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| Course Description |
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| Course Name |
: |
Strategic Management |
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| Course Code |
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EMG27 703 |
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| Course Type |
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Compulsory |
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| Level of Course |
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Second Cycle |
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| Year of Study |
: |
1 |
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| Course Semester |
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Spring (16 Weeks) |
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| ECTS |
: |
4 |
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| Name of Lecturer(s) |
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Assoc.Prof.Dr. MEHMET TURAN
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| Learning Outcomes of the Course |
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Can describe the concepts and theories related to strategic management.
Can explain strategic approach on business management.
Can explain business’ mission and social responsibility.
Can apply external environment analysis and ınternal environment analysis
Can explain how to develop sustainable competitive advantages
Can explain strategic implementation in the perspective of structure, leadership and culture
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| Mode of Delivery |
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Distant |
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| Prerequisites and Co-Prerequisites |
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None |
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| Recommended Optional Programme Components |
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None |
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| Aim(s) of Course |
: |
introducing basic concept, principles and practices related to strategic management |
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| Course Contents |
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This course includes the major concepts and approaches of strategic management, strategic management process, strategy alternatives and strategy variations, SWOT analysis, strategic coalitions and alliances, case studies. |
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| Language of Instruction |
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Turkish |
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| Work Place |
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Online education |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
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1 |
Introduction: general information about strategic management |
Course book (Chaper 1)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
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2 |
the Strategic Management Process and its elements |
Course book (Chaper 2)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
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3 |
External Environment Analysis: Opportunities, Threats |
Course book (Chaper 3)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
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4 |
Internal Environment Analysis: Strengths and Weaknesses |
Course book (Chaper 4)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
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5 |
Elements of Environmental Measurement and SWOT Analysis |
Course book (Chaper 5)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
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6 |
Strategic Direction: Mission and Vision Development |
Course book (Chaper 6)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
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7 |
Basic Strategies and Sub-Groups |
Course book (Chaper 7)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
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8 |
mid-term exam |
Studying for exam |
Multiple choice exam |
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9 |
Corporate Strategies |
Course book (Chaper 8)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
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10 |
Competitive Strategies |
Course book (Chaper 9)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
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11 |
Functional Strategies |
Course book (Chaper 11)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
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12 |
Strategy implementation and control |
Course book (Chaper 12)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
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13 |
Evaluation of projects |
preparing a project |
discussion and feedback about projects |
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14 |
Evaluation of projects |
preparing a project |
discussion and feedback about projects |
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15 |
Evaluation of projects |
preparing a project |
discussion and feedback about projects |
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16/17 |
Final exam |
Stıdying for exam |
Multiple choice exam |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 ÜLGEN, Hayri; MİRZE, S. Kadri (2007), İşletmelerde Stratejik Yönetim, Arıkan Yayıncılık, İstanbul
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| |
| Required Course Material(s) |
BAKOĞLU, R. (2010), "Çağdaş Stratejik Yönetim (1.Baskı)," İstanbul, Bata Basın Yayın Dağıtım
Turkish and English Scientific journals related to strategic management
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
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Mid-term Exams (Written, Oral, etc.) |
1 |
100 |
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Homeworks/Projects/Others |
1 |
0 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
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Final Assessments
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100 |
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Rate of Final Assessments to Success
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60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
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1 |
Can explain how to create the basic theoretical models of business and new management in literature and how to implement numarical and statistics methods. |
4 |
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2 |
Have ability to explaine and interpret the data which is obtained as a result of constitution/ application of theoretical models of business management |
5 |
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3 |
Have the ability to list, describe and explain the relationship between the terms which blong to financial management, accounting management, production management, marketing management, management organization and numerical methods. |
4 |
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4 |
Have ability to list,describe the basic theoretical models of business administration, and explain the aim of usage of the models; indicate the strenghts and weaknesses parts of each model and/or methods |
5 |
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5 |
can determine the appropriate methods to solve the problems faced by the company. |
5 |
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6 |
Can implement business management methods through following the fundamental steps. |
5 |
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7 |
Can use the basic techniques of financial analysis to achieving the best result. |
4 |
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8 |
Can take responsibility as an indivicual and/or as a part of a team, can lead and work effectively. |
4 |
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9 |
In recognition of the need for lifelong learning and continuous self-renewal tracking the latest developments in the field of business administration. |
4 |
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10 |
Have ability to use of different sources under the rules of the academic, synthesize the information obtained in a new field of business administration and present effectively
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5 |
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11 |
can use Turkish and at least one foreign language in accordance with the requirements of academic life and work life. |
3 |
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12 |
Have ability to practice and methods of inquiry, if he considers it necessary to develop and implement new ways of working. |
4 |
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13 |
Have abiliity to research on the science of business administration, to form the basis for the decision-making process. |
5 |
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14 |
Have ability ro determine the business manaement approaches, application and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. |
5 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
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Class Time (Exam weeks are excluded) |
14 |
3 |
42 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
3 |
42 |
| Assesment Related Works |
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Homeworks, Projects, Others |
1 |
8 |
8 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
10 |
10 |
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Final Exam |
1 |
10 |
10 |
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Total Workload: | 112 |
| Total Workload / 25 (h): | 4.48 |
| ECTS Credit: | 4 |
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