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Course Description Course Name : International Marketing Course Code : EMG43 704 Course Type : Compulsory Level of Course : Second Cycle Year of Study : 1 Course Semester : Fall (16 Weeks) ECTS : 6 Name of Lecturer(s) : InstructorDr. DENİZ MÜFTÜOĞLU ZEREN Learning Outcomes of the Course : Can analyze internatinol marketing environment. Can determine appropriate marketing strategies for foreign markets. Can develop research abilities for understanding foreign markets. Can define environmental differences of foreign markets. Can define complex processes that faced by marketing professionals in modern world. Can find information sources that can used as a solution for global problems. Can prepare appropriate marketing plan for global markets. Mode of Delivery : Distant Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to guide students for understanding concepts and organizations in international marketing and learning theorical fundamentals of international marketing practices. Course Contents : This course consists of the subjects of definition and scope of international marketing, international marketing environment, 4P in international marketing, entry strategies for international markets. Language of Instruction : Turkish Work Place : Electronic Environmet   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 International Marketing and International Dynamic Environment Reading related parts from course book Lecture and discussion 2 Economic Environment and Globalization Reading related parts from course book Lecture and discussion 3 Politic and Legal Environment Reading related parts from course book Lecture and discussion 4 Cultural Dynamics I Reading related parts from course book Lecture and discussion 5 Cultural Dynamics II Reading related parts from course book Lecture and discussion 6 Globalization Discussions Reading related parts from course book Lecture and discussion 7 Environment (Ecological) Reading related parts from course book Lecture and discussion 8 Midterm Exam Studying for exam Exam 9 Entry Strategies for International Markets Reading related parts from course book Lecture and discussion 10 Export Process Reading related parts from course book Lecture and discussion 11 International Logistics Management Reading related parts from course book Lecture and discussion 12 Marketing Mix Management in International Markets-Product Reading related parts from course book Lecture and discussion 13 Marketing Mix Management in International Markets -Price Reading related parts from course book Lecture and discussion 14 Marketing Mix Management in International Markets -Place Reading related parts from course book Lecture and discussion 15 Marketing Mix Management in International Markets- Promotion Reading related parts from course book Lecture and discussion 16/17 Final Exam Studying for exam Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Küresel Pazarlama Yönetimi, E. Gegez ve Diğerleri, Beta Yayıncılık, 2008 Required Course Material(s)  -   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Have ability to research on the science of marketing, to form the basis for the decision-making process. 5 2 Have ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 5 3 Have ability of planning, practising and contolling stages of marketing function. 5 4 Can understand marketing science as an interdisciplinary context systematically. 5 5 Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. 4 6 Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. 1 7 Can determine the appropriate methods to solve the marketing problems faced by the company. 5 8 Can implement marketing management methods through following the fundamental steps. 5 9 Can develop the capabilities of using database and statistical programmes to support decision-making process. 1 10 Can take responsibility as an individual and/or as a part of a team, can lead and work effectively. 5 11 Follow latest developments in the field of marketing and continiously update himself in recognition of the need for lifelong learning. 5 12 Have ability to benefit from different sources, synthesize the information obtained and present effectively in the framework of academic rules. 5 13 Have abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. 5 14 Have ability to inquiry traditional approach, practice and methods and, if he considers it necessary, to develop and implement new ways of working. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 3 42 Assesment Related Works     Homeworks, Projects, Others 1 25 25     Mid-term Exams (Written, Oral, etc.) 1 15 15     Final Exam 1 15 15 Total Workload: 139 Total Workload / 25 (h): 5.56 ECTS Credit: 6