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| Course Description |
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| Course Name |
: |
Marketing Communication and Sales Management |
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| Course Code |
: |
EM-536 |
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| Course Type |
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Optional |
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| Level of Course |
: |
Second Cycle |
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| Year of Study |
: |
1 |
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| Course Semester |
: |
Spring (16 Weeks) |
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| ECTS |
: |
6 |
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| Name of Lecturer(s) |
: |
Asst.Prof.Dr. MEVHİBE OYA ÇETİK
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| Learning Outcomes of the Course |
: |
Learns basic communicaiton model
Learns the importance of marketing communications
Learns basic concepts of marketing communication
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| Mode of Delivery |
: |
Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
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| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
: |
It is aimed to inform students about the concepts of communication and marketing communications, integrated marketing communication, promotion mix, advertising, public relations and publicity, personal selling, product and packaging, distribution, price, contact size, brand management and brand positioning |
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| Course Contents |
: |
The concept of communication, marketing communication, the basic elements of the marketing mix, and integrated marketing communications will be discussed. |
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| Language of Instruction |
: |
Turkish |
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| Work Place |
: |
Classroom |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
|
1 |
The communication concept |
Reading related references |
Lecture |
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2 |
Basic communicaiton model |
Reading related references |
Lecture |
|
3 |
Basic communicaiton model |
Reading related references |
Presentation |
|
4 |
Marketing communicaiton |
Research |
Lecture |
|
5 |
Marketing communicaiton |
Research |
Presentation |
|
6 |
Basic marketing principles |
Reading related references |
Lecture |
|
7 |
Basic marketing principles |
Reading related references |
Lecture |
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8 |
New concepts |
Research |
Presentation |
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9 |
New concepts |
Research |
Presentation |
|
10 |
Midterm |
Exam preparation |
Exam |
|
11 |
Customer relation management |
Reading related references |
Lecture |
|
12 |
Customer relation management |
Research |
Presentation |
|
13 |
Customer relation management |
Research |
Presentation |
|
14 |
Application |
The preparation of an original presentation |
Presentation |
|
15 |
Application |
The preparation of an original presentation |
Presentation |
|
16/17 |
Final |
Exam preparation |
Written Exam |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Kotler, Philip. Marketing Management, Prentice-Hall, Inc.
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| |
| Required Course Material(s) | |
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
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Mid-term Exams (Written, Oral, etc.) |
1 |
50 |
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Homeworks/Projects/Others |
1 |
50 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
| |
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Final Assessments
|
100 |
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Rate of Final Assessments to Success
|
60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Understand, interpret and apply knowledge in his/her field domain both in-depth and in-breadth by doing scientific research in industrial engineering. |
4 |
|
2 |
Acquire comprehensive knowledge about methods and tools of industrial engineering and their limitations. |
3 |
|
3 |
Work in multi-disciplinary teams and take a leading role and responsibility. |
2 |
|
4 |
Identify, gather and use necessary information and data. |
2 |
|
5 |
Complete and apply the knowledge by using scarce and limited resources in a scientific way and integrate the knowledge into various disciplines. |
2 |
|
6 |
Keep up with the recent changes and applications in the field of Industrial Engineering and analyze these innovations when necessary. |
1 |
|
7 |
Work in multi-disciplinary teams, take a leading role and responsibility and develop solutions for complex problems. |
4 |
|
8 |
Analyze Industrial Engineering problems, develop innovative methods to solve the problems. |
1 |
|
9 |
Have the ability to propose new and/or original ideas and methods in developing innovative solutions for designing systems, components or processes. |
2 |
|
10 |
Design and perform analytical modeling and experimental research and analyze/solve complex matters emerged in this process. |
2 |
|
11 |
Follow, study and learn new and developing applications of industrial engineering. |
3 |
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12 |
Use a foreign language in verbal and written communication at least B2 level of European Language Portfolio. |
4 |
|
13 |
Present his/her research findings systematically and clearly in oral and written forms in national and international platforms. |
4 |
|
14 |
Understand social and environmental implications of engineering practice. |
5 |
|
15 |
Consider social, scientific and ethical values in the process of data collection, interpretation and announcement of the findings. |
3 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
|
Class Time (Exam weeks are excluded) |
14 |
3 |
42 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
4 |
56 |
| Assesment Related Works |
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Homeworks, Projects, Others |
1 |
15 |
15 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
10 |
10 |
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Final Exam |
1 |
15 |
15 |
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Total Workload: | 138 |
| Total Workload / 25 (h): | 5.52 |
| ECTS Credit: | 6 |
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