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Course Description Course Name : Services Marketing Course Code : EMG43 706 Course Type : Compulsory Level of Course : Second Cycle Year of Study : 1 Course Semester : Spring (16 Weeks) ECTS : 5 Name of Lecturer(s) : Assoc.Prof.Dr. HİLAL İNAN Learning Outcomes of the Course : Realize definition and basic features of services. Understand stages and importance of developing new services. Have knowledge about pricing strategies that can be used for pricing of services. Have knowledge about promotion strategies for services. Have knowledge about distribution channels methods for delivery of services to consumers. . Determine strategies for capacity and demand management. Make suggestions for determining and developing dimensions of services quality. Mode of Delivery : Distant Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The purpose of this course is to understand the services and the marketing strategies for services which requires distinctive approaches. Course Contents : This course consists of the subjects of definition and scope of services, basic characteristics of services, marketing mix for services, demand and capacity management and services quality. Language of Instruction : Turkish Work Place : Electronic Environment   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Definition of Services Concept Reading related parts Lecture and discussion 2 Distinctive Features of Services Reading related parts Lecture and discussion 3 Distinctive Features of Services Reading related parts Lecture and discussion 4 Classification of Services Reading related parts Lecture and discussion 5 Understanding the Services Products Reading related parts Lecture and discussion 6 Pricing of Services Reading related parts Lecture and discussion 7 Promoting of Services Reading related parts Lecture and discussion 8 Midterm Exam Studying for exam Multiple Choice Exam 9 Delivery of Services Reading related parts Lecture and discussion 10 Delivery of Services Reading related parts Lecture and discussion 11 Expanded Marketing Mix Elements Reading related parts Lecture and discussion 12 Expanded Marketing Mix Elements Reading related parts Lecture and discussion 13 Demand and Capacity Management Reading related parts Lecture and discussion 14 Demand and Capacity Management Reading related parts Lecture and discussion 15 Services Qualitty Reading related parts Lecture and discussion 16/17 Final Exam Studying for exam Multiple Choice Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Hizmet Pazarlaması, Yar.Doç.Dr. Hilal İNAN, Nobel Kitapevi, 2010 Required Course Material(s)  Hizmet Pazarlaması, Prof.Dr. Sevgi Ayşe ÖZTÜRK, 8.Baskı, Ekin Basın Yayın Dağıtım, 2008 Hizmet Pazarlaması, Kasım Karahan Hizmet Pazarlaması, Orhan İçöz   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 0 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Have ability to research on the science of marketing, to form the basis for the decision-making process. 5 2 Have ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 5 3 Have ability of planning, practising and contolling stages of marketing function. 5 4 Can understand marketing science as an interdisciplinary context systematically. 5 5 Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. 5 6 Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. 1 7 Can determine the appropriate methods to solve the marketing problems faced by the company. 5 8 Can implement marketing management methods through following the fundamental steps. 5 9 Can develop the capabilities of using database and statistical programmes to support decision-making process. 1 10 Can take responsibility as an individual and/or as a part of a team, can lead and work effectively. 5 11 Follow latest developments in the field of marketing and continiously update himself in recognition of the need for lifelong learning. 5 12 Have ability to benefit from different sources, synthesize the information obtained and present effectively in the framework of academic rules. 5 13 Have abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. 5 14 Have ability to inquiry traditional approach, practice and methods and, if he considers it necessary, to develop and implement new ways of working. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 3 42 Assesment Related Works     Homeworks, Projects, Others 0 0 0     Mid-term Exams (Written, Oral, etc.) 1 15 15     Final Exam 1 15 15 Total Workload: 114 Total Workload / 25 (h): 4.56 ECTS Credit: 5