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| Course Description |
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| Course Name |
: |
Introduction To Business Management 2 |
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| Course Code |
: |
EAS104 |
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| Course Type |
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Compulsory |
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| Level of Course |
: |
First Cycle |
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| Year of Study |
: |
1 |
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| Course Semester |
: |
Spring (16 Weeks) |
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| ECTS |
: |
4 |
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| Name of Lecturer(s) |
: |
Prof.Dr. HÜSEYİN ÖZGEN
Prof.Dr. AZMİ YALÇIN
Asst.Prof.Dr. BAHATTİN KARADEMİR
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| Learning Outcomes of the Course |
: |
Explain marketing, strategic marketing and marketing research.
Explain product, prodcut types, prodcut life cycle and pricing.
Define concepts of Distribution and promotion.
Explain accounting concept and basic accounting equation.
Explain concepts of financial management and use basic financial ratios.
Explain money and banking systems.
Define concepts of capital markets, stocks and bonds.
Define concepts of risk management, insurance and public relations.
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| Mode of Delivery |
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Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
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| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
: |
This course aims to provide basic concepts of business functions to students. |
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| Course Contents |
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Marketing Management, Product and Pricing, Distribution, Promotion, Accounting, Financial Management, Money and Banking, Capital Markets, Risk Management, Public Relations, Information Systems, Decision Technics. |
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| Language of Instruction |
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Turkish |
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| Work Place |
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Classroom |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
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1 |
Marketing Management |
Temel İşletmecilik Bilgisi Kitabı (p. 249-262) |
Power point slayts´ll be used to tell the lecture by the professor. |
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2 |
Marketing Management |
Temel İşletmecilik Bilgisi Kitabı (p. 262-286) |
Power point slayts´ll be used to tell the lecture by the professor. |
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3 |
Product and Pricing |
Temel İşletmecilik Bilgisi Kitabı (p. 287-296) |
Power point slayts´ll be used to tell the lecture by the professor. |
|
4 |
Product and Pricing |
Temel İşletmecilik Bilgisi Kitabı (p. 296-310) |
Power point slayts´ll be used to tell the lecture by the professor. |
|
5 |
Distribution |
Temel İşletmecilik Bilgisi Kitabı (p. 311-322) |
Power point slayts´ll be used to tell the lecture by the professor. |
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6 |
Promotion |
Temel İşletmecilik Bilgisi Kitabı (p. 323-344) |
Power point slayts´ll be used to tell the lecture by the professor. |
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7 |
Accounting |
Temel İşletmecilik Bilgisi Kitabı (p. 345-360) |
Power point slayts´ll be used to tell the lecture by the professor. |
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8 |
Mid-term Exam |
Studying for exam |
Multiple choice exam |
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9 |
Financial Management |
Temel İşletmecilik Bilgisi Kitabı (p. 361-377) |
Power point slayts´ll be used to tell the lecture by the professor. |
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10 |
Financial Management |
Temel İşletmecilik Bilgisi Kitabı (p. 377-396) |
Power point slayts´ll be used to tell the lecture by the professor. |
|
11 |
Money and Banking |
Temel İşletmecilik Bilgisi Kitabı (p. 397-414) |
Power point slayts´ll be used to tell the lecture by the professor. |
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12 |
Capital Markets |
Temel İşletmecilik Bilgisi Kitabı (p. 398-415) |
Power point slayts´ll be used to tell the lecture by the professor. |
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13 |
Risk Management and Public Relations |
Temel İşletmecilik Bilgisi Kitabı (s. 429-446) |
Power point slayts´ll be used to tell the lecture by the professor. |
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14 |
Information Systems and Decision Technics |
Temel İşletmecilik Bilgisi Kitabı (p. 457-486) |
Power point slayts´ll be used to tell the lecture by the professor. |
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15 |
Projects presentations |
Preparings of projects |
Projects presentations |
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16/17 |
Final exam |
Studying for exam |
Multiple choice exam |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Özgen, H. ve Yalçın, A. 2011" Temel İşletmecilik Bilgisi ", Nobel Kitabevi, Ankara.
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| Required Course Material(s) | |
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
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Mid-term Exams (Written, Oral, etc.) |
1 |
60 |
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Homeworks/Projects/Others |
1 |
40 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
| |
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Final Assessments
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100 |
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Rate of Final Assessments to Success
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60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
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1 |
Develops skills of defining and analyzing the international, regional and national oriented issues, producing appropriate conflict-resolution techniques and negotiation skills. |
3 |
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2 |
Becomes skilful at following and interpreting different social areas in international and national levels and also applies the problem-solving oriented practices. |
3 |
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3 |
Uses Turkish, and at least one more foreign language, in accordance with the requirements of academic and work life. |
5 |
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4 |
Understands and interprets the feelings, thoughts and behaviors of related persons correctly; and expresses himself/herself in written and oral forms accurately. |
5 |
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5 |
Questions traditional approaches, practices and methods; and develops and applies new study methods if necessary. |
3 |
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6 |
Recognizes and implements social, scientific and professional ethical values. |
4 |
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7 |
Has the conceptual and theoretical competence to explain the phenomena in the disciplines of Political Science and International Relations. |
1 |
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8 |
Collects, reviews and analyzes the data obtained which necessary for modelling applications in the Social Science. |
0 |
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9 |
Improves his/herself constantly by defining educational requirements considering interests and talents in scientific, cultural, art and social fields besides career development. |
5 |
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10 |
Develops critical thinking skills. |
4 |
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11 |
In recognition of the need for lifelong learning, follows the latest developments in the field and improves himself/herself. |
4 |
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12 |
Individually and/or in a team, takes responsibility, leadership, and works effectively. |
4 |
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13 |
Identifies the international and national issues by methodologies used in the disciplines of Political Science and International Relations; chooses the appropriate analysis techniques across the issues and applies the appropriate empirical studies. |
1 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
|
Class Time (Exam weeks are excluded) |
14 |
3 |
42 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
4 |
56 |
| Assesment Related Works |
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Homeworks, Projects, Others |
1 |
5 |
5 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
1 |
1 |
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Final Exam |
1 |
1 |
1 |
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Total Workload: | 105 |
| Total Workload / 25 (h): | 4.2 |
| ECTS Credit: | 4 |
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