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| Course Description |
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| Course Name |
: |
Marketing |
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| Course Code |
: |
MG 315 |
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| Course Type |
: |
Optional |
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| Level of Course |
: |
First Cycle |
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| Year of Study |
: |
3 |
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| Course Semester |
: |
Fall (16 Weeks) |
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| ECTS |
: |
4 |
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| Name of Lecturer(s) |
: |
Asst.Prof.Dr. M.A.BURAK NAKIBOĞLU
Res.Asst. HATİCE DOĞAN SÜDAŞ
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| Learning Outcomes of the Course |
: |
Determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan.
Learn the fundamentals of marketing research.
Learn the factors that affect consumer behavior, decision mechanisms and buying decisions.
Find out specifications of industrial markets and industrial buying behavior.
Have knowledge about fundamentals and steps of effective market segmentation.
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| Mode of Delivery |
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Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
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| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
: |
The aim of this course is to develop students´ knowledge and abilities about marketing and guide them for making right decisions by evaluating faced marketing opportunities and problems. |
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| Course Contents |
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This course consists of the subjects of definition and scope of marketing, marketing environment, consumer bahavior and buying decision, industrial markets, market targeting and segmentation, product, price, distribution and promotion. |
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| Language of Instruction |
: |
Turkish |
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| Work Place |
: |
Classroom |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
|
1 |
The Definition and Evolution of Marketing |
Reading related chapters |
Lecture and discussions |
|
2 |
Strategic Marketing |
Reading related chapters |
Lecture and discussions |
|
3 |
Marketing Environment |
Reading related chapters |
Lecture and discussions |
|
4 |
Marketing Research |
Reading related chapters |
Lecture and discussions |
|
5 |
Consumer Behavior |
Reading related chapters |
Lecture and discussions |
|
6 |
Industrial Markets and Buying |
Reading related chapters |
Lecture and discussions |
|
7 |
Market Targeting and Segmentation |
Reading related chapters |
Lecture and discussions |
|
8 |
Mid-term Exam |
Studying for exam |
Written Exam |
|
9 |
Product |
Reading related chapters |
Lecture and discussions |
|
10 |
Services Marketing And Non-profit Organizations Marketing |
Reading related chapters |
Lecture and discussions |
|
11 |
Marketing Channels and Distribution |
Reading related chapters |
Lecture and discussions |
|
12 |
Promotion |
Reading related chapters |
Lecture and discussions |
|
13 |
Pricing |
Reading related chapters |
Lecture and discussions |
|
14 |
Online Marketing |
Reading related chapters |
Lecture and discussions |
|
15 |
Global Marketing |
Reading related chapters |
Lecture and discussions |
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16/17 |
Final Exam |
Studying for exam |
Written Exam |
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|
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Pazarlamaya Çağdaş Yaklaşım, Prof.Dr. Serap ÇABUK, Yar.Doç.Dr. İsmail YAĞCI, Nobel Kitabevi, ADANA
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| |
| Required Course Material(s) |
-
|
|
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
|
Mid-term Exams (Written, Oral, etc.) |
1 |
100 |
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Homeworks/Projects/Others |
0 |
0 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
| |
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Final Assessments
|
100 |
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Rate of Final Assessments to Success
|
60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Explain the importance of demand and supply in economy science and the well-running conditions of the market economy |
3 |
|
2 |
Define the role of pricing within the event advantage of the market economy. |
3 |
|
3 |
Define the role of the state in economy, money and financial policies, the central bank and the structure of the market. |
2 |
|
4 |
Perceive the costs and benefits arising from the global economy |
4 |
|
5 |
Produce numerical and policy options when confronted with problems. |
4 |
|
6 |
Use quantitative and qualitative techniques of model building, decoding and interpretation. |
4 |
|
7 |
Use the theory of economics in the analysis of economic events. |
3 |
|
8 |
Use computer programs, do synthesis and present prepared data efficiently. |
4 |
|
9 |
Apply the methods of economic analysis. |
3 |
|
10 |
Analyze at conceptual level and acquires ability in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems |
4 |
|
11 |
Take responsibility individually and / or in a team, take leadership and work effectively. |
5 |
|
12 |
Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself.. |
5 |
|
13 |
Use of different sources about an unfamiliar field within academic principles, synthesize gained data and presents effectively. |
5 |
|
14 |
Use Turkish and at least one foreign language in accordance with the requirements of academic and work life. |
4 |
|
15 |
Understand and interpret related people´s feelings, thoughts, and behaviours correctly; expresse him-/herself accurately in written and oral language. |
4 |
|
16 |
Question traditional attitudes, applications and methods, develop and apply new methods when needed. |
4 |
|
17 |
Recognize and apply social, scientific and professional ethical values. |
4 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
|
Class Time (Exam weeks are excluded) |
14 |
3 |
42 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
2 |
28 |
| Assesment Related Works |
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Homeworks, Projects, Others |
0 |
0 |
0 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
10 |
10 |
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Final Exam |
1 |
10 |
10 |
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Total Workload: | 90 |
| Total Workload / 25 (h): | 3.6 |
| ECTS Credit: | 4 |
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