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Course Description Course Name : Marketing Management Course Code : EMG23 700 Course Type : Compulsory Level of Course : Second Cycle Year of Study : 1 Course Semester : Fall (16 Weeks) ECTS : 6 Name of Lecturer(s) : Prof.Dr. SERAP ÇABUK Learning Outcomes of the Course : Can learn the fundamentals of marketing research. Learn the factors that affect consumer behavior, decision mechanisms and buying decisions. Find out specifications of industrial markets and industrial buying behavior. Have knowledge about fundamentals and steps of effective market segmentation. Can determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan. Mode of Delivery : Distant Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing oppourtunities and problems. Course Contents : This course consists of the subjects of definition and scope of marketing, consumer behavior, product, price, place and promotion. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 The Definition and Evolution of Marketing Reading related chapters Lecture, slides. 2 Strategic Planning and Marketing Process Reading related chapters Lecture, slides and discussions 3 Marketing Environment Reading related chapters Lecture, slides and discussions. 4 Consumer Behavior Reading related chapters Lecture, slides and discussions. 5 Industrial Markets and Buying Reading related chapters Lecture, slides and discussions. 6 Market Targeting and Segmentation Reading related chapters Lecture, slides and discussions. 7 Product, Services Marketing And Non-profit Organizations Marketing Reading related chapters Lecture, slides and discussions. 8 Midterm Exam Studying for exam Exam 9 Marketing Channels and Distribution Reading related chapters Lecture, slides and discussions. 10 Promotion Reading related chapters Lecture, slides and discussions. 11 Advertising and Public Relations Reading related chapters Lecture, slides and discussions. 12 Sales Promotions and Personal Selling Reading related chapters Lecture, slides and discussions. 13 Pricing Reading related chapters Lecture, slides and discussions. 14 Global Marketing, Online Marketing Reading related chapters Lecture, slides and discussions. 15 Evaluation of Projects Preparing a project Feedback for students 16/17 Final Exam Studying for exam Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Pazarlamaya Çağdaş Yaklaşım (2003), Serap Çabuk, Mehmet İ. Yağcı, Nobel. Required Course Material(s)  Capital, Power, İnfomag, Pazarlama Dünyası, Marketing Türkiye, vb. güncel yayınlar.   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Can explain how to create the basic theoretical models of business and new management in literature and how to implement numarical and statistics methods. 4 2 Have ability to explaine and interpret the data which is obtained as a result of constitution/ application of theoretical models of business management 4 3 Have the ability to list, describe and explain the relationship between the terms which blong to financial management, accounting management, production management, marketing management, management organization and numerical methods. 5 4 Have ability to list,describe the basic theoretical models of business administration, and explain the aim of usage of the models; indicate the strenghts and weaknesses parts of each model and/or methods 4 5 can determine the appropriate methods to solve the problems faced by the company. 5 6 Can implement business management methods through following the fundamental steps. 5 7 Can use the basic techniques of financial analysis to achieving the best result. 3 8 Can take responsibility as an indivicual and/or as a part of a team, can lead and work effectively. 5 9 In recognition of the need for lifelong learning and continuous self-renewal tracking the latest developments in the field of business administration. 5 10 Have ability to use of different sources under the rules of the academic, synthesize the information obtained in a new field of business administration and present effectively 5 11 can use Turkish and at least one foreign language in accordance with the requirements of academic life and work life. 5 12 Have ability to practice and methods of inquiry, if he considers it necessary to develop and implement new ways of working. 5 13 Have abiliity to research on the science of business administration, to form the basis for the decision-making process. 5 14 Have ability ro determine the business manaement approaches, application and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 3 42 Assesment Related Works     Homeworks, Projects, Others 1 25 25     Mid-term Exams (Written, Oral, etc.) 1 15 15     Final Exam 1 15 15 Total Workload: 139 Total Workload / 25 (h): 5.56 ECTS Credit: 6