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Course Description Course Name : Marketing Management Course Code : EMG43 701 Course Type : Compulsory Level of Course : Second Cycle Year of Study : 1 Course Semester : Fall (16 Weeks) ECTS : 6 Name of Lecturer(s) : Assoc.Prof.Dr. HİLAL İNAN Learning Outcomes of the Course : Can define the strategic role of marketing in an organization. Can use modern marketing techniques and concepts. Can implement required evaluations for strategic marketing plan. Can follow global marketing literature. Can write report at professional level and present effectively. Mode of Delivery : Distant Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing oppourtunities and problems Course Contents : This course consists of the subjects of definition and scope of marketing, consumer behavior, product, price, place and promotion. Language of Instruction : Turkish Work Place : Electronic Environment   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 The Definition and Evolution of Marketing Reading related parts from required materials Lecture and discussions 2 Strategic Planning and Marketing Process Reading related parts from required materials Lecture and discussions 3 Marketing Environment Reading related parts from required materials Lecture and discussions 4 Consumer Behavior Reading related parts from required materials Lecture and discussions 5 Industrial Markets and Buying Reading related parts from required materials Lecture and discussions 6 Market Targeting and Segmentation Reading related parts from required materials Lecture and discussions 7 Product, Services Marketing And Non-profit Organizations Marketing Reading related parts from required materials Lecture and discussions 8 Midterm Exam Studying for exam Multiple Choice Exam 9 Marketing Channels and Distribution Reading related parts from required materials Lecture and discussions 10 Promotion Reading related parts from required materials Lecture and discussions 11 Advertising and Public Relations Reading related parts from required materials Lecture and discussions 12 Sales Promotions and Personal Selling Reading related parts from required materials Lecture and discussions 13 Pricing Reading related parts from required materials Lecture and discussions 14 Global Marketing Reading related parts from required materials Lecture and discussions 15 Online Marketing Reading related parts from required materials Lecture and discussions 16/17 Final Exam Studying for exam Multiple Choice Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Pazarlamaya Çağdaş Yaklaşım (2003), Serap Çabuk, Mehmet İ. Yağcı, Nobel.  Modern Pazarlama İlkeleri (2008). Ömer Baybars Tek, Beta Basım Yayım Required Course Material(s)  Pazarlama İlkeleri, İsmet MUCUK, Türkmen Kitabevi, geliştirilmiş 17. basım, 2009, İstanbul   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 0 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Have ability to research on the science of marketing, to form the basis for the decision-making process. 5 2 Have ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 5 3 Have ability of planning, practising and contolling stages of marketing function. 5 4 Can understand marketing science as an interdisciplinary context systematically. 5 5 Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. 5 6 Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. 3 7 Can determine the appropriate methods to solve the marketing problems faced by the company. 5 8 Can implement marketing management methods through following the fundamental steps. 5 9 Can develop the capabilities of using database and statistical programmes to support decision-making process. 2 10 Can take responsibility as an individual and/or as a part of a team, can lead and work effectively. 5 11 Follow latest developments in the field of marketing and continiously update himself in recognition of the need for lifelong learning. 5 12 Have ability to benefit from different sources, synthesize the information obtained and present effectively in the framework of academic rules. 5 13 Have abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. 5 14 Have ability to inquiry traditional approach, practice and methods and, if he considers it necessary, to develop and implement new ways of working. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 4 56 Assesment Related Works     Homeworks, Projects, Others 0 0 0     Mid-term Exams (Written, Oral, etc.) 1 25 25     Final Exam 1 25 25 Total Workload: 148 Total Workload / 25 (h): 5.92 ECTS Credit: 6