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Course Description Course Name : Marketing Management Course Code : MG23 700 Course Type : Compulsory Level of Course : Second Cycle Year of Study : 1 Course Semester : Fall (16 Weeks) ECTS : 6 Name of Lecturer(s) : Assoc.Prof.Dr. HİLAL İNAN Learning Outcomes of the Course : Learns the factors that affect consumer behavior, decision mechanisms and buying decisions. Finds out specifications of industrial markets and industrial buying behavior. Has knowledge about fundamentals and steps of effective market segmentation. Determines environmental factors that may affect marketing decisions, develop and apply strategic marketing plan. Learns the fundamentals of marketing research. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing oppourtunities and problems. Course Contents : This course consists of the subjects of definition and scope of marketing, consumer behavior, product, price, place and promotion. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 The Definition and Evolution of Marketing Reading related parts from required materials Lecture and discussions 2 Strategic Planning and Marketing Process Reading related parts from required materials Lecture and discussions 3 Marketing Environment Reading related parts from required materials Lecture and discussions 4 Consumer Behavior Reading related parts from required materials Lecture and discussions 5 Industrial Markets and Buying Reading related parts from required materials Lecture and discussions 6 Market Targeting and Segmentation Reading related parts from required materials Lecture and discussions 7 Product, Services Marketing And Non-profit Organizations Marketing Reading related parts from required materials Lecture and discussions 8 Midterm Exam Studying for exam Multiple Choice Exam 9 Marketing Channels and Distribution Reading related parts from required materials Lecture and discussions 10 Promotion Reading related parts from required materials Lecture and discussions 11 Advertising and Public Relations Reading related parts from required materials Lecture and discussions 12 Sales Promotions and Personal Selling Reading related parts from required materials Lecture and discussions 13 Pricing Reading related parts from required materials Lecture and discussions 14 Global Marketing Reading related parts from required materials Lecture and discussions 15 Online Marketing Reading related parts from required materials Lecture and discussions 16/17 Final Exam Studying for exam Multiple Choice Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Modern Pazarlama İlkeleri, Prof.Dr. Ömer Baybars TEK, Dr. Engin ÖZGÜL, İzmir, Kasım, 2005  Pazarlamaya Çağdaş Yaklaşım (2013) Serap Çabuk, Mehmet İ. Yağcı, Nobel Kitabevi. Required Course Material(s)  Pazarlama İlkeleri, İsmet MUCUK, Türkmen Kitabevi, Geliştirilmiş 17. basım, 2009, İstanbul.   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 0 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Has the ability to list, describe and explain the relationship between the terms which belong to financial management, accounting management, production management, marketing management, management organization and numerical methods. 5 2 Has ability to list,describe the basic theoretical models of business administration, and explain the aim of usage of the models; indicate the strenghts and weaknesses of each model and/or methods 5 3 Explains how to create the basic theoretical models of business and new management in literature and how to implement numarical and statistics methods. 0 4 Has ability to explain and interpret the data which is obtained as a result of constitution/ application of theoretical models of business management. 0 5 Determines the appropriate methods to solve the problems faced by the company. 5 6 Implements business management methods using the fundamental steps 5 7 Uses the basic techniques of financial analysis to achieve the best result. 3 8 Takes responsibility as an indivicual and/or as a part of a team, can lead and work effectively. 5 9 In recognition of the need for lifelong learning and continuous self-renewal , tracks the latest developments in the field of business administration. 5 10 Has ability to use different sources in academic circumstances, synthesize the information obtained in a new field of business administration and present effectively 5 11 Uses Turkish and at least one foreign language in accordance with the requirements of academic life and work life. 4 12 Has the ability to inqire and apply traditional methods, and the ability to develop and implement new ways of working if necessary. 5 13 Has abiliity to research on the science of business administration, to form the basis for the decision-making process. 5 14 Has ability ro determine the business management approaches, application and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 4 56 Assesment Related Works     Homeworks, Projects, Others 0 0 0     Mid-term Exams (Written, Oral, etc.) 1 25 25     Final Exam 1 25 25 Total Workload: 148 Total Workload / 25 (h): 5.92 ECTS Credit: 6