| Course Description |
|
| Course Name |
: |
Textile Marketing |
|
| Course Code |
: |
TTS408 |
|
| Course Type |
: |
Optional |
|
| Level of Course |
: |
First Cycle |
|
| Year of Study |
: |
4 |
|
| Course Semester |
: |
Spring (16 Weeks) |
|
| ECTS |
: |
4 |
|
| Name of Lecturer(s) |
: |
InstructorDr. DENİZ MÜFTÜOĞLU ZEREN
|
|
| Learning Outcomes of the Course |
: |
Develops marketing abilities and knowledge specifically in textile sector
|
|
| Mode of Delivery |
: |
Face-to-Face |
|
| Prerequisites and Co-Prerequisites |
: |
IN 101 English
|
|
| Recommended Optional Programme Components |
: |
None |
|
| Aim(s) of Course |
: |
To introduce marketing knowledge in textile sector, marketing jargon and concepts, marketing mix development, consumer behaviour and organizational behaviour knowledge |
|
| Course Contents |
: |
Teaching via powerpoint presentations, topic discussions, weekly assignments |
|
| Language of Instruction |
: |
Turkish |
|
| Work Place |
: |
Classroom |
|
| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
To create contemporary and creative design ideas and solutions in texile design under social, cultural and economic constraints |
5 |
|
2 |
To be able to transform abstract and concrete concepts into creative ideas, innovative and original works. |
0 |
|
3 |
To have knowledge about research methods, artistic criticism and art history |
5 |
|
4 |
To be able to comprehend, interpret and form surface compositions with basic design elements and principles and to create genuine designs |
0 |
|
5 |
To be able to create original collections of weaving, printing and apparel design regarding to a theme and to be able to present them in creative ways. |
0 |
|
6 |
To be able to research, follow, and use current materials for textile design and create new material combinations |
0 |
|
7 |
To able to perceive, think and practice design surfaces in a multifacet way |
0 |
|
8 |
To have the ability of gathering, sharing and practising information about textile design and fashion in the context of social, artistic and ethical values |
5 |
|
9 |
To be able to design textiles on computer-aided design programmes, adapt to new media, and use information and comunication technologies. |
0 |
|
10 |
To be able to use different methods and techniques and create various color combinations for his/ her designs |
0 |
|
11 |
To be able to create two-dimensional surfaces and/or three-dimensional works using knowledge about textile art and design |
0 |
|
12 |
To be able to take part in teamwork of different disciplines, have the ability of analitical thinking, and solve design problems |
5 |
|
13 |
To be open-minded, confident, enthusiastic, energetic and be able to take risks in professional career. |
5 |
|
14 |
To be able to improve him/herself in scientific, social, cultural and sporty issues by internalizing life-long learning, |
4 |
|
15 |
To be able to evaluate and interpret knowledge and skills in textile design field from a critical perspective. |
4 |
|
16 |
To be able to use a foreign language efficiently in order to follow up-to-date information and communicate with colleagues |
0 |
|
17 |
To be able to share and present his/her ideas and design proposals through verbal and visual data with target group |
5 |
|
18 |
Being aware of national and international values about art and design |
0 |
|
19 |
To have aesthetic awareness |
0 |
|
20 |
To be able to evaluate industrial production of his/ her prototype design |
4 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
|
|