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Course Description Course Name : Sustainable Marketing Course Code : MG43 715 Course Type : Compulsory Level of Course : Second Cycle Year of Study : 1 Course Semester : Spring (16 Weeks) ECTS : 4 Name of Lecturer(s) : Asst.Prof.Dr. M.A.BURAK NAKIBOĞLU Learning Outcomes of the Course : Defines internal and external environment of business. Understands the green marketing concept and plans required practices for sustainability. Realizes differences between green washing and green marketing. Acquires more sustainable business models. Has ability of creating demand for real green products. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to design a new marketing system that satisfies contemporary social needs and understand consumer demands for sustainable world system. The course is beneficial for students in designing compnay strategies and products at a sustainable level. It is also aimed to pinpoint and discuss the dimensions of real green consumption. The students have the opportunitiy to make critical evaluations regarding new product development, innovative transportation means, consumption models, and environmental responsibility. Scientific basis for the development of green marketing strategies are also covered. Course Contents : This course consists of the subjects related to concept and scope of sustainable marketing. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Sustainable Development, Sustainable Marketing, Social Marketing Reading related parts from required materials Lecture and discussion 2 Green Business and Green Brand Aspects, Corporate Reputation and Social Responsibility Reading related parts from required materials Lecture and discussion 3 Sustainable Marketing Environment Reading related parts from required materials Lecture and discussion 4 Responsible Consuming and Green Consumer, Voluntary Simplicity Reading related parts from required materials Lecture and discussion 5 Green Marketing Strategies and Green Marketing Mix, Products and Services Reading related parts from required materials Lecture and discussion 6 Green Marketing Strategies and Green Marketing Mix, Promotion and Pricing Reading related parts from required materials Lecture and discussion 7 Green Marketing Strategies and Green Marketing Mix, Delivery and Supply Chains Reading related parts from required materials Lecture and discussion 8 Mid-term Exam Studying for midterm exam Exam 9 Green Marketing and Regulations Reading related parts from required materials Lecture and discussion 10 Green Marketing and Green Washing Reading related parts from required materials Lecture and discussion 11 Sustainable practices: Sustainable life, sustainable houses, sustainable agriculture Reading related parts from required materials Lecture and discussion 12 New Designing of Sustainable Marketing Reading related parts from required materials Lecture and discussion 13 Green Entrepreneurship Reading related parts from required materials Lecture and discussion 14 Presentations Preparation for presentation Lecture and discussion 15 Presentations Preparation for presentation Lecture and discussion 16/17 Final Exam Studying for final exam Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Sustainability Marketing, A Global Perspective,F.M. Belz& K.Peattie Required Course Material(s)  Küçük Güzeldir, E. Schumacher  Tercih Sizin, Al Gore, EkoIQ Yayınları  Dünyanın Durumu 2011, Worlwatch Institute, Türkiye İş Bankası, Tema Kültür yayınları  Tükenen Dünya, Al Gore, Siren yayınları  YeşilPazarlama Manifestosu, John Grant, MediaCat Yayınları   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Have the ability and the knowledge to plan, practise and control stages of marketing function. 5 2 Can understand marketing science as an interdisciplinary context and in a systematic way 5 3 Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. 5 4 Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. 3 5 Can determine the appropriate methods to solve the marketing problems faced by the company. 5 6 Can implement marketing management methods by following the fundamental steps. 3 7 Can develop the capabilities of using database and statistical programmes to support the decision-making process. 3 8 Can take responsibility as an individual and/or as part of a team, can lead and work effectively. 5 9 Follows the latest developments in the field of marketing and continiously updates himself in recognition of the need for lifelong learning. 5 10 Have the ability to benefit from different sources, synthesize the information obtained and present it effectively in the framework of academic rules. 5 11 Have the abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. 5 12 Have the ability to inquire into the traditional approaches, practices and methods and, if considered necessary, to develop and implement new ways of working. 5 13 Have the abiliity to research on the science of marketing to form the basis for the decision-making process. 5 14 Have the ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 2 28 Assesment Related Works     Homeworks, Projects, Others 1 10 10     Mid-term Exams (Written, Oral, etc.) 1 10 10     Final Exam 1 10 10 Total Workload: 100 Total Workload / 25 (h): 4 ECTS Credit: 4