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| Course Description |
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| Course Name |
: |
Fashion and Ads |
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| Course Code |
: |
TTS312 |
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| Course Type |
: |
Optional |
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| Level of Course |
: |
First Cycle |
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| Year of Study |
: |
3 |
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| Course Semester |
: |
Spring (16 Weeks) |
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| ECTS |
: |
2 |
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| Name of Lecturer(s) |
: |
Assoc.Prof.Dr. NÜKET ELPEZE ERGEÇ
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| Learning Outcomes of the Course |
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Demonstrates an understanding of the economic,social and advertising aspects of fashion
Critiques the role of fashion and style in his/her self-presentation
Evaluates the relationship between advertising and fashion
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| Mode of Delivery |
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Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
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| Recommended Optional Programme Components |
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None |
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| Aim(s) of Course |
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Fashion has played an important role in forming and reflecting the popular culture. In various genres including music, films, fine arts, and advertising, fashion has been expanded its impact on individuals´ personal and social lives as a part of popular culture. In this course, the meanings and roles of fashion in the popular culture will be examined by surveying its relationship with other areas of popular culture. Diverse multimedia materials and discussions will help the students understand fashion and popular culture from multiple perspectives. |
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| Course Contents |
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Fashion is one of the major factors that affects the lifestyles and consumption decisions of people. The course will train students in advanced, comprehensive practical skills and techniques employed for specialized applications in fashion communication. The Programme emphasizes on intensive creative and managerial skills in applied advertising design along with communication. |
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| Language of Instruction |
: |
Turkish |
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| Work Place |
: |
Textile studio 5 |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
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1 |
Introduction to fashion, definition and origin - terms & definitions - reasons for change in fashion - |
reading |
lecture |
|
2 |
Modern Life and Fashion |
reading |
lecture |
|
3 |
fashion and Masses |
reading |
lecture |
|
4 |
introduction to advertising |
reading |
lecture |
|
5 |
relationship between consumption culture, fashion and ads |
reading |
lecture |
|
6 |
effects of fashion on our lives |
reading |
lecture |
|
7 |
Roland Barthes and the Rhetoric of Fashion |
reading |
lecture |
|
8 |
mid-term exam |
|
evaluation |
|
9 |
Fashion and Image-I |
reading |
lecture |
|
10 |
Fashion and Image-II |
reading |
lecture |
|
11 |
Fashion ads analysis |
reading |
lecture |
|
12 |
Fashion ads analysis II |
reading |
lecture |
|
13 |
Fashion, Communication, and Culture |
reading |
lecture |
|
14 |
Fashion and Society: Tensions and Revolutions |
reading |
lecture |
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15 |
Fashion and Society: Tensions and Revolutions |
reading |
lecture |
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16/17 |
Final exam |
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evaluation |
|
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Erving Goffman, The Presentation of Self in Everyday Life (1959)
Advertising Principles & Practice by William Wells, John Burnett, and Sandra Moriarty, 4th ed., Prentice-Hall, Upper Saddle River NJ, (1998)
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| |
| Required Course Material(s) | |
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
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Mid-term Exams (Written, Oral, etc.) |
1 |
100 |
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Homeworks/Projects/Others |
0 |
0 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
| |
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Final Assessments
|
100 |
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Rate of Final Assessments to Success
|
60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
To create contemporary and creative design ideas and solutions in texile design under social, cultural and economic constraints |
3 |
|
2 |
To be able to transform abstract and concrete concepts into creative ideas, innovative and original works. |
1 |
|
3 |
To have knowledge about research methods, artistic criticism and art history |
1 |
|
4 |
To be able to comprehend, interpret and form surface compositions with basic design elements and principles and to create genuine designs |
0 |
|
5 |
To be able to create original collections of weaving, printing and apparel design regarding to a theme and to be able to present them in creative ways. |
2 |
|
6 |
To be able to research, follow, and use current materials for textile design and create new material combinations |
0 |
|
7 |
To able to perceive, think and practice design surfaces in a multifacet way |
3 |
|
8 |
To have the ability of gathering, sharing and practising information about textile design and fashion in the context of social, artistic and ethical values |
5 |
|
9 |
To be able to design textiles on computer-aided design programmes, adapt to new media, and use information and comunication technologies. |
0 |
|
10 |
To be able to use different methods and techniques and create various color combinations for his/ her designs |
1 |
|
11 |
To be able to create two-dimensional surfaces and/or three-dimensional works using knowledge about textile art and design |
0 |
|
12 |
To be able to take part in teamwork of different disciplines, have the ability of analitical thinking, and solve design problems |
1 |
|
13 |
To be open-minded, confident, enthusiastic, energetic and be able to take risks in professional career. |
4 |
|
14 |
To be able to improve him/herself in scientific, social, cultural and sporty issues by internalizing life-long learning, |
4 |
|
15 |
To be able to evaluate and interpret knowledge and skills in textile design field from a critical perspective. |
0 |
|
16 |
To be able to use a foreign language efficiently in order to follow up-to-date information and communicate with colleagues |
0 |
|
17 |
To be able to share and present his/her ideas and design proposals through verbal and visual data with target group |
5 |
|
18 |
Being aware of national and international values about art and design |
5 |
|
19 |
To have aesthetic awareness |
0 |
|
20 |
To be able to evaluate industrial production of his/ her prototype design |
0 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
|
Class Time (Exam weeks are excluded) |
14 |
2 |
28 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
1 |
14 |
| Assesment Related Works |
|
Homeworks, Projects, Others |
0 |
0 |
0 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
2 |
2 |
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Final Exam |
1 |
2 |
2 |
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Total Workload: | 46 |
| Total Workload / 25 (h): | 1.84 |
| ECTS Credit: | 2 |
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