temel İşletmecilik Bilgisi Kitabı (p. 345-360) |
Power point slayts´ll be used to tell the lecture by the professor. |
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8 |
Mid-term Exam |
Studying for exam |
Multiple choice questions |
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9 |
Financial Management |
Temel İşletmecilik Bilgisi Kitabı (p. 361-377) |
Power point slayts´ll be used to tell the lecture by the professor. |
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10 |
Financial Management |
Temel İşletmecilik Bilgisi Kitabı (p. 377-396) |
Power point slayts´ll be used to tell the lecture by the professor. |
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11 |
Money and Banking |
Temel İşletmecilik Bilgisi Kitabı (p. 397-414) |
Power point slayts´ll be used to tell the lecture by the professor. |
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12 |
Capital Markets |
Temel İşletmecilik Bilgisi Kitabı (p. 398-415) |
Power point slayts´ll be used to tell the lecture by the professor. |
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13 |
Risk Management and Public Relations |
Temel İşletmecilik Bilgisi Kitabı (s. 429-446) |
Power point slayts´ll be used to tell the lecture by the professor. |
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14 |
Information Systems and Decision Technics |
Temel İşletmecilik Bilgisi Kitabı (p. 457-486) |
Power point slayts´ll be used to tell the lecture by the professor. |
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15 |
Projects presentations |
Preparings of projects |
Projects presentations |
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16/17 |
Final Exam |
Studying for exam |
Multiple choice exam |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Özgen, H. ve Yalçın, A. 2011" Temel İşletmecilik Bilgisi ", Nobel Kitabevi, Ankara
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| Required Course Material(s) | |
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
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Mid-term Exams (Written, Oral, etc.) |
1 |
60 |
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Homeworks/Projects/Others |
1 |
40 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
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Final Assessments
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100 |
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Rate of Final Assessments to Success
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60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
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1 |
Use the basic enterprise resource planning (ERP) softwares |
3 |
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2 |
List and define the concepts of business management, and explain their relations to each other |
4 |
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3 |
List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. |
2 |
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4 |
List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. |
3 |
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5 |
Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. |
2 |
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6 |
Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. |
3 |
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7 |
Determine appropriate methods to solve business problems |
4 |
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8 |
Evaluate the results that are obtained from applications of business management methods |
4 |
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9 |
Use the basic numerical and statistical softwares |
2 |
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10 |
Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning |
5 |
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11 |
Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. |
5 |
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12 |
Use Turkish and at least one foreign language in accordance with the requirements in academic and business context |
3 |
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13 |
Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format |
4 |
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14 |
Question traditional approaches, methods and implementations; develop and implement alternative methods when required |
3 |
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15 |
Recognize and apply social, scientific and professional ethical values. |
4 |
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16 |
Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives |
5 |
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17 |
Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses |
5 |
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18 |
Take initiative individually or/and as a member of a team, lead and work effectively |
4 |
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19 |
As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. |
0 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
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Class Time (Exam weeks are excluded) |
14 |
3 |
42 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
4 |
56 |
| Assesment Related Works |
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Homeworks, Projects, Others |
1 |
1 |
1 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
1 |
1 |
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Final Exam |
1 |
1 |
1 |
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Total Workload: | 101 |
| Total Workload / 25 (h): | 4.04 |
| ECTS Credit: | 4 |
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