| Information |
| Theoretical |
 Have the ability and the knowledge to plan, practise and control stages of marketing function.
Can understand marketing science as an interdisciplinary context and in a systematic way
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| Applied |
Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area.
Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods.
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| Skills |
| Conceptual/Cognitive |
Can determine the appropriate methods to solve the marketing problems faced by the company.
Can implement marketing management methods by following the fundamental steps.
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| Applied |
Can develop the capabilities of using database and statistical programmes to support the decision-making process.
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| Personal and Professional Qualifications |
| Competence to Work Independently and Take Responsibility |
Can take responsibility as an individual and/or as part of a team, can lead and work effectively.
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| Learning Competency |
Follows the latest developments in the field of marketing and continiously updates himself in recognition of the need for lifelong learning.
Have the ability to benefit from different sources, synthesize the information obtained and present it effectively in the framework of academic rules.
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| Communication and Social Competence |
Have the abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language.
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| Field-Specific and Professional Competence |
Have the ability to inquire into the traditional approaches, practices and methods and, if considered necessary, to develop and implement new ways of working.
Have the abiliity to research on the science of marketing to form the basis for the decision-making process.
Have the ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims.
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