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Course Description Course Name : Current Issues in Marketing Course Code : MG3 703 Course Type : Optional Level of Course : Second Cycle Year of Study : 1 Course Semester : Spring (16 Weeks) ECTS : 4 Name of Lecturer(s) : Prof.Dr. SERAP ÇABUK Learning Outcomes of the Course : Learns marketing problems and marketing strategies to solve current marketing issues. Learns current marketing concepts and the importance of these concepts for business organizations. Has knowledge about alternative marketing approaches. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to guide students for following new concepts and issues in marketing area. The researchs and readings during this course help students for determining their thesis or seminar subject. Course Contents : New concepts and issues in marketing will be discussed in this course. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 The Evolution of Marketing Reading related parts from required materials Lecture and discussion 2 Consumer Behavior-New Consumer Reading related parts from required materials Lecture and discussion 3 Marketing Information and Research Systems Reading related parts from required materials Lecture and discussion 4 New Products and Services Reading related parts from required materials Lecture and discussion 5 Current Methods in Distribution Channel Management Reading related parts from required materials Lecture and discussion 6 Promotion Mix Reading related parts from required materials Lecture and discussion 7 International Marketing Reading related parts from required materials Lecture and discussion 8 Midterm Exam Studying for exam Exam 9 Electronic Trade Reading related parts from required materials Lecture and discussion 10 Globalization-Anti Globalization Discussions Reading related parts from required materials Lecture and discussion 11 Sustainable Marketing Reading related parts from required materials Lecture and discussion 12 Corporate Social Responsibility Reading related parts from required materials Lecture and discussion 13 Neuro-Marketing Reading related parts from required materials Lecture and discussion 14 Social Media Reading related parts from required materials Lecture and discussion 15 Presentations Preparation for exam Presentations 16/17 Final Exam Studying for exam Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Güncel Pazarlama Yaklaşımlarından Seçmeler, İnci Varinli, Kahraman Çatı, Detay, Required Course Material(s)  İknanın Psikolojisi; Robert Cialdini; MediaCat Yayınları  Tüketici Nasıl Düşünür?, G.Zaltman, MediCat Yayınları  Tüketim, Robert Bocock, 2.Baskı, Dost Kitabevi yayınları, 2005  Buyology, Matin Lindstrom, Optimist Yayın Dağıtım  Pazarlama Bi´tanedir!, İsmail Kaya, Babıali Kültür Yayıncılığı  Postmodern Pazarlama Tüketim ve Tüketici,Yavuz Odabaşı, MediaCat Kitapları   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Has the ability to list, describe and explain the relationship between the terms which belong to financial management, accounting management, production management, marketing management, management organization and numerical methods. 4 2 Has the ability to list,describe the basic theoretical models of business administration, and explain the aim of usage of the models; indicate the strength and weakness of each model and/or methods 4 3 Determines the appropriate methods to solve the problems faced by the company. 5 4 Implements business management methods through following the fundamental steps 5 5 Uses the basic techniques of financial analysis to achieve the best result 3 6 Takes responsibility as an indivicual and/or as a part of a team, can lead and work effectively. 5 7 In recognition of the need for lifelong learning and continuous self-renewal, tracks the latest developments in the field of business administration. 5 8 Has ability to use different sources in academic circumstances , synthesize the information obtained in a new field of business administration and present effectively 5 9 Uses Turkish and at least one foreign language in accordance with the requirements of academic life and work life. 5 10 Has ability to inquire and apply the traditional methods,and ability to develop and implement new ways of working if necessary. 5 11 Has ability to research on the science of business administration, to form the basis for the decision-making process. 5 12 Has ability ro determine the business management approaches, application and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 5 13 Explains how to create the basic theoretical models of business and new management in literature and how to implement numarical and statistics methods. 3 14 Has the ability to explain and interpret the data which is obtained as a result of constitution/ application of theoretical models of business management. 3 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 2 28 Assesment Related Works     Homeworks, Projects, Others 1 10 10     Mid-term Exams (Written, Oral, etc.) 1 10 10     Final Exam 1 10 10 Total Workload: 100 Total Workload / 25 (h): 4 ECTS Credit: 4