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| Course Description |
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| Course Name |
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Entrepreneurship |
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| Course Code |
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MG7 706 |
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| Course Type |
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Optional |
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| Level of Course |
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Second Cycle |
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| Year of Study |
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1 |
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| Course Semester |
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Spring (16 Weeks) |
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| ECTS |
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4 |
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| Name of Lecturer(s) |
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Prof.Dr. ÜNAL AY
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| Learning Outcomes of the Course |
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know a good entrepreneurial profile and the role of the entrepreneur in businesses
understand and analyze the important role of SMEs for Turkish economy.
use theoretical and practical knowledge gained in the basic fields of entrepreneurshıp and small and medıum sıze busıness management.
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| Mode of Delivery |
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Face-to-Face |
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| Prerequisites and Co-Prerequisites |
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None |
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| Recommended Optional Programme Components |
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None |
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| Aim(s) of Course |
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To be able to recognise the debates around the nature of entrepreneurship, what it means by identifying the key definitions of entrepreneurship and SMEs management used in practice today and understand the possibilities, the challenges, and the rewards of an entrepreneur. |
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| Course Contents |
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In this course; entrepreneurship concept, relations of entrepreneur and environment, characteristics of entrepreneur, establishment principles of small businesses, management principles for growing firms, global side of entrepreneurship, strategic management and entrepreneur, leadership in growing firms and management chain planning, a successful marketing plan for small businesses and basic principles of forming financial plans are examined. Some examples about Turkey and management of family businesses are also investigated.
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| Language of Instruction |
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Turkish |
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| Work Place |
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Dekanlık tarafından belirlenecek olan derslikte yapılacaktır. |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
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1 |
Definition of entrepreneur and entrepreneurship
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Kattleen Allen, (p. 9-32)
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Power point slayts´ll be used by the professor.
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2 |
İdentifying and testing business opportunities
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Kattleen Allen, (p. 33-44)
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Power point slayts´ll be used by the professor.
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3 |
Scanning the sectors of the economy
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Kattleen Allen, (p. 45-56)
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Power point slayts´ll be used by the professor.
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4 |
Identifying custumer preferences
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Kattleen Allen, (p. 59-72)
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Power point slayts´ll be used by the professor.
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5 |
Designing products and services for the marketplace
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Kattleen Allen, (p. 73-86)
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Power point slayts´ll be used by the professor.
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6 |
Protection of product and services
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Kattleen Allen, (p. 87-102)
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Power point slayts´ll be used by the professor.
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7 |
Distributing products and services
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Kattleen Allen, (p. 121-130)
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Power point slayts´ll be used by the professor.
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8 |
Midterm exams
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Studying for exam |
Multiple choice exam |
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9 |
Building the start-up team
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Kattleen Allen, (p. 131-148)
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Power point slayts´ll be used by the professor.
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10 |
Assessing the finacial needs of the new venture
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Kattleen Allen, (p. 149-168)
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Power point slayts´ll be used by the professor.
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11 |
Preparing the business plan
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Kattleen Allen, (p. 171-186)
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Power point slayts´ll be used by the professor.
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12 |
Planning and organizing business growth
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Kattleen Allen, (p. 235-268) |
Power point slayts´ll be used by the professor.
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13 |
Entrepreneurship and small and medium size businesses in Turkey: Case studies |
Cases will be given by the professor. |
Power point slayts´ll be used by the professor.
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14 |
Entrepreneurship and small and medium size businesses in Turkey: Case studies |
Cases will be given by the professor. |
Power point slayts´ll be used by the professor.
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15 |
Students´ presentations |
preparing a presentation |
Students´ presentations |
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16/17 |
Final exams |
Studying for exam |
Multiple choice exam |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Kattleen Allen, Ph.D. (2001). Entrepreneurship for Dummies, New York: Wiley Publishing, Inc.
Şensoy, Ü. (2008), "Girişimcinin El Kitabı" İstanbul, Türkiye İş Bankası Kültür Yayınları
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| Required Course Material(s) |
Scarborough N. M., Zimmerer T. W., “Effective Small Business Management: An Entrepreneurial Approach”, 7th Edition (2002)
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
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Mid-term Exams (Written, Oral, etc.) |
1 |
100 |
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Homeworks/Projects/Others |
1 |
0 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
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Final Assessments
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100 |
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Rate of Final Assessments to Success
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60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
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1 |
Has the ability to list, describe and explain the relationship between the terms which belong to financial management, accounting management, production management, marketing management, management organization and numerical methods. |
3 |
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2 |
Has the ability to list,describe the basic theoretical models of business administration, and explain the aim of usage of the models; indicate the strength and weakness of each model and/or methods |
4 |
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3 |
Determines the appropriate methods to solve the problems faced by the company. |
4 |
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4 |
Implements business management methods through following the fundamental steps |
4 |
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5 |
Uses the basic techniques of financial analysis to achieve the best result |
4 |
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6 |
Takes responsibility as an indivicual and/or as a part of a team, can lead and work effectively. |
5 |
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7 |
In recognition of the need for lifelong learning and continuous self-renewal, tracks the latest developments in the field of business administration. |
5 |
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8 |
Has ability to use different sources in academic circumstances , synthesize the information obtained in a new field of business administration and present effectively
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5 |
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9 |
Uses Turkish and at least one foreign language in accordance with the requirements of academic life and work life. |
4 |
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10 |
Has ability to inquire and apply the traditional methods,and ability to develop and implement new ways of working if necessary. |
4 |
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11 |
Has ability to research on the science of business administration, to form the basis for the decision-making process. |
4 |
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12 |
Has ability ro determine the business management approaches, application and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. |
5 |
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13 |
Explains how to create the basic theoretical models of business and new management in literature and how to implement numarical and statistics methods. |
4 |
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14 |
Has the ability to explain and interpret the data which is obtained as a result of constitution/ application of theoretical models of business management. |
4 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
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Class Time (Exam weeks are excluded) |
14 |
3 |
42 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
3 |
42 |
| Assesment Related Works |
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Homeworks, Projects, Others |
1 |
8 |
8 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
10 |
10 |
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Final Exam |
1 |
10 |
10 |
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Total Workload: | 112 |
| Total Workload / 25 (h): | 4.48 |
| ECTS Credit: | 4 |
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