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Course Description Course Name : Sustainable Marketing Course Code : MG 430 Course Type : Optional Level of Course : First Cycle Year of Study : 4 Course Semester : Spring (16 Weeks) ECTS : 6 Name of Lecturer(s) : Prof.Dr. SERAP ÇABUK Learning Outcomes of the Course : Define internal and external environment of business. Understand green marketing concept and plan required practices for sustainability. Realize differences between green washing and green marketing. Embrace more sustainable business models. Have ability of creating demand for real green products. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to design new marketing system that satisfies contemporary social needs and understand consumer demands for a sustainable world system. Course Contents : This course consists of the subjects related to concept and scope of sustainable marketing. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Sustainable Development, Sustainable Marketing, Social Marketing Reading related parts from required materials Lecture and discussions 2 Green Business and Green Brand Aspects, Corporate Reputation and Social Responsibility Reading related parts from required materials Lecture and discussions 3 Sustainable Marketing Environment Reading related parts from required materials Lecture and discussions 4 Responsible Consuming and Green Consumer, Voluntary Simplicity Reading related parts from required materials Lecture and discussions 5 Green Marketing Strategies and Green Marketing Mix, Products and Services Reading related parts from required materials Lecture and discussions 6 Green Marketing Strategies and Green Marketing Mix, Promotion and Pricing Reading related parts from required materials Lecture and discussions 7 Green Marketing Strategies and Green Marketing Mix, Delivery and Supply Chains Reading related parts from required materials Lecture and discussions 8 Mid-term Exam Preparing for exam Written and multiple choice exam 9 Green Marketing and Regulations Reading related parts from required materials Lecture and discussions 10 Green Marketing and Green Washing Reading related parts from required materials Lecture and discussions 11 Sustainable practices: Sustainable life, sustainable houses, sustainable agriculture Reading related parts from required materials Lecture and discussions 12 New Designs of Sustainable Marketing Reading related parts from required materials Lecture and discussions 13 Green Entrepreneurship Reading related parts from required materials Lecture and discussions 14 Presentations Preparing for presentations Presentations 15 Presentations Preparing for presentations Presentations 16/17 Final Exam Preparing for exam Written and multiple choice exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Tercih Sizin, Al Gore, EkoIQ Yayınları Required Course Material(s)  Sustainability Marketing, A Global Perspective,F.M. Belz& K.Peattie  Küçük Güzeldir, E. Schumacher  Dünyanın Durumu 2011, Worlwatch Institute, Türkiye İş Bankası, Tema Kültür yayınları  Tükenen Dünya, Al Gore, Siren yayınları  YeşilPazarlama Manifestosu, John Grant, MediaCat Yayınları   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Use the basic enterprise resource planning (ERP) softwares 0 2 List and define the concepts of business management, and explain their relations to each other 3 3 List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. 3 4 List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. 3 5 Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. 3 6 Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. 2 7 Determine appropriate methods to solve business problems 5 8 Evaluate the results that are obtained from applications of business management methods 5 9 Use the basic numerical and statistical softwares 0 10 Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning 5 11 Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. 5 12 Use Turkish and at least one foreign language in accordance with the requirements in academic and business context 3 13 Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format 5 14 Question traditional approaches, methods and implementations; develop and implement alternative methods when required 5 15 Recognize and apply social, scientific and professional ethical values. 5 16 Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives 5 17 Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses 5 18 Take initiative individually or/and as a member of a team, lead and work effectively 5 19 As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. 0 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 3 42 Assesment Related Works     Homeworks, Projects, Others 1 25 25     Mid-term Exams (Written, Oral, etc.) 1 15 15     Final Exam 1 15 15 Total Workload: 139 Total Workload / 25 (h): 5.56 ECTS Credit: 6