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| Course Description |
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| Course Name |
: |
Retailing |
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| Course Code |
: |
MG 485 |
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| Course Type |
: |
Optional |
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| Level of Course |
: |
First Cycle |
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| Year of Study |
: |
4 |
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| Course Semester |
: |
Fall (16 Weeks) |
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| ECTS |
: |
6 |
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| Name of Lecturer(s) |
: |
Prof.Dr. FATMA DEMİRCİ OREL
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| Learning Outcomes of the Course |
: |
Have innovative theoretical and practical background for retail industry.
Learn the methods of making decision logically, analyze and evaluate results of analyses in retail management.
Have knowledge about types and management of retail businesses.
Have knowledge about distribution channels and management of these channels in retailing industry.
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| Mode of Delivery |
: |
Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
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| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
: |
The aim of this course is to discuss on concepts, strategies and practices of retailing and the development of retailing industry. |
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| Course Contents |
: |
This course consists of the sucjects related to marketing management process in retail businesses. |
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| Language of Instruction |
: |
Turkish |
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| Work Place |
: |
Classroom |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
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1 |
Introduction to Retailing |
Reading related parts from required materials |
Lecture, discussions |
|
2 |
Concept of International Retailing and Internationalization in Retailing |
Reading related parts from required materials |
Lecture, discussions |
|
3 |
Marketing Environment in International Marketing |
Reading related parts from required materials |
Lecture, discussions |
|
4 |
Types of Retail Business |
Reading related parts from required materials |
Lecture, discussions |
|
5 |
Types of Retail Business |
Reading related parts from required materials |
Lecture, discussions |
|
6 |
Product Management, Category Planning and Buying Process in Retail Businesses |
Reading related parts from required materials |
Lecture, discussions |
|
7 |
Pricing in Retail Stores |
Reading related parts from required materials |
Lecture, discussions |
|
8 |
Mid-term Exam |
Preparing for exam |
Written and multiple choice exam |
|
9 |
Retail Marketing Communication |
Reading related parts from required materials |
Lecture, discussions |
|
10 |
Retail Marketing Communication |
Reading related parts from required materials |
Lecture, discussions |
|
11 |
International Retail Marketing Mix |
Reading related parts from required materials |
Lecture, discussions |
|
12 |
International Retail Marketing Mix |
Reading related parts from required materials |
Lecture, discussions |
|
13 |
Physical Planning, Atmosphere and Visual Presentation of Retail Businesses |
Reading related parts from required materials |
Lecture, discussions |
|
14 |
Entry Strategies for International Markets in Retailing |
Reading related parts from required materials |
Lecture, discussions |
|
15 |
Entry Strategies for International Markets in Retailing |
Reading related parts from required materials |
Lecture, discussions |
|
16/17 |
Final Exam |
Preparing for exam |
Written and multiple choice exam |
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|
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Fatma DEMİRCİ OREL, Uluslararası Perakendecilik, Detay Yayıncılık, Ankara 2010.
Kenan Aydın, Perakende Yönetiminin Temelleri, Ankara, 2010.
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| |
| Required Course Material(s) |
Perakendecilikle ilgili yerli ve yabancı kitaplar
Magazines such as Retail Türkiye, Satış Noktası, Arasta, Capital, Ekonomist, Private Label Magazine, Power, Journal of Retailing.
www.perakende.org ; www. retailing.com ; www.retailinginstitue.com ; www.plturkey.org/tr ; www.plma.com ; www.ampd.org
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
|
Mid-term Exams (Written, Oral, etc.) |
1 |
60 |
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Homeworks/Projects/Others |
0 |
40 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
| |
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Final Assessments
|
100 |
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Rate of Final Assessments to Success
|
60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Use the basic enterprise resource planning (ERP) softwares |
0 |
|
2 |
List and define the concepts of business management, and explain their relations to each other |
5 |
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3 |
List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. |
5 |
|
4 |
List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. |
4 |
|
5 |
Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. |
0 |
|
6 |
Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. |
0 |
|
7 |
Determine appropriate methods to solve business problems |
5 |
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8 |
Evaluate the results that are obtained from applications of business management methods |
5 |
|
9 |
Use the basic numerical and statistical softwares |
0 |
|
10 |
Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning |
5 |
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11 |
Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. |
5 |
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12 |
Use Turkish and at least one foreign language in accordance with the requirements in academic and business context |
4 |
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13 |
Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format |
4 |
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14 |
Question traditional approaches, methods and implementations; develop and implement alternative methods when required |
5 |
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15 |
Recognize and apply social, scientific and professional ethical values. |
5 |
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16 |
Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives |
5 |
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17 |
Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses |
5 |
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18 |
Take initiative individually or/and as a member of a team, lead and work effectively |
5 |
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19 |
As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. |
0 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
|
Class Time (Exam weeks are excluded) |
14 |
3 |
42 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
3 |
42 |
| Assesment Related Works |
|
Homeworks, Projects, Others |
0 |
0 |
0 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
25 |
25 |
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Final Exam |
1 |
30 |
30 |
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Total Workload: | 139 |
| Total Workload / 25 (h): | 5.56 |
| ECTS Credit: | 6 |
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