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Course Description Course Name : International Marketing Course Code : MG43 704 Course Type : Compulsory Level of Course : Second Cycle Year of Study : 1 Course Semester : Fall (16 Weeks) ECTS : 6 Name of Lecturer(s) : Prof.Dr. FATMA DEMİRCİ OREL Learning Outcomes of the Course : Analyzes internatinol marketing environment. Determines appropriate marketing strategies for foreign markets. Develops research abilities for understanding foreign markets. Defines environmental differences of foreign markets. Defines complex processes that faced by marketing professionals in modern world. Finds information sources that can used as a solution for global problems. Prepares appropriate marketing plan for global markets. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to guide students for understanding concepts and organizations in international marketing and learning theorical fundamentals of international marketing practices. Course Contents : This course consists of the subjects of definition and scope of international marketing, international marketing environment, 4P in international marketing, entry strategies for international markets. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Introduction to Global Markets- Internationalization Process Reading related parts from course book Lecture and discussion 2 Environmental Factors of Global Marketing Reading related parts from course book Lecture and discussion 3 Global Sociocultural Environment Reading related parts from course book Lecture and discussion 4 Competition Advantages and Strategies in Global Markets Reading related parts from course book Lecture and discussion 5 Global Market Decisions and Entry Strategies Reading related parts from course book Lecture and discussion 6 Global Market Decisions and Entry Strategies Reading related parts from course book Lecture and discussion 7 Global Branding Strategies and Brand Positioning Strategies in Global Markets Reading related parts from course book Lecture and discussion 8 Midterm Exam Studying for exam Written and multiple choice exam 9 Global Advertising Strategies Reading related parts from course book Lecture and discussion 10 Global Sales Management Strategies Reading related parts from course book Lecture and discussion 11 Communication with Global Consumers and Buying Behavior Reading related parts from course book Lecture and discussion 12 Pricing Process in Global Markets Reading related parts from course book Lecture and discussion 13 Distribution Strategies in Global Markets Reading related parts from course book Lecture and discussion 14 Presentations Preparation for presentation Presentations 15 Presentations Preparation for presentation Presentations 16/17 Final Exam Studying for exam Written and multiple choice exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Stratejik Küresel Pazarlama, Ed. Necdet Timur ve Alparslan Özmen, Eflatun Yayınevi, Ankara (2009). Required Course Material(s)  Uluslararası Pazarlama, Mehmet Karafakıoğlu, Beta Basım Yayın, İstanbul, 2010.  Uluslararası Pazarlama, Murat Özcan, Türkmen Kitabevi, 3. Baskı, İstanbul, 2010.   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Have the ability and the knowledge to plan, practise and control stages of marketing function. 5 2 Can understand marketing science as an interdisciplinary context and in a systematic way 5 3 Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. 5 4 Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. 1 5 Can determine the appropriate methods to solve the marketing problems faced by the company. 5 6 Can implement marketing management methods by following the fundamental steps. 5 7 Can develop the capabilities of using database and statistical programmes to support the decision-making process. 1 8 Can take responsibility as an individual and/or as part of a team, can lead and work effectively. 5 9 Follows the latest developments in the field of marketing and continiously updates himself in recognition of the need for lifelong learning. 5 10 Have the ability to benefit from different sources, synthesize the information obtained and present it effectively in the framework of academic rules. 5 11 Have the abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. 4 12 Have the ability to inquire into the traditional approaches, practices and methods and, if considered necessary, to develop and implement new ways of working. 5 13 Have the abiliity to research on the science of marketing to form the basis for the decision-making process. 4 14 Have the ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 3 42 Assesment Related Works     Homeworks, Projects, Others 1 20 20     Mid-term Exams (Written, Oral, etc.) 1 20 20     Final Exam 1 20 20 Total Workload: 144 Total Workload / 25 (h): 5.76 ECTS Credit: 6