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Course Description Course Name : Marketing Management Course Code : MG43 701 Course Type : Compulsory Level of Course : Second Cycle Year of Study : 1 Course Semester : Fall (16 Weeks) ECTS : 6 Name of Lecturer(s) : Assoc.Prof.Dr. HİLAL İNAN Learning Outcomes of the Course : Ddefines the strategic role of marketing in an organization. Uses modern marketing techniques and concepts. Implements required evaluations for strategic marketing plan. Writes report at professional level and present effectively. Follows global marketing literature. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing opportunities and problems. Course Contents : This course consists of the subjects of definition and scope of marketing, consumer behavior, product, price, place and promotion. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 The Definition and Evolution of Marketing Reading related parts from required materials Lecture and discussion 2 Strategic Planning and Marketing Process Reading related parts from required materials Lecture and discussion 3 Marketing Environment Reading related parts from required materials Lecture and discussion 4 Consumer Behavior Reading related parts from required materials, preparation for presentation Lecture and discussion 5 Industrial Markets and Buying Reading related parts from required materials, preparation for presentation Lecture and discussion 6 Market Targeting and Segmentation Reading related parts from required materials, preparation for presentation Lecture and discussion 7 Product, Services Marketing And Non-profit Organizations Marketing Reading related parts from required materials, preparation for presentation Lecture and discussion 8 Midterm Exam Studying for exam Multiple Choice Exam 9 Marketing Channels and Distribution Reading related parts from required materials, preparation for presentation Lecture and discussion 10 Promotion Reading related parts from required materials, preparation for presentation Lecture and discussion 11 Advertising and Public Relations Reading related parts from required materials, preparation for presentation Lecture and discussion 12 Sales Promotions and Personal Selling Reading related parts from required materials, preparation for presentation Lecture and discussion 13 Pricing Reading related parts from required materials, preparation for presentation Lecture and discussion 14 Global Marketing Reading related parts from required materials, preparation for presentation Lecture and discussion 15 Online Marketing Reading related parts from required materials, preparation for presentation Lecture and discussion 16/17 Final Exam Studying for exam Multiple Choice Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Modern Pazarlama İlkeleri, Prof.Dr. Ömer Baybars TEK, Dr. Engin ÖZGÜL, İzmir, 2008.  Pazarlamaya Çağdaş Yaklaşım (2003), Serap Çabuk, Mehmet İ. Yağcı, Nobel Kitabevi, 2013. Required Course Material(s)  Pazarlama İlkeleri, İsmet MUCUK, Türkmen Kitabevi, geliştirilmiş 17. basım, İstanbul, 2009.   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 0 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Have the ability and the knowledge to plan, practise and control stages of marketing function. 5 2 Can understand marketing science as an interdisciplinary context and in a systematic way 5 3 Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. 5 4 Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. 3 5 Can determine the appropriate methods to solve the marketing problems faced by the company. 5 6 Can implement marketing management methods by following the fundamental steps. 5 7 Can develop the capabilities of using database and statistical programmes to support the decision-making process. 4 8 Can take responsibility as an individual and/or as part of a team, can lead and work effectively. 5 9 Follows the latest developments in the field of marketing and continiously updates himself in recognition of the need for lifelong learning. 5 10 Have the ability to benefit from different sources, synthesize the information obtained and present it effectively in the framework of academic rules. 5 11 Have the abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. 5 12 Have the ability to inquire into the traditional approaches, practices and methods and, if considered necessary, to develop and implement new ways of working. 5 13 Have the abiliity to research on the science of marketing to form the basis for the decision-making process. 5 14 Have the ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 4 56 Assesment Related Works     Homeworks, Projects, Others 0 0 0     Mid-term Exams (Written, Oral, etc.) 1 25 25     Final Exam 1 25 25 Total Workload: 148 Total Workload / 25 (h): 5.92 ECTS Credit: 6