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Course Description |
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Course Name |
: |
Meeting And Event Management |
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Course Code |
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KON408 |
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Course Type |
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Compulsory |
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Level of Course |
: |
First Cycle |
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Year of Study |
: |
4 |
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Course Semester |
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Spring (16 Weeks) |
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ECTS |
: |
5 |
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Name of Lecturer(s) |
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Instructor ZAFERBUZCU |
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Learning Outcomes of the Course |
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Knows the meeting´ types and meeting regulators, has the necessary knowledge about meeting planning , the meeting industry and marketing management Is able to comment on the meeting future Is able to obtain the perspective of the meeting organizer with application courses Understands the scope and importance of tourism in the Turkey and World
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Mode of Delivery |
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Face-to-Face |
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Prerequisites and Co-Prerequisites |
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None |
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Recommended Optional Programme Components |
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None |
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Aim(s) of Course |
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Conducting a realistic and feasible assignment that may contain all the details about the convention, conference, seminar, exhibition or other events after giving the students the necessary information about the content of the congress meeting and the tourism meeting
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Course Contents |
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Meeting Concepts, Types and Features of the meeting, the meeting and convention Regulators; Meeting Planning and Management; Behaviours of the meeting market; Marketing Activities Preparation for Meeting Market; Duties that are provided by the hotel establishment before, during and after the meeting, Protocol Information, Exhibition Organization |
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Language of Instruction |
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Turkish |
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Work Place |
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D-104, Applied hotel |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
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1 |
Congress Tourism in the Turkey and the World , Future of Meeting Industry |
web content, presentations, assignments, sample questions |
Lecture, Question and answer, discussion |
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2 |
Types and Features of the Meeting |
web content, presentations, assignments, sample questions |
Lecture, Question and answer, discussion |
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3 |
Meeting and Convention Regulators |
web content, presentations, assignments, sample questions |
Lecture, Question and answer, discussion |
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4 |
Meeting Planning and Management |
web content, presentations, assignments, sample questions |
Lecture, Question and Answer, Discussion, Case Study, Performance
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|
5 |
Planning and Control of the Meeting Budgets |
web content, presentations, assignments, sample questions |
Lecture, Question and Answer, Discussion, Case Study, Performance
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6 |
Meeting Market, Meeting Industry and Marketing Management |
web content, presentations, assignments, sample questions |
Lecture, Question and Answer, Discussion, Case Study, Performance
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7 |
Midterm Exam |
web content, presentations, assignments, sample questions |
Lecture, Question and Answer, Discussion, Case Study, Performance
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|
8 |
Preparation for the Marketing Activities and Management of the Marketing Activities oriented towards Meeting Market |
web content, presentations, assignments, sample questions |
Lecture, Question and Answer, Discussion, Case Study, Performance
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|
9 |
the duties that are provided by the hotel before, during and after the meeting |
web content, presentations, assignments, sample questions |
Lecture, Question and Answer, Discussion, Case Study, Performance
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10 |
Application Study Determination and Assignment of Students |
web content, presentations, assignments, sample questions |
Group Study |
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11 |
Application Courses |
practice |
Group Study |
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12 |
Application Courses |
practice |
Group Study |
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13 |
Application Courses |
practice |
Group Study |
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14 |
Application Courses |
practice |
Group Study |
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15 |
Application Courses |
practice |
Group Study |
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16/17 |
Final exam |
study for exam |
practice and written examination |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
Meeting Management, Convention, Conference, Seminar and Trade Fairs Prof.Dr.A.Celil ÇAKICI, Detay publishing Conference and Meeting Management Doç.Dr.İge Pırnar TAVMERGEN, Yrd.Doç.Dr.Ebru Günlü AKSAKAL, Seçkin Y.
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| Required Course Material(s) |
Congress Tourism and Trade Organisation Yrd.Doç.Dr.Yusuf AYMANKUY, Detay Publishing
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
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Mid-term Exams (Written, Oral, etc.) |
1 |
60 |
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Homeworks/Projects/Others |
1 |
40 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
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Final Assessments
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100 |
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Rate of Final Assessments to Success
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60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Understands basic terms of business, comprehends strategical, tactical and operational aspects and local, national, international and global aspects of business management. |
4 |
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2 |
Has sufficient knowledge and conscious about issues which interest society such as job security, worker health, social security rights, quality control and management and protection of natural and cultural environment. |
3 |
|
3 |
Comprehends, explains and applies planning, organization, execution, coordination and control management of accommodation enterprises. |
5 |
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4 |
Has the skill of nominal and statistical research and thinking skill, predicts results of decisions to be taken and makes correct estimations, considers cause-effect relationship, has the skill of analytical thinking and develops strategical approach. |
5 |
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5 |
Is open to innovation and change, enterprising, has the behavior of life long learning, thinks analytically, uses modern methods and technologies of business primarily information technologies. |
5 |
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6 |
Has basic computer using knowledge and knowledge about information systems used in hotel management and has the skill of using these softwares. |
4 |
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7 |
Has quality conscious, executes and completes qualified works and makes and manages activities for the improvement of employees under his/her responsibility. |
5 |
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8 |
Creates solution and takes responsibility in unpredictable and complex situations about hotel management, travel management and other touristic managements. |
4 |
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9 |
Thinks critically, creates alternative solutions and obtains information from different resources and makes analyzes; has the capability of considering social, scientific and ethical values about announcement and interpretation of results. |
5 |
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10 |
Comprehends legal, social and moral responsibilites of business life and perceives social transformation. |
4 |
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11 |
Has the capability of verbal and written communication in Turkish, speaks correctly and effectively, conveys information and thoughts in a way that others can understand, has the skill of interpretation and criticism, has high persuasiveness. |
5 |
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12 |
Is prone to teamwork, has leadership skills and skill of communicating with experts in other fields and specializes in specific field of a tourism enterprise and also has sufficient knowledge about other departments. |
5 |
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13 |
Evaluates concepts, ideas and data in tourism management with scientific methods, determines and analyzes complex problems and subjects, develops suggestions. |
4 |
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14 |
Understands socio-economic structure of tourism and within this scope its importance for the country and designs skills about investment of a new enterprise to be founded in otherfields of tourism and service sector. |
3 |
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15 |
Knows sectoral conditions to cope with continuous fluctuation depending on flexible demands in a tourist facility and has the knowledge to use and evaluate tools which would analyze a tourism management together with its internal and external environment. |
4 |
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16 |
Additional to vocational development, through his/her interest and traits, in scientific, social, cultural and artistic areas, contuniously develops himself/herself by determining his/her learning needs. |
5 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
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Class Time (Exam weeks are excluded) |
14 |
4 |
56 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
3 |
42 |
| Assesment Related Works |
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Homeworks, Projects, Others |
1 |
10 |
10 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
6 |
6 |
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Final Exam |
1 |
6 |
6 |
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Total Workload: | 120 |
| Total Workload / 25 (h): | 4.8 |
| ECTS Credit: | 5 |
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