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Course Description Course Name : Textile Marketing Course Code : TEM471 Course Type : Optional Level of Course : First Cycle Year of Study : 4 Course Semester : Fall (16 Weeks) ECTS : 3 Name of Lecturer(s) : Instructor MEHMET BEBEKLİ Learning Outcomes of the Course : Learns basic information about general marketing and its applications Gains knowledge of relating overall marketing with textile. Gains information about the recovery of textile marketing strategies Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to teach marketing concept and development of the knowledge gained, marketing and consumer behavior patterns, textiles and textile marketing relationship, textile marketing strategy selection. Course Contents : Marketing Concept and Development, Marketing Analysis of Compenents, Marketing Process, Consumer Behavior Models, Marketing Methods, The Importance of Public Relations Marketing Terms, Textile Marketing, Costumer Identification, Costomer Sampling Study, Price List Preparation, Cost textiles, Cost Description, Difficulties in the calculation of the cost. Calculating Cost Exapenditures. Cost account. Calculation example in Textile Industry, Relationship between Textile Marketing and Business.Marketing-Purchasing, Marketing-Production, Marketing-Finished Product. Marketin-Accouting. Strategy Selection and Development in Textile Marketing Language of Instruction : Turkish Work Place : Textile Engineering Department Classrooms   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 DEVELOPMENT OF MARKETING CONCEPT Reading Textbooks and reference books Lecture, discussion 2 Components of Marketing Analysis Reading Textbooks and reference books Lecture, discussion 3 Model of consumer behavior and marketing processes Reading Textbooks and reference books Lecture, discussion 4 Consumer Behavior Models Reading Textbooks and reference books Lecture, discussion 5 Factors Affecting Consumer Behavior Reading Textbooks and reference books Lecture, discussion 6 THE FUNDAMENTAL CONCEPTS OF CUSTOMER Reading Textbooks and reference books Lecture, discussion 7 Marketing elements Reading Textbooks and reference books Lecture, discussion 8 Midterm Exam Reading Textbooks and reference books Written Exam 9 FORMS OF MARKETING Reading Textbooks and reference books Lecture, discussion 10 THE IMPORTANCE OF MARKETING FOR PUBLIC RELATIONS Reading Textbooks and reference books Lecture, discussion 11 TEXTILE MARKETING Reading Textbooks and reference books Lecture, discussion 12 Search Textile Industry Factors Effect on Cost Reading Textbooks and reference books Lecture, discussion 13 TEXTILE ENTERPRISE RELATIONSHIP MARKETING Reading Textbooks and reference books Lecture, discussion 14 TEXTILE MARKETING STRATEGY CHOICE AND DEVELOPMENT Reading Textbooks and reference books Lecture, discussion 15 Revision of the topics covered in general Reading Textbooks and reference books Lecture, discussion 16/17 Final Exam Reading Textbooks and reference books Written Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  1.BEBEKLİ, M. .2007 Textile Marketing Course Notes. Adana Required Course Material(s)   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 100     Homeworks/Projects/Others 0 0 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Uses information and communication technologies and softwares at a required level 0 2 Has the professional and ethical responsibility. 1 3 Uses the knowledge obtained from the basic sciences and engineering in the field of textile engineering 0 4 Does process analysis, Identifies problems, interprets and evaluates data in the field of textile engineering 2 5 Selects and uses modern techniques and tools for engineering applications 0 6 Has the skills of designing experiments, data collection, cognitive analysis and interpretation of the results 2 7 Works effectively both individually and as a team member and takes responsibility 1 8 Searches literature, has access to information, uses databases and other sources of information 2 9 Recognizes the need of lifelong learning; follows developments in science and technology and renews self continuosly 3 10 Has effective oral and written communication skills. 0 11 Follows developments in the field in a foreign language, has good communication skills with colleagues. 0 12 Has the necessary awareness on the fields of occupational health and safety, legal side of engineering applications and environmental health. 0 13 Has required competence in project management, entrepreneurship and innovation. 0 14 Has sufficient background in the fields of Mathematics, Science and Textile Engineering 0 15 Defines learning requirements in scientific, social, cultural and artistic areas and improves himself/herself accordingly. 0 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 2 28     Out of Class Study (Preliminary Work, Practice) 14 2 28 Assesment Related Works     Homeworks, Projects, Others 0 0 0     Mid-term Exams (Written, Oral, etc.) 1 5 5     Final Exam 1 5 5 Total Workload: 66 Total Workload / 25 (h): 2.64 ECTS Credit: 3