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Course Description Course Name : Advertising Course Code : MG43 708 Course Type : Compulsory Level of Course : Second Cycle Year of Study : 1 Course Semester : Spring (16 Weeks) ECTS : 5 Name of Lecturer(s) : InstructorDr. DENİZ MÜFTÜOĞLU ZEREN Learning Outcomes of the Course : Defines functions of advertisement in an organization Defines importance of advertisement for promotion mix. Plans advertisement campaigns. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to enable students to have experience about advertisement management and advertisement production by practising. Course Contents : This course consists of the subjects related to advertisement, advertisement tools, advertisement campaign process. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Definitions of Advertisement, History of Advertisement, Economic and Social Dimensions od Advertisement, Classification of Advertisement Reading related parts from required materials Lecture, examples 2 Advertising, Ad Agencies, Advertisers Kaynaklardaki ilgili bölümlerin okunması Lecture, examples 3 Printed Advertisements Kaynaklardaki ilgili bölümlerin okunması Lecture, examples 4 Electronic Advertisements Kaynaklardaki ilgili bölümlerin okunması Lecture, examples 5 Direct Mail, Sales Promotions, Opendoor Ad Tools Kaynaklardaki ilgili bölümlerin okunması Lecture, examples 6 The Concept of Campaign and The Importance of Creativity Kaynaklardaki ilgili bölümlerin okunması Lecture, examples 7 Production Process of Printed Ads Kaynaklardaki ilgili bölümlerin okunması Lecture, examples 8 Midterm Exam Preparation for exam Exam 9 Production Process of Electronic Ads Kaynaklardaki ilgili bölümlerin okunması Lecture, examples 10 Media Planning and Buying Kaynaklardaki ilgili bölümlerin okunması Lecture, examples 11 Evaluation of Ad Efficiency Kaynaklardaki ilgili bölümlerin okunması Lecture, examples 12 Advertisement Ethics and Regulations Kaynaklardaki ilgili bölümlerin okunması Lecture, examples 13 Presentations of Campaigns Preparation for presentation Presentations 14 Presentations of Campaigns Preparation for presentation Presentations 15 Presentations of Campaigns Preparation for presentation Presentations 16/17 Final Exam Studying for exam Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Reklamcılık, Temel Kavramlar, Prof.Dr.Muazzez Babacan, BETA Yayıncılık, 2008 Required Course Material(s)  Arens, F.William, 2002, Contemporary Advertising, International Ed., McGraw-Hill Pazarlama Estetiği, Bernd Schmitt, Alex Simonson,Sistem Yayıncılık,200 Kadınlar Ne ister?, Berenice Kanner, MediaCat yayınları   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Have the ability and the knowledge to plan, practise and control stages of marketing function. 4 2 Can understand marketing science as an interdisciplinary context and in a systematic way 4 3 Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. 4 4 Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. 0 5 Can determine the appropriate methods to solve the marketing problems faced by the company. 4 6 Can implement marketing management methods by following the fundamental steps. 5 7 Can develop the capabilities of using database and statistical programmes to support the decision-making process. 0 8 Can take responsibility as an individual and/or as part of a team, can lead and work effectively. 5 9 Follows the latest developments in the field of marketing and continiously updates himself in recognition of the need for lifelong learning. 5 10 Have the ability to benefit from different sources, synthesize the information obtained and present it effectively in the framework of academic rules. 3 11 Have the abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. 3 12 Have the ability to inquire into the traditional approaches, practices and methods and, if considered necessary, to develop and implement new ways of working. 5 13 Have the abiliity to research on the science of marketing to form the basis for the decision-making process. 0 14 Have the ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 2 28 Assesment Related Works     Homeworks, Projects, Others 1 15 15     Mid-term Exams (Written, Oral, etc.) 1 15 15     Final Exam 1 15 15 Total Workload: 115 Total Workload / 25 (h): 4.6 ECTS Credit: 5