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Course Description Course Name : Marketing Course Code : MG 315 Course Type : Optional Level of Course : First Cycle Year of Study : 3 Course Semester : Fall (16 Weeks) ECTS : 3 Name of Lecturer(s) : Asst.Prof.Dr. M.A.BURAK NAKIBOĞLU Res.Asst. HATİCE DOĞAN SÜDAŞ Learning Outcomes of the Course : Determines environmental factors that may affect marketing decisions, develop and apply strategic marketing plan. Learns the fundamentals of marketing research. Learns the factors that affect consumer behavior, decision mechanisms and buying decisions. Finds out specifications of industrial markets and industrial buying behavior. Has knowledge about fundamentals and steps of effective market segmentation. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to develop students´ knowledge and abilities about marketing and guide them for making right decisions by evaluating faced marketing opportunities and problems. Course Contents : This course consists of the subjects of definition and scope of marketing, marketing environment, consumer bahavior and buying decision, industrial markets, market targeting and segmentation, product, price, distribution and promotion. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 The Definition and Evolution of Marketing Reading related parts Lecture and discussions 2 Strategic Marketing Reading related parts Lecture and discussions 3 Marketing Environment Reading related parts Lecture and discussions 4 Marketing Research Reading related parts Lecture and discussions 5 Consumer Behavior Reading related parts Lecture and discussions 6 Consumer Behavior Reading related parts Lecture and discussions 7 Indıustrial Markets and Buying Reading related parts Lecture and discussions 8 Midterm Exam Studying for exam Exam 9 Product Reading related parts Lecture and discussions 10 Services Marketing and Non-Profit Organizations Marketing Reading related parts Lecture and discussions 11 Marketing Channels and Distribution Reading related parts Lecture and discussions 12 Promotion Reading related parts Lecture and discussions 13 Pricing Reading related parts Lecture and discussions 14 Online Marketing Reading related parts Lecture and discussions 15 Global Marketing Reading related parts Lecture and discussions 16/17 Final Exam Studying for exam Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Pazarlamaya Çağdaş Yaklaşım, Prof.Dr. Serap ÇABUK, Yar.Doç.Dr. İsmail YAĞCI, Nobel Kitabevi, ADANA Required Course Material(s)  Modern Pazarlama İlkeleri, Prof.Dr. Ömer Baybars TEK, Dr. Engin ÖZGÜL, İzmir, Kasım, 2005  Pazarlama İlkeleri, İsmet MUCUK, Türkmen Kitabevi, geliştirilmiş 17. basım, 2009, İstanbul  Pazarlama Dünyası, Capital, Ekonomist   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Models problems with Mathematics, Statistics, and Econometrics 0 2 Explains Econometric concepts 0 3 Estimates the model consistently and analyzes & interprets its results 0 4 Acquires basic Mathematics, Statistics and Operation Research concepts 0 5 Equipped with the foundations of Economics, and develops Economic models 2 6 Describes the necessary concepts of Business 5 7 Acquires the ability to analyze, benchmark, evaluate and interpret at conceptual levels to develop solutions to problems 5 8 Collects, edits, and analyzes data 0 9 Uses a package program of Econometrics, Statistics, and Operation Research 0 10 Effectively works, take responsibility, and the leadership individually or as a member of a team 5 11 Awareness towards life-long learning and follow-up of the new information and knowledge in the field of study 5 12 Develops the ability of using different resources in the form of academic rules, synthesis the information gathered, and effective presentation in an area which has not been studied 5 13 Uses Turkish and at least one other foreign language, academically and in the business context 5 14 Good understanding, interpretation, efficient written and oral expression of the people involved 5 15 Questions traditional approaches and their implementation while developing alternative study programs when required 5 16 Recognizes and implements social, scientific, and professional ethic values 4 17 Follows actuality, and interprets the data about economic and social events 5 18 Improves himself/herself constantly by defining educational requirements considering interests and talents in scientific, cultural, art and social fields besides career development 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 1 14 Assesment Related Works     Homeworks, Projects, Others 1 10 10     Mid-term Exams (Written, Oral, etc.) 1 10 10     Final Exam 1 10 10 Total Workload: 86 Total Workload / 25 (h): 3.44 ECTS Credit: 3